TourIQ is a dynamic pricing and revenue platform for tour and activity operators, pricing each departure on weather, demand, cruise arrivals and booking pace, with every change approved by the operator or applied automatically within set limits. It serves water, land, snow and air tour operators and runs dynamic pricing for Red Hospitality across Maui, the US Virgin Islands, Key West and Turks and Caicos.
Connecting TourIQ to Ventrata sends its recommended prices into your Ventrata products, so fares move with demand without manual updates.
To learn more about TourIQ, visit touriq.ai.
📒 NOTE
This connection is coming soon. It's in development. If you'd like to use it, contact our Technical Support or your Ventrata Customer Success Manager.
Primary website | |
Tags | Dynamic Pricing & Revenue Management |
Developed by | TourIQ (using Ventrata's OCTO API) |
This app connection links your Ventrata account with TourIQ so your prices move with demand without manual updates. Features of this connection include:
Prices each departure – using weather, demand, cruise arrivals and booking pace.
Sends recommended prices – into your Ventrata products.
Keeps you in control – every change is approved by you or applied automatically within limits you set.
Creating the TourIQ Connection
🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key
Before you begin:
You must have an agreement with TourIQ to use their services.
In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select TourIQ from the list of partners.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple TourIQ connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.
📗 TIP
If needed, you can also allow or disallow products or destinations on the connection level to limit what TourIQ can access.
Sharing Access with TourIQ
Securely share the OCTO API key shown on the connection you've created with your TourIQ contact so they can complete the setup on their side.
Your Ventrata configuration is complete. You can revoke access at any time by deactivating the connection.
Managing the TourIQ Connection
Revoke access by deactivating the connection.
Allow or disallow products: limit which destinations, products and options TourIQ can access. See how to allow or disallow products.
Rename the connection to tell several TourIQ connections apart.
Connection Features Detailed
This section is for anyone who wants to know exactly how the TourIQ connection works: what TourIQ does with your Ventrata data, and which Ventrata OCTO API calls it makes.
Updates prices | ✅ |
Sends recommended prices into your Ventrata products. Prices are set per departure. Changes are approved by the operator or applied automatically within set limits.
What this means for you: Fares follow demand without manual edits. |
✅ supported
FAQs
TourIQ can't see some of my products.
TourIQ can't see some of my products.
Check which destinations, products and options are allowed on the connection, and confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.
📚 More about Ventrata connections
Partner Information
TourIQ
Ventrata Partner ID: 01a199e1-fc7e-7448-ad7d-7319efd0a0f7


