API connectivity is a core part of Ventrata and one of the main reasons operators choose us. Our connectivity product mission is to accelerate our clients' growth through a wide ecosystem of the industry's most reliable, feature-rich API connections and partnerships. We keep adding new partners and are always open to new partnerships that bring value to our clients.
Partners and Connections
A partner is a company listed in the Ventrata Partner Gallery, such as an OTA, a booking system, an app or an agency. It's the company that provides and manages the API connection (integration) on the other side. See the List of Supported Connections & Partners for a summary of all our partners.
A connection is your own integration with a partner. You create it from the partner's listing, it belongs to your account only, and you control its settings, the products the partner can access and the API key. Operator connections are also called operator backends, and you manage them from the operator form and the product's mapping form.
Ventrata Partner Categories
With 350+ supported connections, we group partners into the following categories by what they let you do:
Reseller Connections - OTAs, marketplaces, resellers, multi-attraction passes and other channels that sell your products.
Operator Backends & Connections - booking systems of other operators, so you can resell, cross-sell and package their products.
Apps & Software - tools for communications, CRM, reviews, operations, pricing and more.
Agencies and Consultants - service partners such as web developers, marketing agencies and travel trade consultants. We list service partners that Ventrata clients have recommended to us. Most work with you directly and may not have an API connection, so their listing has no + New Connection button.
Your Custom Connections - in-house integrations you build on our API, visible only to your account.
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See all partners by category in our List of Supported Connections & Partners.
How to Use the Partner Gallery
The Partner Gallery lists all partners available to your account. It's always the most up-to-date place to check whether we work with a partner.
In your Ventrata Dashboard, go to Connections → Connections.
Press the + New Connection button.
Search by name, or filter by category, status, tags and markets, then press Search Partners.
Partner Gallery
Each listing shows the partner's description, website, supported features (✓/✗) and markets, plus a help icon that opens the partner's Help Center article. It also shows Not Connected or how many connections you already have with the partner.
Partners that are not live show a status:
Coming Soon - in development or testing, sometimes available to selected accounts first.
Request - not integrated yet. Let us know if you need it.
📒 NOTE
Some connections need to be enabled by our team, or need additional steps, before you can see them. Search the Help Center for the partner's article to see how to get started.
How to Create a Connection
In the Partner Gallery, find the partner and press + New Connection.
Complete the connection details. Depending on the partner, you may need to select a reseller, checkout or operator. A reseller connection uses that reseller's products, prices and destinations.
(Optional) Allow or disallow destinations, products or items.
Save and follow the Next steps on the connection page, for example sharing the API key with the partner.
Test the connection, for example by asking the partner to make a test booking, then check it in your Bookings table.
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Setup is different for every partner, and some steps are done on the partner's side, so check the partner's article first. To see the API key, your role needs the See Connection Key permission.
❗️IMPORTANT
Some partners can access your account through their Partner Admin as soon as you create the connection, even before you share the API key. Only create connections with partners you trust.
See and Manage Your Connections
In your Ventrata Dashboard, go to Connections → Connections to see all your connections. Open a connection to edit its settings or find its credentials.
Test connections are highlighted in yellow.
Connections with listings still to be mapped are highlighted in red.
Deleted connections are archived and can be restored.
Connections
Your Custom Connections
If you have the development skills and tools, you can use our OCTO API to build your own in-house integrations, for example to send reports to your BI tool, sync resellers from your CRM or power your own booking flow.
Each custom connection has a mode and Read/Write permissions:
Backoffice - your Dashboard data, such as reports, resellers, agents and retail items
Reseller - sell your products through your own channel as a reseller
Web Checkout - your own booking flow, using a web checkout's settings
To create one, open the Partner Gallery, press the + New Connection link in the far right without selecting a partner, choose the mode and permissions, and press Create Octo Connection. Your API Key is on the connection page. If you don't see the link, contact us through chat and we'll enable it for your account.
❗️IMPORTANT
Your API Key gives access to your Ventrata account. Only share it with the people building your integration.
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Read our articles on Reporting and Export API, Reseller & Agent Management API, Retail Items via API and Webhooks. The full API reference is at docs.ventrata.com.
What Is OCTO
OCTO (Open Connectivity for Tours, Activities and Attractions) is the open standard API for our industry, run by a member-based not-for-profit. Instead of building a custom integration for every system, a partner builds to OCTO once and can connect to any system that supports it. Connections go live faster, with fewer errors and less maintenance.
Ventrata is a founding member of OCTO and our API is built on it. That's why we prefer to integrate new partners through OCTO and directly, without middleware.
Partners can find our Steps to Integrate, Certification, Partner Terms, API Terms and Operator Connection (Backend) Terms at docs.ventrata.com.
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OCTO is funded by its members. We strongly suggest joining as an OCTO Industry Member to support the standard. Learn more in our Expert Discussion: OCTO Explained.
FAQs
Does Ventrata integrate with a specific partner?
Does Ventrata integrate with a specific partner?
Search for them in the Partner Gallery or the List of Supported Connections & Partners, or ask Venny in the chat. If they aren't listed, see how to request a new API connection or partner.
I can't find a partner I expected to see. Why?
I can't find a partner I expected to see. Why?
Search the Partner Gallery and the Help Center, or ask Venny. If you still can't find them, contact us through chat.
My tool (e.g. accounting, CRM or marketing) isn't listed. Can I still connect it?
My tool (e.g. accounting, CRM or marketing) isn't listed. Can I still connect it?
Often, yes. Our Zapier connection lets you send Ventrata data to many other apps without code. You can also use webhooks, build one of Your Custom Connections, or ask a service partner under Agencies and Consultants to help.
Can I build my own connection?
Can I build my own connection?
Yes. You can build Your Custom Connections yourself, or find a developer under Agencies and Consultants. See how to request a new API connection or partner for the full process.
Do I need to be an OCTO member?
Do I need to be an OCTO member?
No. As a Ventrata client you already benefit from OCTO, but we strongly encourage you to join as a member to support the initiative.