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The Plot Connection

The Plot helps Ventrata operators with brand strategy, positioning and visitor experience, from a quick brand scorecard to a five-day on-site review.

The Plot

 

The Plot is the brand strategy consultancy of Catherine Warrilow for visitor attractions, experiences, destinations and travel technology brands in the UK. Catherine is a regular speaker at Arival, the National Attraction Marketing Conference and the British Travel and Tourism Show, and has worked with Imperial War Museum, Eureka!, Invisible Cities and Fotaflo.

 

To learn more about The Plot, visit theplotthickens.co.uk.

 

Primary website

Tags

Marketing & Advertising

 

The Plot is a service partner for Ventrata clients. Services they offer include:

  • Brand scorecard – a quick review of how your brand performs.

  • Brand strategy – sets your brand direction and positioning.

  • Visitor journey review – a five-day on-site review of the visitor journey.

 

 

Working with The Plot

  1. Get in touch with The Plot through theplotthickens.co.uk.

  2. Agree the scope and pricing directly with them.

  3. Give them access if needed. Create a Ventrata user for The Plot with a role that has only the permissions they need (see How to Set Up Roles), and remove it when the project ends.

 

 

Partner Information

The Plot

 

Ventrata Partner ID: 01a199e2-06c7-7b7a-82ab-f50a4015a0b3

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