BlackDog Advertising is a full-service travel marketing agency working only with tour, attraction, adventure and leisure brands, founded in 1989 and run by a remote team of about 40 across 27 cities. Clients include Historic Tours of America, Fury Water Adventures, Yankee Freedom, Old Town Trolley Tours of Savannah and the Boston Tea Party Ships and Museum.
The connection gives BlackDog Advertising secure API access to your product and booking data in Ventrata for the work it carries out on your behalf.
To learn more about BlackDog Advertising, visit blackdogadvertising.com.
Primary website | |
Tags | Marketing & Advertising · Software Development |
Developed by | BlackDog Advertising (using Ventrata's OCTO API) |
BlackDog Advertising is a service partner for Ventrata clients. Services they offer include:
Strategy – plans your marketing.
Design and content – produces design and content.
Digital and social media marketing – runs your digital and social campaigns.
Web development – builds your website.
E-ticketing integration – connects your website to your ticketing.
Reporting – RETRIEVER, its reporting platform, tracks campaign results across reservations, ads, email, phone and offline sales.
Their app connection links your Ventrata account with BlackDog Advertising so it can use your product and booking data for the marketing work it carries out on your behalf. Features of this connection include:
Reads your products and availability – for the products enabled on the connection.
Retrieves your bookings – including updates and cancellations, for those products.
‼️ IMPORTANT
BlackDog Advertising will process your guests' personal data. Review your privacy policy and terms before connecting.
Working with BlackDog Advertising
Get in touch with BlackDog Advertising through blackdogadvertising.com.
Agree the scope and pricing directly with them.
Give them access if needed. See below.
Creating the BlackDog Advertising Connection
🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key
Before you begin:
You need an agreement with BlackDog Advertising to use their services.
In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select BlackDog Advertising from the list of partners.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple BlackDog Advertising connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.
📗 TIP
If needed, you can also allow or disallow products or destinations on the connection level to limit what BlackDog Advertising can access.
Sharing Access with BlackDog Advertising
Securely share the OCTO API key shown on the connection you've created with your BlackDog Advertising contact so they can complete the setup on their side.
Your Ventrata configuration is complete. You can revoke access at any time by deactivating the connection.
Sharing Dashboard access. If BlackDog Advertising also needs the Dashboard, create a Ventrata user for them with a role that has only the permissions they need (see How to Set Up Roles), and remove it when you stop working with them.
Managing the BlackDog Advertising Connection
Revoke access by deactivating the connection.
Allow or disallow products: limit which destinations, products and options BlackDog Advertising can access. See how to allow or disallow products.
Rename the connection to tell several BlackDog Advertising connections apart.
Connection Features Detailed
This section is for anyone who wants to know exactly how the BlackDog Advertising connection works: what BlackDog Advertising does with your Ventrata data, and which Ventrata OCTO API calls it makes.
Reads products and availability | ✅ |
Reads the products and availability enabled on the connection. Only products enabled on the connection are visible. You can limit this with allow and disallow settings.
This works as follows:
Typically with BlackDog Advertising: it does this throughout the day.
What this means for you: The partner only sees the products you allow. |
Reads prices | ✅ |
BlackDog Advertising gets your prices with availability when it asks for them. This works as follows:
|
Reads bookings | ✅ / ❌ |
Retrieves bookings, updates and cancellations for those products. BlackDog Advertising doesn't always use this. Covers new bookings, changes and cancellations.
What this means for you: The partner can see what is booked for the work it does for you. |
Creates and changes bookings | ❌ |
BlackDog Advertising doesn't create or change bookings in Ventrata. BlackDog Advertising doesn't make bookings through this connection. Bookings come from your other sales channels. |
✅ supported · ✅ / ❌ limited · ❌ not supported
FAQs
BlackDog Advertising can't see some of my products.
BlackDog Advertising can't see some of my products.
Check which destinations, products and options are allowed on the connection, and confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.
📚 More about Ventrata connections
Partner Information
The Penney Group, Inc.
Ventrata Partner ID: a2796f36-a28e-4d5d-8f3b-9ce8db010ae3