Yellow Tours and Experiences, formerly Yellow Bus Tours, is a Portuguese sightseeing operator running hop-on hop-off bus, tram, small-group, private and gastronomy tours in Lisbon, Porto and Madeira, with Douro Valley wine day trips from Porto. For operators, it brings international sightseeing visitors on their first days in Portugal's main city and island destinations, high-volume city tour customers who add attractions and excursions to a bus or tram ticket.
Connecting Yellow Tours and Experiences to Ventrata syncs your availability and prices and delivers bookings, changes and cancellations with tickets issued automatically.
To learn more about partnering with Yellow Tours and Experiences, visit yellowexperiences.com.
Primary website | |
Tags | Operator Reselling Others · Sightseeing & Hop-On Hop-Off |
Destination markets | 🌎 Global |
Source markets | 🌎 Global |
Specialties | Hop-on hop-off, tram and gastronomy tours |
Connection features | Availability Sync · Pricing Sync · Bookings Sync |
Developed by | Yellow Tours and Experiences (using Ventrata's OCTO API) |
This reseller connection lets you sell your products through Yellow Tours and Experiences without managing availability, pricing and bookings by hand. Features of this connection include:
Availability Sync – Yellow Tours and Experiences checks your live availability in Ventrata.
Pricing Sync – Yellow Tours and Experiences gets your prices from your reseller pricing in Ventrata.
Bookings Sync – bookings, updates and cancellations from Yellow Tours and Experiences are created in Ventrata instantly, and customers get Ventrata tickets.
Creating the Yellow Tours and Experiences Connection
🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key
Before you begin:
You must have a commercial agreement with Yellow Tours and Experiences for them to sell your products. To inquire about partnering with them, contact them via yellowexperiences.com.
You must have Yellow Tours and Experiences created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.
In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Yellow Tours and Experiences from the list of partners.
Select Yellow Tours and Experiences Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Yellow Tours and Experiences connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.
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If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.
Mapping Products to Yellow Tours and Experiences
Securely share the OCTO API key shown on the connection you've created with your Yellow Tours and Experiences contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the Yellow Tours and Experiences team to complete this.
Your Ventrata configuration is complete. You do not need to take any further steps.
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Yellow Tours and Experiences can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.
Managing the Yellow Tours and Experiences Connection
Allow or disallow products: limit which destinations, products and options Yellow Tours and Experiences can access. See how to allow or disallow products.
Rename the connection to tell several Yellow Tours and Experiences connections apart.
Connection Features Detailed
This section is for anyone who wants to know exactly how the Yellow Tours and Experiences connection works: which Ventrata OCTO API calls Yellow Tours and Experiences makes, when it makes them, and what that means for you. Each call links to Ventrata's API documentation.
In short: Yellow Tours and Experiences pulls everything it needs from Ventrata. It reads your products, checks your availability and prices, and sends bookings and cancellations. Ventrata doesn't push changes to Yellow Tours and Experiences, so anything you change in Ventrata reaches Yellow Tours and Experiences the next time it checks.
Product Mapping | ❌ |
You can't map products from Ventrata. Yellow Tours and Experiences maps them on its side, through your account manager or Yellow Tours and Experiences's portal. This works as follows:
What this means for you: Yellow Tours and Experiences can only sell what it has mapped. When you add a product, option or unit in Ventrata, Yellow Tours and Experiences may see it on its next refresh, but it won't sell it until it's mapped. So tell your Yellow Tours and Experiences account manager whenever you add one. |
Content Sync | ❌ |
Yellow Tours and Experiences doesn't read your product content from Ventrata. Yellow Tours and Experiences uses the descriptions, images and other content set up on its own side, so update your content with Yellow Tours and Experiences directly. |
Availability Sync | ✅ |
Yellow Tours and Experiences checks your live availability in Ventrata. Ventrata doesn't push availability changes to Yellow Tours and Experiences. This works as follows:
What this means for you: when you close a date, change capacity or sell out in Ventrata, Yellow Tours and Experiences shows it only after its next check, so there can be a short delay. Ventrata's check at booking still prevents overbooking. |
Pricing Sync | ✅ |
Your prices come back with every availability check, once Yellow Tours and Experiences asks for them with the octo/pricing capability. This works as follows:
‼️ IMPORTANT – Ask for pricing to be enabled. When you ask Yellow Tours and Experiences to map your products, ask them to enable pricing ( |
Promotions Sync | ❌ |
Your Ventrata promotions don't apply on Yellow Tours and Experiences. Prices on Yellow Tours and Experiences don't include promotions you create in Ventrata. Set up any promotions with Yellow Tours and Experiences directly. |
Bookings Sync | ✅ |
Bookings and cancellations made on Yellow Tours and Experiences are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows:
‼️ IMPORTANT – Bookings sync one way, from Yellow Tours and Experiences to Ventrata. If you cancel, change or rebook a booking from Yellow Tours and Experiences in Ventrata, for example in the Dashboard, Yellow Tours and Experiences isn't notified. Contact Yellow Tours and Experiences so the booking is cancelled or changed on their side too, or ask the customer to cancel through Yellow Tours and Experiences. |
Pickups/Dropoff Sync | ❌ |
Yellow Tours and Experiences doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with Yellow Tours and Experiences how it collects pickup details, or arrange them with the customer. |
Custom Questions Sync | ❌ |
Yellow Tours and Experiences doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with Yellow Tours and Experiences how it collects that information. |
Extras Sync | ❌ |
Extras and add-ons can't be booked through Yellow Tours and Experiences. Customers can only book your main products and options on Yellow Tours and Experiences. Sell extras separately, for example on arrival. |
Redemption Sync | ❌ |
Redemptions aren't reported to Yellow Tours and Experiences. Ventrata doesn't notify Yellow Tours and Experiences when a ticket is scanned or redeemed. Yellow Tours and Experiences only sees a redemption if it reads the booking back from Ventrata. |
Pass Walkup Scanning Sync | ❌ |
Yellow Tours and Experiences pass holders can't be scanned at your entrance without a booking. Customers from Yellow Tours and Experiences need a booking made through Yellow Tours and Experiences before they visit. |
Gift Card Sync | ❌ |
Ventrata gift cards can't be sold or redeemed through Yellow Tours and Experiences. Gift cards bought in Ventrata can't be used on Yellow Tours and Experiences, and Yellow Tours and Experiences can't sell Ventrata gift cards. |
✅ supported · ❌ not supported
Good to know: limits and details of the Yellow Tours and Experiences connection
Good to know: limits and details of the Yellow Tours and Experiences connection
Delays: availability and prices reach Yellow Tours and Experiences only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: Yellow Tours and Experiences can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What Yellow Tours and Experiences can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: Yellow Tours and Experiences issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: Yellow Tours and Experiences can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.
FAQs
No products are displayed on the connection page.
No products are displayed on the connection page.
Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.
My Ventrata products use Booking Size fares, and pricing isn't working correctly on Yellow Tours and Experiences.
My Ventrata products use Booking Size fares, and pricing isn't working correctly on Yellow Tours and Experiences.
After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.
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Partner Information
CARRISTUR – Inovação em Transportes Urbanos e Regionais, Sociedade Unipessoal, Lda.
Rua 1.º de Maio, 103
Lisboa, Portugal
Ventrata Partner ID: 3e81f309-9fb7-4c95-82ba-c6653de28285


