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Expert Discussion: OCTO Explained - Why It Matters and How to Get Involved

A clear look at how the OCTO standard is reshaping connectivity in tours and activities—and why operators and tech providers both have a stake in its future

Updated over a week ago

Streamed Live: Nov 11, 2025, 04:00 PM

API connectivity has become the backbone of modern tours and activities distribution—yet many integrations still feel like reinventing the wheel. OCTO (Open Connectivity for Tours, Activities & Attractions), a non-profit, member-driven initiative, is changing that by defining a shared open standard for exchanging product data, availability, pricing, and bookings across the industry.

In this conversation, Dominic Martinkevic (Ventrata), Robin Harnish (OCTO), and Christian Watts (Skyline Sightseeing / OCTO) break down how OCTO is reshaping connectivity, Ventrata’s unique and sometimes debated role in the project, and why operators should care just as much as their tech providers—including how they can influence the standard through membership and collaboration.

In this session, you’ll learn:

  • What OCTO is and the problems it solves

  • Why open connectivity benefits suppliers as much as their tech providers

  • How OCTO membership helps grow the project and gives you influence

  • The latest OCTO updates, developments, and roadmap items

  • How you can get involved and support the initiative

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