Alle Travel is an Estonian-founded online marketplace for guided tours, excursions and activities run by local guides, operated from Tallinn and comparing more than 5,000 tours in over 60 cities across Europe, the Middle East and Asia. For operators, it brings international leisure travelers booking boat tours, dinner cruises, walking and food tours, day trips and attraction tickets, with Budapest, Prague and Venice its deepest catalogs.
Connecting Alle Travel to Ventrata will sync your availability and prices and deliver bookings, changes and cancellations with tickets issued automatically.
To learn more about partnering with Alle Travel, visit alle.travel.
Primary website | |
Tags | OTA · Tours & Activities OTA · Cruise & Shore Excursions |
Destination markets | 🌎 Global |
Source markets | 🌎 Global |
Specialties | Locally guided tours, boat trips and dinner cruises |
Connection features | Availability Sync · Pricing Sync · Bookings Sync |
Developed by | Alle Travel (using Ventrata's OCTO API) |
This reseller connection lets you sell your products through Alle Travel without managing availability, pricing and bookings by hand. Features of this connection include:
Availability Sync – Alle Travel checks your live availability in Ventrata.
Pricing Sync – Alle Travel gets your prices from your reseller pricing in Ventrata.
Bookings Sync – bookings, updates and cancellations from Alle Travel are created in Ventrata instantly, and customers get Ventrata tickets.
Creating the Alle Travel Connection
🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key
Before you begin:
You must have a commercial agreement with Alle Travel for them to sell your products. To inquire about partnering with them, contact them via alle.travel.
You must have Alle Travel created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.
In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Alle Travel from the list of partners.
Select Alle Travel Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Alle Travel connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.
📗 TIP
If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.
Mapping Products to Alle Travel
Securely share the OCTO API key shown on the connection you've created with your Alle Travel contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the Alle Travel team to complete this.
Your Ventrata configuration is complete. You do not need to take any further steps.
📗 TIP
Alle Travel can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.
Managing the Alle Travel Connection
Allow or disallow products: limit which destinations, products and options Alle Travel can access. See how to allow or disallow products.
Rename the connection to tell several Alle Travel connections apart.
Connection Features Detailed
This section is for anyone who wants to know exactly how the Alle Travel connection works: which Ventrata OCTO API calls Alle Travel makes, when it makes them, and what that means for you. Each call links to Ventrata's API documentation.
In short: Alle Travel pulls everything it needs from Ventrata. It reads your products, checks your availability and prices, and sends bookings and cancellations. Ventrata doesn't push changes to Alle Travel, so anything you change in Ventrata reaches Alle Travel the next time it checks.
Timings are typical for Alle Travel and rounded, and they can change if Alle Travel changes how it syncs.
Product Mapping | ❌ |
You can't map products from Ventrata. Alle Travel maps them on its side, through your account manager or Alle Travel's portal. This works as follows:
What this means for you: Alle Travel can only sell what it has mapped. When you add a product, option or unit in Ventrata, Alle Travel may see it on its next refresh, but it won't sell it until it's mapped. So tell your Alle Travel account manager whenever you add one. |
Content Sync | ✅ / ❌ |
Alle Travel can read your product content, such as descriptions and images, from Ventrata. This works as follows:
Typically with Alle Travel:
|
Availability Sync | ✅ |
Alle Travel checks your live availability in Ventrata. Ventrata doesn't push availability changes to Alle Travel. This works as follows:
Typically with Alle Travel:
What this means for you: when you close a date, change capacity or sell out in Ventrata, Alle Travel shows it after its next check. For dates it checks regularly, that's within about 2 hours. Dates further ahead are usually checked less often. |
Pricing Sync | ✅ |
Your prices come back with every availability check, once Alle Travel asks for them with the octo/pricing capability. This works as follows:
Typically with Alle Travel:
‼️ IMPORTANT – Ask for pricing to be enabled. When you ask Alle Travel to map your products, ask them to enable pricing ( 📗 TIP – If prices on Alle Travel look wrong, check the Alle Travel reseller's pricing in Ventrata first: that's what Alle Travel reads. |
Promotions Sync | ❌ |
Your Ventrata promotions don't apply on Alle Travel. Prices on Alle Travel don't include promotions you create in Ventrata. Set up any promotions with Alle Travel directly. |
Bookings Sync | ✅ |
Bookings and cancellations made on Alle Travel are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows:
‼️ IMPORTANT – Bookings sync one way, from Alle Travel to Ventrata. If you cancel, change or rebook a booking from Alle Travel in Ventrata, for example in the Dashboard, Alle Travel isn't notified. Contact Alle Travel so the booking is cancelled or changed on their side too, or ask the customer to cancel through Alle Travel. |
Pickups/Dropoff Sync | ❌ |
Alle Travel doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with Alle Travel how it collects pickup details, or arrange them with the customer. |
Custom Questions Sync | ❌ |
Alle Travel doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with Alle Travel how it collects that information. |
Extras Sync | ❌ |
Extras and add-ons can't be booked through Alle Travel. Customers can only book your main products and options on Alle Travel. Sell extras separately, for example on arrival. |
Redemption Sync | ❌ |
Redemptions aren't reported to Alle Travel. Ventrata doesn't notify Alle Travel when a ticket is scanned or redeemed. Alle Travel only sees a redemption if it reads the booking back from Ventrata. |
Pass Walkup Scanning Sync | ❌ |
Alle Travel pass holders can't be scanned at your entrance without a booking. Customers from Alle Travel need a booking made through Alle Travel before they visit. |
Gift Card Sync | ❌ |
Ventrata gift cards can't be sold or redeemed through Alle Travel. Gift cards bought in Ventrata can't be used on Alle Travel, and Alle Travel can't sell Ventrata gift cards. |
✅ supported · ✅ / ❌ limited · ❌ not supported
Good to know: limits and details of the Alle Travel connection
Good to know: limits and details of the Alle Travel connection
Delays: availability and prices reach Alle Travel only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: Alle Travel can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What Alle Travel can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: Alle Travel issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: Alle Travel can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.
FAQs
No products are displayed on the connection page.
No products are displayed on the connection page.
Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.
My Ventrata products use Booking Size fares, and pricing isn't working correctly on Alle Travel.
My Ventrata products use Booking Size fares, and pricing isn't working correctly on Alle Travel.
After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.
📚 More about Ventrata connections
Partner Information
OU Travel Nerd
Harju maakond, Tallinn, Kesklinna linnaosa, Tornimae tn 3 // 5 // 7, 10145
Estonia
Ventrata Partner ID: 3017fc67-557f-48df-869b-db635ca3645d



