Cuore Tours is a Milan tour operator running Spanish-language walking tours under its Free Tour Milan brand, covering the Duomo, Castello Sforzesco and Teatro alla Scala, with tips as payment. For operators, it brings Spanish and Latin American visitors to Milan, a Spanish-speaking segment already on a guided tour in the city.

Connecting Cuore Tours to Ventrata will sync your availability and prices and deliver bookings, changes and cancellations with tickets issued automatically.

To learn more about partnering with Cuore Tours, visit cuoretours.com.

📒 NOTE

This connection is available only to specific client accounts. If you're interested in using it, contact our Technical Support or your Ventrata Customer Success Manager.

Primary website	cuoretours.com
Tags	Operator Reselling Others · Cultural & Museum Tickets
Destination markets	🌎 Global
Source markets	🌎 Global
Connection features	Availability Sync · Pricing Sync · Bookings Sync
Developed by	Cuore Tours (using Ventrata's OCTO API)

This reseller connection lets you sell your products through Cuore Tours without managing availability, pricing and bookings by hand. Features of this connection include:

Availability Sync – Cuore Tours checks your live availability in Ventrata.
Pricing Sync – Cuore Tours gets your prices from your reseller pricing in Ventrata.
Bookings Sync – bookings, updates and cancellations from Cuore Tours are created in Ventrata instantly, and customers get Ventrata tickets.

Creating the Cuore Tours Connection

🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key

Before you begin:

You must have a commercial agreement with Cuore Tours for them to sell your products. To inquire about partnering with them, contact them via cuoretours.com.
You must have Cuore Tours created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.

In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Cuore Tours from the list of partners.
Select Cuore Tours Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Cuore Tours connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.

📗 TIP

If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.

Mapping Products to Cuore Tours

Securely share the OCTO API key shown on the connection you've created with your Cuore Tours contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the Cuore Tours team to complete this.

Your Ventrata configuration is complete. You do not need to take any further steps.

📗 TIP

Cuore Tours can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.

Managing the Cuore Tours Connection

Allow or disallow products: limit which destinations, products and options Cuore Tours can access. See how to allow or disallow products.
Rename the connection to tell several Cuore Tours connections apart.

Connection Features Detailed

This section is for anyone who wants to know exactly how the Cuore Tours connection works: which Ventrata OCTO API calls Cuore Tours makes, when it makes them, and what that means for you. Each call links to Ventrata's API documentation.

In short: Cuore Tours pulls everything it needs from Ventrata. It reads your products, checks your availability and prices, and sends bookings and cancellations. Ventrata doesn't push changes to Cuore Tours, so anything you change in Ventrata reaches Cuore Tours the next time it checks.

Product Mapping	❌	You can't map products from Ventrata. Cuore Tours maps them on its side, through your account manager or Cuore Tours's portal. This works as follows: Get Products (`GET /products`) – when Cuore Tours sets up your connection, and whenever it refreshes its listings, it reads every product enabled on the connection, with its options and units (ticket types such as Adult or Child). Get Product (`GET /products/{productId}`) – Cuore Tours re-reads a single product to pick up changes to its options, units, booking cutoffs and settings. Mapping on Cuore Tours's side – Cuore Tours links each Ventrata option and unit to its own listing and ticket types. Your Cuore Tours account manager does this for you, or you do it in Cuore Tours's own portal if Cuore Tours offers one. You only share the connection's API key. What this means for you: Cuore Tours can only sell what it has mapped. When you add a product, option or unit in Ventrata, Cuore Tours may see it on its next refresh, but it won't sell it until it's mapped. So tell your Cuore Tours account manager whenever you add one.
Content Sync	❌	Cuore Tours doesn't read your product content from Ventrata. Cuore Tours uses the descriptions, images and other content set up on its own side, so update your content with Cuore Tours directly.
Availability Sync	✅	Cuore Tours checks your live availability in Ventrata. Ventrata doesn't push availability changes to Cuore Tours. This works as follows: Availability Check (`POST /availability`) – Cuore Tours sends a product, an option and a date or date range. Ventrata answers with each bookable day or time slot, its status (`AVAILABLE`, `LIMITED`, `SOLD_OUT`, `CLOSED` or `FREESALE`), the remaining vacancies, the booking cutoff and an `availabilityId`, which Cuore Tours needs to book that slot. Availability Calendar (`POST /availability/calendar`) – returns one summary per day instead of every time slot, typically to show which dates are open in a date picker. Check at booking – when a customer books, Ventrata checks capacity again before it creates the booking, so Cuore Tours can't overbook a slot that has just sold out, even if its stored availability is slightly out of date. What this means for you: when you close a date, change capacity or sell out in Ventrata, Cuore Tours shows it only after its next check, so there can be a short delay. Ventrata's check at booking still prevents overbooking.
Pricing Sync	✅	Your prices come back with every availability check, once Cuore Tours asks for them with the octo/pricing capability. This works as follows: `octo/pricing` capability – Cuore Tours asks for prices by adding `octo/pricing` to the `Octo-Capabilities` header of its requests. Without it, Ventrata sends availability with no prices at all. Availability Check (`POST /availability`) – with pricing on, each day or time slot comes back with your price per unit (ticket type): the retail price the customer pays and the net price you invoice Cuore Tours, both from the reseller's pricing in Ventrata (retail and wholesale/commission). Group prices – when Cuore Tours also sends how many people of each unit type are booking, Ventrata prices that exact group. This matters for Booking Size fares and other group pricing. Booking Reservation (`POST /bookings`) and Booking Confirmation (`POST /bookings/{uuid}/confirm`) – the booking comes back with its final retail and net price, so the booking in Ventrata always records the price it was sold at. ‼️ IMPORTANT – Ask for pricing to be enabled. When you ask Cuore Tours to map your products, ask them to enable pricing (`octo/pricing`) as well, or switch it on yourself if you map in Cuore Tours's portal. Otherwise it may be off, and Cuore Tours won't receive your Ventrata prices.
Promotions Sync	❌	Your Ventrata promotions don't apply on Cuore Tours. Prices on Cuore Tours don't include promotions you create in Ventrata. Set up any promotions with Cuore Tours directly.
Bookings Sync	✅	Bookings and cancellations made on Cuore Tours are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows: Hold: Booking Reservation (`POST /bookings`) – when a customer starts checkout on Cuore Tours, Cuore Tours sends the product, option, chosen slot (`availabilityId`) and one unit item per person. Ventrata checks capacity again and creates an `ON_HOLD` booking, which holds the places while the customer pays. If there's no longer room, Ventrata rejects the hold. Confirm: Booking Confirmation (`POST /bookings/{uuid}/confirm`) – once payment goes through, Cuore Tours confirms the hold. The booking becomes `CONFIRMED` in Ventrata, and Ventrata sends back your booking reference and the tickets (one per person) or a voucher (one per booking), depending on how your product is set up, each with a QR code and a PDF link. Cuore Tours gives these to the customer, who shows them at your entrance like any Ventrata ticket. Expire: if the customer doesn't finish paying, Cuore Tours never confirms, and the hold expires on its own and frees the places. Cancel: Booking Cancellation (`POST /bookings/{uuid}/cancel`) – when a customer cancels on Cuore Tours, Cuore Tours cancels the booking in Ventrata. Ventrata accepts this only if the booking can still be cancelled and the option's cancellation cutoff hasn't passed. Otherwise it rejects the request, and Cuore Tours has to contact you. Change: Booking Update (`PATCH /bookings/{uuid}`) – lets Cuore Tours change a booking in place, for example a new date, time or number of people. Some resellers cancel and rebook instead. ‼️ IMPORTANT – Bookings sync one way, from Cuore Tours to Ventrata. If you cancel, change or rebook a booking from Cuore Tours in Ventrata, for example in the Dashboard, Cuore Tours isn't notified. Contact Cuore Tours so the booking is cancelled or changed on their side too, or ask the customer to cancel through Cuore Tours.
Pickups/Dropoff Sync	❌	Cuore Tours doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with Cuore Tours how it collects pickup details, or arrange them with the customer.
Custom Questions Sync	❌	Cuore Tours doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with Cuore Tours how it collects that information.
Extras Sync	❌	Extras and add-ons can't be booked through Cuore Tours. Customers can only book your main products and options on Cuore Tours. Sell extras separately, for example on arrival.
Redemption Sync	❌	Redemptions aren't reported to Cuore Tours. Ventrata doesn't notify Cuore Tours when a ticket is scanned or redeemed. Cuore Tours only sees a redemption if it reads the booking back from Ventrata.
Pass Walkup Scanning Sync	❌	Cuore Tours pass holders can't be scanned at your entrance without a booking. Customers from Cuore Tours need a booking made through Cuore Tours before they visit.
Gift Card Sync	❌	Ventrata gift cards can't be sold or redeemed through Cuore Tours. Gift cards bought in Ventrata can't be used on Cuore Tours, and Cuore Tours can't sell Ventrata gift cards.

✅ supported · ❌ not supported

Good to know: limits and details of the Cuore Tours connection

Delays: availability and prices reach Cuore Tours only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: Cuore Tours can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What Cuore Tours can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: Cuore Tours issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: Cuore Tours can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.

FAQs

No products are displayed on the connection page.

Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.

My Ventrata products use Booking Size fares, and pricing isn't working correctly on Cuore Tours.

After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.

📚 More about Ventrata connections

Partner Information

Cuore Tours

cuoretours.com

Ventrata Partner ID: eb0a9913-40ff-43a9-a52f-fc03fd83f349

Cuore Tours: Reseller Connection