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Visit Britain Shop Reseller Connection

How to connect your Ventrata products to listings on Visit Britain Shop and sync availability, pricing, bookings & more.

powered by TXGB

Visit Britain Shop is the official store of the British Tourist Board, selling attraction entry, multi-attraction passes such as the London Explorer Pass, and transport products including Oyster cards, Travelcards, and BritRail passes. Demand comes from international visitors paying before they arrive. London and major heritage landmarks dominate the storefront.

Visit Britain Shop uses TXGB as its primary booking system. TXGB may charge you connection fees.

This connection enables you to sell your products on Visit Britain Shop by automatically syncing your availability, pricing, and bookings in real time. The capabilities of this connection allow you to:

  • Sync availability and pricing for your Visit Britain Shop products with Ventrata.

  • Receive bookings, updates, and cancellations from Visit Britain Shop to Ventrata.


🔐 Required Role Permissions: See Connections, Modify Connections

Creating Connection

Prerequisites:

Before connecting to the Visit Britain Shop API, ensure you have:

  • A commercial agreement with Visit Britain Shop for them to sell your products.

  • Visit Britain Shop created as a Reseller in Ventrata with retail and wholesale/commission pricing correctly configured.

  1. In the Ventrata Dashboard, go to Connections > Connections.

  2. Press the + New Connection button.

  3. Select 'Visit Britain Shop' from the list of partners.

  4. Press the + New Connection button.

    Select Visit Britain Shop
    ​

  5. Select 'Visit Britain Shop' from the list of your resellers (must be created before creating a connection).

    The connection will inherit the reseller's configuration, like pricing, allowed destinations, products, etc.

    Select Visit Britain Shop Reseller

  6. (Optional) You can also set the connection 'Name' of your choosing, which may be helpful if you plan to have multiple Visit Britain Shop connections and would like to differentiate between them more easily in the future.

    📗 TIP

    If needed, you can also allow/disallow products or destinations on the connection level in addition to what you have configured on the reseller, which can be helpful if you have multiple Visit Britain Shop connections linked to one reseller.

  7. Press the Create Octo Connection button.

    Create Octo Connection


Mapping Products

Email the OCTO API key shown on the connection you've created to your Visit Britain Shop contact and ask them to map your products using Ventrata's OCTO API. Typically, it takes no longer than a few business days for the Visit Britain Shop team to complete this.

Your Ventrata configuration is complete. You do not need to take any further steps.

OCTO API key

📗 TIP

Visit Britain Shop can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.


Partner Information

Expand to reveal partner address and website information.

Victoria Square House,

Victoria Square,

Birmingham, B2 4AJ

UK

Ventrata Partner ID: 88813308-919b-474d-8e0d-d605897574fa

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