Aloja is an AI dynamic pricing platform for tours, activities and attractions. It moves fares against booking pace, seasonality and cross-date demand instead of a fixed rate card, within a floor and ceiling the operator sets per product and season. Operators use it in twelve countries, from walking and food tours and river cruises to museum entry, including Thames River Sightseeing and Timberbush Tours.

Connecting Aloja to Ventrata sends bookings, changes and cancellations to its pricing model and pushes its price updates back to your products.

To learn more about Aloja, visit aloja.ai.

Primary website	aloja.ai
Tags	Dynamic Pricing & Revenue Management
Developed by	Aloja (using Ventrata's OCTO API)

This app connection links your Ventrata account with Aloja so its pricing model can learn from your bookings and update your prices. Features of this connection include:

Reads your products and availability – for products enabled on the connection.
Reads your bookings – including updates and cancellations, so prices are recalculated from live booking pace.
Updates your prices – pushes price changes back to your products within the floor and ceiling you set.

Creating the Aloja Connection

🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key

Before you begin:

You must have an agreement with Aloja to use their services.
Aloja must be created as a Reseller in Ventrata before you create the connection.

In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Aloja from the list of partners.
Select Aloja from the list of your resellers. The connection inherits the reseller's configuration, such as allowed destinations and products.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Aloja connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.

📗 TIP

If needed, you can also allow or disallow products or destinations on the connection level to limit what Aloja can access.

Sharing Access with Aloja

Securely share the OCTO API key shown on the connection you've created with your Aloja contact so they can complete the setup on their side.

Your Ventrata configuration is complete. You can revoke access at any time by deactivating the connection.

Managing the Aloja Connection

Revoke access by deactivating the connection.
Allow or disallow products: limit which destinations, products and options Aloja can access. See how to allow or disallow products.
Rename the connection to tell several Aloja connections apart.

Connection Features Detailed

This section is for anyone who wants to know exactly how the Aloja connection works: what Aloja does with your Ventrata data, and which Ventrata OCTO API calls it makes.

Reads products and availability	✅	Gets products and availability for products enabled on the connection. Aloja reads products and availability for the products enabled on the connection. This works as follows: Availability Check (`POST /availability`) – Aloja sends a product, an option and dates, and Ventrata answers with each bookable day or time slot and its status. Typically with Aloja: it does this around the clock.
Reads prices	✅	Aloja gets your prices with availability when it asks for them. This works as follows: `octo/pricing` capability – Aloja asks for prices by adding it to the `Octo-Capabilities` header of its requests. Without it, Ventrata sends availability with no prices. Typically with Aloja: it does this around the clock.
Updates prices	✅	Pushes its price updates back to your products. Price changes stay within a floor and ceiling you set per product and season. Aloja sends your updated prices or availability to Ventrata through a dedicated update API. Ventrata applies them to your products. Typically with Aloja: it does this around the clock.
Reads bookings	✅	Gets bookings, updates and cancellations. Aloja retrieves bookings, updates and cancellations for those products. This works as follows: Get Bookings (`GET /bookings`) – Aloja lists bookings for the products enabled on the connection. Get Booking (`GET /bookings/{uuid}`) – Aloja reads a single booking to pick up its latest details and status. Typically with Aloja: it does this around the clock. What this means for you: Prices are recalculated from live booking pace.
Creates and changes bookings	❌	Aloja doesn't create or change bookings in Ventrata. Aloja doesn't make bookings through this connection. Bookings come from your other sales channels.

✅ supported · ❌ not supported

FAQs

Aloja cannot see some of my products.

Check which destinations, products and options are allowed on the connection and its reseller, and confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact Ventrata Technical Support.

📚 More about Ventrata connections

Partner Information

Aloja, Inc.

aloja.ai

Ventrata Partner ID: b321d244-39a8-4c2d-aede-4f1ef7684bd8