Inntopia Marketing Cloud is a CRM and customer data platform for resorts and destinations whose guest records sit across separate lodging, ticketing, point-of-sale and booking systems. It merges those records into a single guest profile and runs segmentation, campaign automation and revenue attribution. Based in Stowe, Vermont and part of Outside Inc., Inntopia serves ski resorts, golf and beach properties, waterparks and destination organisations, mostly in North America. It is one of two Inntopia connections; the other is Inntopia Commerce.

Connecting Inntopia Marketing Cloud to Ventrata gives Inntopia read-only access to your product and booking data, so activity and attraction purchases can be matched to the same guest as their lodging stay.

To learn more about Inntopia Marketing Cloud, visit corp.inntopia.com/marketing.

Primary website	corp.inntopia.com/marketing
Tags	CRM
Developed by	Inntopia (using Ventrata's OCTO API)

This app connection links your Ventrata account with Inntopia Marketing Cloud so guest profiles, campaigns and revenue attribution include your activity bookings. Features of this connection include:

Reads your product content – names, descriptions and pricing.
Reads all booking and order data – including customer information.
Reads sales channel and source – so activity revenue can be attributed to the campaign or channel that produced it.

‼️ IMPORTANT

This connection does not sell anything. No availability is published, no bookings are created or modified, and no inventory is exposed for sale. If you want a resort to sell your products inside their Inntopia booking engine, use the separate Inntopia Commerce connection instead.

‼️ IMPORTANT

Connecting Inntopia Marketing Cloud gives Inntopia API access to all booking data within the scope of the connection, including names, email addresses, phone numbers, booking details and any additional customer information collected during the booking process.

‼️ IMPORTANT

Inntopia Marketing Cloud will process your guests' personal data. Review your privacy policy and terms before connecting.

Creating the Inntopia Marketing Cloud Connection

🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key

Before you begin:

You must have a commercial agreement in place with Inntopia to use their solutions. To get started, contact them at [email protected].
Before enabling the connection, agree with Inntopia which of your data is to be shared and scope the connection accordingly.
No Checkout is required for this connection.

In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Inntopia Marketing Cloud from the list of partners.
Optional: allow/disallow products or destinations on the connection. This is the only way to narrow what Inntopia can access.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Inntopia Marketing Cloud connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.

📗 TIP

If needed, you can also allow or disallow products or destinations on the connection level to limit what Inntopia Marketing Cloud can access.

Sharing Access with Inntopia Marketing Cloud

Securely share the OCTO API key shown on the connection you've created with your Inntopia contact to complete the setup.

Your Ventrata configuration is complete. You can revoke access at any time by deactivating the connection.

Managing the Inntopia Marketing Cloud Connection

Revoke access by deactivating the connection.
Allow or disallow products: limit which destinations, products and options Inntopia Marketing Cloud can access. See how to allow or disallow products.
Rename the connection to tell several Inntopia Marketing Cloud connections apart.

Review your privacy policy and terms

If applicable, you must cover data sharing with Inntopia in your privacy and/or booking terms.

Connecting Inntopia Marketing Cloud gives Inntopia API access to all booking data within the scope of the connection, including customer identifiable information such as names, email addresses, phone numbers, booking details and any additional customer information collected during the booking process. This is the purpose of the integration, because a CRM cannot build a guest profile without it, but it means guest personal data leaves Ventrata and is held by Inntopia and by the business operating the platform.

It is your responsibility to ensure this data sharing is appropriately disclosed in your Privacy Policy, Terms and Conditions and any other customer consent or compliance processes required in your jurisdiction, including any marketing consent required before a guest can be contacted. Ventrata does not provide legal advice and accepts no responsibility for ensuring your business complies with applicable privacy or data protection regulations.

Connection Features Detailed

This section is for anyone who wants to know exactly how the Inntopia Marketing Cloud connection works: what Inntopia Marketing Cloud does with your Ventrata data, and which Ventrata OCTO API calls it makes.

Reads product and option content	✅ / ❌	Reads names, descriptions and pricing. Inntopia Marketing Cloud doesn't always use this. Inntopia retrieves your product and option content.
Reads bookings and orders	✅	Reads all booking and order data, including customer information. This is what lets a guest profile be built across systems. This works as follows: Get Bookings (`GET /bookings`) – Inntopia Marketing Cloud lists bookings for the products enabled on the connection. Typically with Inntopia Marketing Cloud: it does this throughout the day. What this means for you: Guest personal data leaves Ventrata and is held by Inntopia.
Creates and changes bookings	❌	Inntopia Marketing Cloud doesn't create or change bookings in Ventrata. Inntopia Marketing Cloud doesn't make bookings through this connection. Bookings come from your other sales channels.
Reads sales channel and source	✅	Reads the channel and source recorded on each order. Activity revenue can be attributed to the campaign or channel that produced it.
Not supported	❌	What the Inntopia Marketing Cloud connection doesn't cover. Does not sell anything. No availability is published. No bookings are created or modified. No inventory is exposed for sale. No Checkout is required or used.