AEG Europe is the European arm of the AEG sports and live entertainment group, operating and programming venues including The O2 and Indigo in London alongside the BST Hyde Park festival series. For operators, it brings high-volume, event-driven attendance concentrated in London and weighted toward concerts, arena shows and summer festivals.

Connecting AEG Europe to Ventrata will sync your availability and prices and deliver bookings, changes and cancellations with tickets issued automatically.

To learn more about partnering with AEG Europe, visit aeg-international.com.

📒 NOTE

This connection is available only to specific client accounts. If you're interested in using it, contact our Technical Support or your Ventrata Customer Success Manager.

Primary website	aeg-international.com
Tags	Operator Reselling Others · Event & Festival Ticketing
Destination markets	🌎 Global
Source markets	🌎 Global
Connection features	Availability Sync · Pricing Sync · Bookings Sync
Developed by	AEG Europe (using Ventrata's OCTO API)

This reseller connection lets you sell your products through AEG Europe without managing availability, pricing and bookings by hand. Features of this connection include:

Availability Sync – AEG Europe checks your live availability in Ventrata.
Pricing Sync – AEG Europe gets your prices from your reseller pricing in Ventrata.
Bookings Sync – bookings, updates and cancellations from AEG Europe are created in Ventrata instantly, and customers get Ventrata tickets.

Creating the AEG Europe Connection

🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key

Before you begin:

You must have a commercial agreement with AEG Europe for them to sell your products. To inquire about partnering with them, contact them via aeg-international.com.
You must have AEG Europe created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.

In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select AEG Europe from the list of partners.
Select AEG Europe Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple AEG Europe connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.

📗 TIP

If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.

Mapping Products to AEG Europe

Securely share the OCTO API key shown on the connection you've created with your AEG Europe contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the AEG Europe team to complete this.

Your Ventrata configuration is complete. You do not need to take any further steps.

📗 TIP

AEG Europe can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.

Managing the AEG Europe Connection

Allow or disallow products: limit which destinations, products and options AEG Europe can access. See how to allow or disallow products.
Rename the connection to tell several AEG Europe connections apart.

Connection Features Detailed

This section is for anyone who wants to know exactly how the AEG Europe connection works: which Ventrata OCTO API calls AEG Europe makes, when it makes them, and what that means for you. Each call links to Ventrata's API documentation.

In short: AEG Europe pulls everything it needs from Ventrata. It reads your products, checks your availability and prices, and sends bookings and cancellations. Ventrata doesn't push changes to AEG Europe, so anything you change in Ventrata reaches AEG Europe the next time it checks.

Product Mapping	❌	You can't map products from Ventrata. AEG Europe maps them on its side, through your account manager or AEG Europe's portal. This works as follows: Get Products (`GET /products`) – when AEG Europe sets up your connection, and whenever it refreshes its listings, it reads every product enabled on the connection, with its options and units (ticket types such as Adult or Child). Get Product (`GET /products/{productId}`) – AEG Europe re-reads a single product to pick up changes to its options, units, booking cutoffs and settings. Mapping on AEG Europe's side – AEG Europe links each Ventrata option and unit to its own listing and ticket types. Your AEG Europe account manager does this for you, or you do it in AEG Europe's own portal if AEG Europe offers one. You only share the connection's API key. What this means for you: AEG Europe can only sell what it has mapped. When you add a product, option or unit in Ventrata, AEG Europe may see it on its next refresh, but it won't sell it until it's mapped. So tell your AEG Europe account manager whenever you add one.
Content Sync	❌	AEG Europe doesn't read your product content from Ventrata. AEG Europe uses the descriptions, images and other content set up on its own side, so update your content with AEG Europe directly.
Availability Sync	✅	AEG Europe checks your live availability in Ventrata. Ventrata doesn't push availability changes to AEG Europe. This works as follows: Availability Check (`POST /availability`) – AEG Europe sends a product, an option and a date or date range. Ventrata answers with each bookable day or time slot, its status (`AVAILABLE`, `LIMITED`, `SOLD_OUT`, `CLOSED` or `FREESALE`), the remaining vacancies, the booking cutoff and an `availabilityId`, which AEG Europe needs to book that slot. Availability Calendar (`POST /availability/calendar`) – returns one summary per day instead of every time slot, typically to show which dates are open in a date picker. Check at booking – when a customer books, Ventrata checks capacity again before it creates the booking, so AEG Europe can't overbook a slot that has just sold out, even if its stored availability is slightly out of date. What this means for you: when you close a date, change capacity or sell out in Ventrata, AEG Europe shows it only after its next check, so there can be a short delay. Ventrata's check at booking still prevents overbooking.
Pricing Sync	✅	Your prices come back with every availability check, once AEG Europe asks for them with the octo/pricing capability. This works as follows: `octo/pricing` capability – AEG Europe asks for prices by adding `octo/pricing` to the `Octo-Capabilities` header of its requests. Without it, Ventrata sends availability with no prices at all. Availability Check (`POST /availability`) – with pricing on, each day or time slot comes back with your price per unit (ticket type): the retail price the customer pays and the net price you invoice AEG Europe, both from the reseller's pricing in Ventrata (retail and wholesale/commission). Group prices – when AEG Europe also sends how many people of each unit type are booking, Ventrata prices that exact group. This matters for Booking Size fares and other group pricing. Booking Reservation (`POST /bookings`) and Booking Confirmation (`POST /bookings/{uuid}/confirm`) – the booking comes back with its final retail and net price, so the booking in Ventrata always records the price it was sold at. ‼️ IMPORTANT – Ask for pricing to be enabled. When you ask AEG Europe to map your products, ask them to enable pricing (`octo/pricing`) as well, or switch it on yourself if you map in AEG Europe's portal. Otherwise it may be off, and AEG Europe won't receive your Ventrata prices.
Promotions Sync	❌	Your Ventrata promotions don't apply on AEG Europe. Prices on AEG Europe don't include promotions you create in Ventrata. Set up any promotions with AEG Europe directly.
Bookings Sync	✅	Bookings and cancellations made on AEG Europe are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows: Hold: Booking Reservation (`POST /bookings`) – when a customer starts checkout on AEG Europe, AEG Europe sends the product, option, chosen slot (`availabilityId`) and one unit item per person. Ventrata checks capacity again and creates an `ON_HOLD` booking, which holds the places while the customer pays. If there's no longer room, Ventrata rejects the hold. Confirm: Booking Confirmation (`POST /bookings/{uuid}/confirm`) – once payment goes through, AEG Europe confirms the hold. The booking becomes `CONFIRMED` in Ventrata, and Ventrata sends back your booking reference and the tickets (one per person) or a voucher (one per booking), depending on how your product is set up, each with a QR code and a PDF link. AEG Europe gives these to the customer, who shows them at your entrance like any Ventrata ticket. Expire: if the customer doesn't finish paying, AEG Europe never confirms, and the hold expires on its own and frees the places. Cancel: Booking Cancellation (`POST /bookings/{uuid}/cancel`) – when a customer cancels on AEG Europe, AEG Europe cancels the booking in Ventrata. Ventrata accepts this only if the booking can still be cancelled and the option's cancellation cutoff hasn't passed. Otherwise it rejects the request, and AEG Europe has to contact you. Change: Booking Update (`PATCH /bookings/{uuid}`) – lets AEG Europe change a booking in place, for example a new date, time or number of people. Some resellers cancel and rebook instead. ‼️ IMPORTANT – Bookings sync one way, from AEG Europe to Ventrata. If you cancel, change or rebook a booking from AEG Europe in Ventrata, for example in the Dashboard, AEG Europe isn't notified. Contact AEG Europe so the booking is cancelled or changed on their side too, or ask the customer to cancel through AEG Europe.
Pickups/Dropoff Sync	❌	AEG Europe doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with AEG Europe how it collects pickup details, or arrange them with the customer.
Custom Questions Sync	❌	AEG Europe doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with AEG Europe how it collects that information.
Extras Sync	❌	Extras and add-ons can't be booked through AEG Europe. Customers can only book your main products and options on AEG Europe. Sell extras separately, for example on arrival.
Redemption Sync	❌	Redemptions aren't reported to AEG Europe. Ventrata doesn't notify AEG Europe when a ticket is scanned or redeemed. AEG Europe only sees a redemption if it reads the booking back from Ventrata.
Pass Walkup Scanning Sync	❌	AEG Europe pass holders can't be scanned at your entrance without a booking. Customers from AEG Europe need a booking made through AEG Europe before they visit.
Gift Card Sync	❌	Ventrata gift cards can't be sold or redeemed through AEG Europe. Gift cards bought in Ventrata can't be used on AEG Europe, and AEG Europe can't sell Ventrata gift cards.

✅ supported · ❌ not supported

Good to know: limits and details of the AEG Europe connection

Delays: availability and prices reach AEG Europe only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: AEG Europe can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What AEG Europe can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: AEG Europe issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: AEG Europe can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.

FAQs

No products are displayed on the connection page.

Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.

My Ventrata products use Booking Size fares, and pricing isn't working correctly on AEG Europe.

After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.

📚 More about Ventrata connections

Partner Information

AEG Europe

240 Blackfriars Road, London SE1 8NW

United Kingdom

aeg-international.com

Ventrata Partner ID: e7b3f5a4-44de-4e1b-ac3e-81d5ecc8e7b9

AEG Europe: Reseller Connection