
Visit London is the city's official visitor guide, published by London & Partners, the capital's growth agency and a social enterprise backed by the Mayor of London. It reaches around 22 million people a year and sells West End theatre seats, attraction entry, sightseeing tours, hotel stays, and the London Pass.
This connection enables you to sell your products on Visit London by automatically syncing your availability, pricing, and bookings in real time. The capabilities of this connection allow you to:
Sync availability and pricing for your Visit London products with Ventrata.
Receive bookings, updates, and cancellations from Visit London to Ventrata.
🔐 Required Role Permissions: See Connections, Modify Connections
Creating Connection
Prerequisites:
Before connecting to the Visit London API, ensure you have:
A commercial agreement with Visit London for them to sell your products.
Visit London created as a Reseller in Ventrata with retail and wholesale/commission pricing correctly configured.
In the Ventrata Dashboard, go to Connections > Connections.
Press the + New Connection button.
Select 'Visit London' from the list of partners.
Press the + New Connection button.
Select Visit London
Select 'Visit London' from the list of your resellers (must be created before creating a connection).
The connection will inherit the reseller's configuration, like pricing, allowed destinations, products, etc.
Select Visit London Reseller
(Optional) You can also set the connection 'Name' of your choosing, which may be helpful if you plan to have multiple Visit London connections and would like to differentiate between them more easily in the future.
📗 TIP
If needed, you can also allow/disallow products or destinations on the connection level in addition to what you have configured on the reseller, which can be helpful if you have multiple Visit London connections linked to one reseller.
Press the Create Octo Connection button.
Create Octo Connection
Mapping Products
Email the OCTO API key shown on the connection you've created to your Visit London contact and ask them to map your products using Ventrata's OCTO API. Typically, it takes no longer than a few business days for the Visit London team to complete this.
Your Ventrata configuration is complete. You do not need to take any further steps.
OCTO API key
📗 TIP
Visit London can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.
Partner Information
Expand to reveal partner address and website information.
Expand to reveal partner address and website information.
London & Partners,
169 Union Street,
London SE1 0LL
UK
Ventrata Partner ID: 9caedfd6-2895-48ac-b848-2bda5c73c318




