Dan Schulman Marketing is the consultancy of Dan Schulman, an online marketing consultant for business-to-consumer acquisition, covering channel mix, attribution, and conversion testing across accounts, landing pages and funnels, with particular depth in paid and organic search. His background includes performance marketing leadership for attractions at a global online travel agency, VP Marketing at the lift ticket marketplace Liftopia, and search work for Pandora, World Wildlife Fund and Habitat for Humanity.
The connection gives Dan Schulman Marketing secure API access to your product and booking data in Ventrata for the work it carries out on your behalf.
To learn more about Dan Schulman Marketing, visit dschulman.com.
Primary website | |
Tags | Marketing & Advertising |
Developed by | Dan Schulman Marketing (using Ventrata's OCTO API) |
Dan Schulman Marketing is a service partner for Ventrata clients. Services they offer include:
Paid search – reviews and improves your paid search.
SEO – improves organic search performance.
Attribution – works out which channels drive bookings.
Conversion testing – tests accounts, landing pages and funnels.
Channel mix – advises on where to spend across channels.
Channel audits and interim management – audits channels or runs them for a period.
Their app connection links your Ventrata account with Dan Schulman Marketing so it can use your product and booking data for the marketing consulting it carries out on your behalf. Features of this connection include:
Reads your products and availability – for the products enabled on the connection.
Retrieves your bookings – including updates and cancellations, for those products.
‼️ IMPORTANT
Dan Schulman Marketing will process your guests' personal data. Review your privacy policy and terms before connecting.
Working with Dan Schulman Marketing
Get in touch with Dan Schulman Marketing through dschulman.com.
Agree the scope and pricing directly with them.
Give them access if needed. See below.
Creating the Dan Schulman Marketing Connection
🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key
Before you begin:
You need an agreement with Dan Schulman Marketing to use their services.
In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Dan Schulman Marketing from the list of partners.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Dan Schulman Marketing connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.
📗 TIP
If needed, you can also allow or disallow products or destinations on the connection level to limit what Dan Schulman Marketing can access.
Sharing Access with Dan Schulman Marketing
Securely share the OCTO API key shown on the connection you've created with your Dan Schulman Marketing contact so they can complete the setup on their side.
Your Ventrata configuration is complete. You can revoke access at any time by deactivating the connection.
Sharing Dashboard access. If Dan Schulman Marketing also needs the Dashboard, create a Ventrata user for them with a role that has only the permissions they need (see How to Set Up Roles), and remove it when you stop working with them.
Managing the Dan Schulman Marketing Connection
Revoke access by deactivating the connection.
Allow or disallow products: limit which destinations, products and options Dan Schulman Marketing can access. See how to allow or disallow products.
Rename the connection to tell several Dan Schulman Marketing connections apart.
Connection Features Detailed
This section is for anyone who wants to know exactly how the Dan Schulman Marketing connection works: what Dan Schulman Marketing does with your Ventrata data, and which Ventrata OCTO API calls it makes.
Reads products and availability | ✅ |
Reads the products and availability enabled on the connection. Only products enabled on the connection are visible. You can limit this with allow and disallow settings.
What this means for you: The partner only sees the products you allow. |
Reads bookings | ✅ |
Retrieves bookings, updates and cancellations for those products. Covers new bookings, changes and cancellations.
What this means for you: The partner can see what is booked for the work it does for you. |
✅ supported
FAQs
Dan Schulman Marketing can't see some of my products.
Dan Schulman Marketing can't see some of my products.
Check which destinations, products and options are allowed on the connection, and confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.
📚 More about Ventrata connections
Partner Information
Dan Schulman Marketing
Ventrata Partner ID: a4a4b8cd-081a-424b-ae8e-ae79610d6333