Johan Cruyff Arena is the Amsterdam stadium home to Ajax and the Dutch national team, hosting football, concerts and corporate events for more than 25 years and selling stadium tours, match hospitality and event tickets to visitors. For operators, it brings international and domestic visitors to Amsterdam buying stadium tours and event tickets, a city-break audience that combines the stadium with other attractions in the same trip.

Connecting Johan Cruyff Arena to Ventrata will sync your availability and prices and deliver bookings, changes and cancellations with tickets issued automatically. Johan Cruyff Arena runs on Prioticket, and receives your products through its certified integration with Ventrata's OCTO API.

To learn more about partnering with Johan Cruyff Arena, visit www.johancruijffarena.nl.

Primary website	www.johancruijffarena.nl
Tags	Operator Reselling Others · Event & Festival Ticketing
Destination markets	🌎 Global
Source markets	🌎 Global
Specialties	Stadium tours, match hospitality and event tickets
Connection features	Availability Sync · Pricing Sync · Bookings Sync
Developed by	Prioticket (using Ventrata's OCTO API)

This reseller connection lets you sell your products through Johan Cruyff Arena without managing availability, pricing and bookings by hand. Features of this connection include:

Availability Sync – Johan Cruyff Arena checks your live availability in Ventrata.
Pricing Sync – Johan Cruyff Arena gets your prices from your reseller pricing in Ventrata.
Bookings Sync – bookings, updates and cancellations from Johan Cruyff Arena are created in Ventrata instantly, and customers get Ventrata tickets.

Creating the Johan Cruyff Arena Connection

🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key

Before you begin:

You must have a commercial agreement with Johan Cruyff Arena for them to sell your products. To inquire about partnering with them, contact them via www.johancruijffarena.nl.
You must have Johan Cruyff Arena created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.

In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Johan Cruyff Arena (powered by Prioticket) from the list of partners.
Select Johan Cruyff Arena Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Johan Cruyff Arena connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.

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If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.

Mapping Products to Johan Cruyff Arena

Securely share the OCTO API key shown on the connection you've created with your Johan Cruyff Arena contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the Johan Cruyff Arena team to complete this.

Your Ventrata configuration is complete. You do not need to take any further steps.

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Johan Cruyff Arena can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.

Managing the Johan Cruyff Arena Connection

Allow or disallow products: limit which destinations, products and options Johan Cruyff Arena can access. See how to allow or disallow products.
Rename the connection to tell several Johan Cruyff Arena connections apart.

Connection Features Detailed

This section is for anyone who wants to know exactly how the Johan Cruyff Arena connection works: which Ventrata OCTO API calls Johan Cruyff Arena makes (through Prioticket's certified integration), when it makes them, and what that means for you. Each call links to Ventrata's API documentation.

In short: Johan Cruyff Arena pulls everything it needs from Ventrata. It reads your products, checks your availability (and your prices, when it asks for them), and sends bookings and cancellations. Ventrata doesn't push changes to Johan Cruyff Arena, so anything you change in Ventrata reaches Johan Cruyff Arena the next time it checks.

Timings are typical for Johan Cruyff Arena and rounded, and they can change if Johan Cruyff Arena changes how it syncs.

Product Mapping	❌	You can't map products from Ventrata. Johan Cruyff Arena maps them on its side, through your account manager or Johan Cruyff Arena's portal. This works as follows: Get Products (`GET /products`) – when Johan Cruyff Arena sets up your connection, and whenever it refreshes its listings, it reads every product enabled on the connection, with its options and units (ticket types such as Adult or Child). Get Product (`GET /products/{productId}`) – Johan Cruyff Arena re-reads a single product to pick up changes to its options, units, booking cutoffs and settings. Mapping on Johan Cruyff Arena's side – Johan Cruyff Arena links each Ventrata option and unit to its own listing and ticket types. Your Johan Cruyff Arena account manager does this for you, or you do it in Johan Cruyff Arena's own portal if Johan Cruyff Arena offers one. You only share the connection's API key. What this means for you: Johan Cruyff Arena can only sell what it has mapped. When you add a product, option or unit in Ventrata, Johan Cruyff Arena may see it on its next refresh, but it won't sell it until it's mapped. So tell your Johan Cruyff Arena account manager whenever you add one.
Content Sync	❌	Johan Cruyff Arena doesn't read your product content from Ventrata. Johan Cruyff Arena uses the descriptions, images and other content set up on its own side, so update your content with Johan Cruyff Arena directly.
Availability Sync	✅	Johan Cruyff Arena checks your live availability in Ventrata. Ventrata doesn't push availability changes to Johan Cruyff Arena. This works as follows: Availability Check (`POST /availability`) – Johan Cruyff Arena sends a product, an option and a date or date range. Ventrata answers with each bookable day or time slot, its status (`AVAILABLE`, `LIMITED`, `SOLD_OUT`, `CLOSED` or `FREESALE`), the remaining vacancies, the booking cutoff and an `availabilityId`, which Johan Cruyff Arena needs to book that slot. Check at booking – when a customer books, Ventrata checks capacity again before it creates the booking, so Johan Cruyff Arena can't overbook a slot that has just sold out, even if its stored availability is slightly out of date. Typically with Johan Cruyff Arena: Availability Check: Johan Cruyff Arena checks each product about every 11 hours, usually starting today and covering 20 days per request and looks up to 29 days ahead. What this means for you: when you close a date, change capacity or sell out in Ventrata, Johan Cruyff Arena shows it after its next check. For dates it checks regularly, that's within about 11 hours. Dates further ahead are usually checked less often.
Pricing Sync	✅ / ❌	Your prices come back with availability only when Johan Cruyff Arena asks for them, and Johan Cruyff Arena doesn't always do so. This works as follows: `octo/pricing` capability – Johan Cruyff Arena asks for prices by adding `octo/pricing` to the `Octo-Capabilities` header of its requests. Without it, Ventrata sends availability with no prices at all. Availability Check (`POST /availability`) – with pricing on, each day or time slot comes back with your price per unit (ticket type): the retail price the customer pays and the net price you invoice Johan Cruyff Arena, both from the reseller's pricing in Ventrata (retail and wholesale/commission). Group prices – when Johan Cruyff Arena also sends how many people of each unit type are booking, Ventrata prices that exact group. This matters for Booking Size fares and other group pricing. Booking Reservation (`POST /bookings`) and Booking Confirmation (`POST /bookings/{uuid}/confirm`) – the booking comes back with its final retail and net price, so the booking in Ventrata always records the price it was sold at. Typically with Johan Cruyff Arena: Johan Cruyff Arena requests `octo/pricing` on only part of its availability checks, so not every listing may use your Ventrata prices. Johan Cruyff Arena doesn't send the number of people per unit type, so prices come back per person, and group pricing such as Booking Size fares may not show correctly on Johan Cruyff Arena. ‼️ IMPORTANT – Ask for pricing to be enabled. When you ask Johan Cruyff Arena to map your products, ask them to enable pricing (`octo/pricing`) as well, or switch it on yourself if you map in Johan Cruyff Arena's portal. Otherwise it may be off, and Johan Cruyff Arena won't receive your Ventrata prices.
Promotions Sync	❌	Your Ventrata promotions don't apply on Johan Cruyff Arena. Prices on Johan Cruyff Arena don't include promotions you create in Ventrata. Set up any promotions with Johan Cruyff Arena directly.
Bookings Sync	✅	Bookings and cancellations made on Johan Cruyff Arena are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows: Hold: Booking Reservation (`POST /bookings`) – when a customer starts checkout on Johan Cruyff Arena, Johan Cruyff Arena sends the product, option, chosen slot (`availabilityId`) and one unit item per person. Ventrata checks capacity again and creates an `ON_HOLD` booking, which holds the places while the customer pays. If there's no longer room, Ventrata rejects the hold. Confirm: Booking Confirmation (`POST /bookings/{uuid}/confirm`) – once payment goes through, Johan Cruyff Arena confirms the hold. The booking becomes `CONFIRMED` in Ventrata, and Ventrata sends back your booking reference and the tickets (one per person) or a voucher (one per booking), depending on how your product is set up, each with a QR code and a PDF link. Johan Cruyff Arena gives these to the customer, who shows them at your entrance like any Ventrata ticket. Expire: if the customer doesn't finish paying, Johan Cruyff Arena never confirms, and the hold expires on its own and frees the places. Cancel: Booking Cancellation (`POST /bookings/{uuid}/cancel`) – when a customer cancels on Johan Cruyff Arena, Johan Cruyff Arena cancels the booking in Ventrata. Ventrata accepts this only if the booking can still be cancelled and the option's cancellation cutoff hasn't passed. Otherwise it rejects the request, and Johan Cruyff Arena has to contact you. Change: Booking Update (`PATCH /bookings/{uuid}`) – lets Johan Cruyff Arena change a booking in place, for example a new date, time or number of people. Some resellers cancel and rebook instead. ‼️ IMPORTANT – Bookings sync one way, from Johan Cruyff Arena to Ventrata. If you cancel, change or rebook a booking from Johan Cruyff Arena in Ventrata, for example in the Dashboard, Johan Cruyff Arena isn't notified. Contact Johan Cruyff Arena so the booking is cancelled or changed on their side too, or ask the customer to cancel through Johan Cruyff Arena.
Pickups/Dropoff Sync	❌	Johan Cruyff Arena doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with Johan Cruyff Arena how it collects pickup details, or arrange them with the customer.
Custom Questions Sync	❌	Johan Cruyff Arena doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with Johan Cruyff Arena how it collects that information.
Extras Sync	❌	Extras and add-ons can't be booked through Johan Cruyff Arena. Customers can only book your main products and options on Johan Cruyff Arena. Sell extras separately, for example on arrival.
Redemption Sync	❌	Redemptions aren't reported to Johan Cruyff Arena. Ventrata doesn't notify Johan Cruyff Arena when a ticket is scanned or redeemed. Johan Cruyff Arena only sees a redemption if it reads the booking back from Ventrata.
Pass Walkup Scanning Sync	❌	Johan Cruyff Arena pass holders can't be scanned at your entrance without a booking. Customers from Johan Cruyff Arena need a booking made through Johan Cruyff Arena before they visit.
Gift Card Sync	❌	Ventrata gift cards can't be sold or redeemed through Johan Cruyff Arena. Gift cards bought in Ventrata can't be used on Johan Cruyff Arena, and Johan Cruyff Arena can't sell Ventrata gift cards.

✅ supported · ✅ / ❌ limited · ❌ not supported

Good to know: limits and details of the Johan Cruyff Arena connection

Delays: availability and prices reach Johan Cruyff Arena only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: Johan Cruyff Arena can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What Johan Cruyff Arena can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: Johan Cruyff Arena issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: Johan Cruyff Arena can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.

FAQs

No products are displayed on the connection page.

Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.

My Ventrata products use Booking Size fares, and pricing isn't working correctly on Johan Cruyff Arena.

After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.

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Partner Information

Johan Cruyff Arena

johancruijffarena.nl

Ventrata Partner ID: 01a18570-ee47-7b11-a6e9-25690bdd38ea

Prioticket B.V.

Prins Hendrikkade 21

1012 TL Amsterdam, Netherlands

prioticket.com

Ventrata Partner ID: 8347e498-1afe-48e1-9d99-8b2d1e0069fb

Johan Cruyff Arena: Reseller Connection