Peek Pro is a United States booking and operations platform for tour, activity, rental and attraction businesses, spanning online booking, point of sale, digital waivers, resource management, dynamic pricing, abandoned-cart recovery and guest messaging. Its operator base leans toward outdoor recreation, watersports, boat and kayak rentals, ziplines and aerial parks, helicopter tours and immersive experiences.
Connecting Peek Pro to Ventrata lets you resell products from operators that use Peek Pro as their booking system. Ventrata reads their live availability and prices from Peek Pro, and every booking you take is created directly in the operator's Peek Pro account.
To learn more about Peek Pro, visit peekpro.com.
📒 NOTE
Looking for Peek Pro to resell your products instead? See Peek Pro: Reseller Connection.
Primary website | |
Tags | Booking / Ticketing System |
Connection features | Availability Sync · Pricing Sync · Bookings Sync |
Developed by | Ventrata (using Peek Pro OCTO API) |
This operator connection (also called a backend) lets you resell products from operators that use Peek Pro as their primary booking system, with every booking created directly in Peek Pro. Features of this connection include:
Availability Sync – live availability comes from the operator's Peek Pro account.
Pricing Sync – prices come from Peek Pro, or you set prices in Ventrata.
Bookings Sync – bookings, updates and cancellations post from Ventrata to Peek Pro, and Peek Pro issues the tickets or vouchers.
Creating the Peek Pro Connection
🔐 Required Role Permissions: See Operators, Modify Operators, See Products, Modify Products
Before you begin:
You must have a commercial agreement with the operator for their rates and terms.
You must have the OCTO API Key for the operator. See the steps below.
You must recreate the operator's products in Ventrata. See how to create products. The connection syncs availability, pricing and bookings, but doesn't create products in Ventrata.
Step 1: Configure the Operator in Ventrata
Ask the operator for the OCTO API Key for your account.
In the Ventrata Dashboard, go to Products → Operators and open the operator. If they don't exist yet, create them as an operator first.
In the Backend Partner section, select Peek Pro and enter the OCTO API Key.
Press Update Operator.
📒 NOTE – Each OCTO API Key connects you to one operator. Set up each Peek Pro operator separately.
Step 2: Connect Each Product
Open the operator's product in Products → Products and edit it. Check that Operator is set to this operator.
Tick Backend Connected. Tick Backend Availability to use availability from Peek Pro, and Backend Pricing to use prices from Peek Pro.
Press Update Product.
📒 NOTE
Peek Pro sends both retail and net prices. With Backend Pricing ticked, Ventrata records the retail price as your selling price and the net price as your cost price, whatever cost percentage is set on the operator.
Mapping Products to Peek Pro
‼️ IMPORTANT
Mapping tells Ventrata which Peek Pro product, option and units to check availability for and book. If a backend-connected product isn't mapped correctly, its bookings fail. A red highlight across the product row shows an incorrectly mapped product.
In the Ventrata Dashboard, go to Products → Products and open the product.
Open the Mappings tab. It appears once the product is set to Backend Connected.
For each Ventrata option and unit, select the matching Peek Pro product, option and units from the dropdowns, which Ventrata loads from Peek Pro. Don't leave any field empty.
Press Save Changes.
📗 TIP
Make a test booking after mapping, and ask the operator to confirm it arrived in their Peek Pro account.
Managing the Peek Pro Connection
Update the mapping when the operator changes products, options or units in Peek Pro.
Replace the key on the operator if Peek Pro or the operator issues a new one.
Switch Backend Availability or Backend Pricing off on a product to use Ventrata's own availability or prices instead. Bookings still post to Peek Pro.
Connection Features Detailed
This section is for anyone who wants to know exactly how the Peek Pro connection works. Here the direction is the opposite of a reseller connection: Ventrata calls Peek Pro, using Peek Pro OCTO API. For each feature, it explains which calls Ventrata makes, when, and what that means for you.
In short: Ventrata asks Peek Pro for availability and prices whenever someone looks at a backend-connected product, and creates every booking in the operator's Peek Pro account. Peek Pro doesn't send changes back to Ventrata.
Timings are typical for Peek Pro and rounded, and they can change.
Product Mapping | ✅ |
You map each Ventrata product, option and unit to the operator's Peek Pro product in the Ventrata Dashboard. This works as follows:
What this means for you: if something is missing from the dropdown, the operator hasn't made it available to you in Peek Pro. Ask them to. |
Content Sync | ❌ |
Ventrata doesn't import product content from Peek Pro. Ventrata doesn't import product content from Peek Pro. You create and describe the products in Ventrata yourself. |
Availability Sync | ✅ |
With Backend Availability on, Ventrata checks the operator's live availability in Peek Pro. This works as follows:
Typically with Peek Pro:
What this means for you: customers book against the operator's live Peek Pro availability, so you can't oversell a slot the operator has already sold elsewhere. |
Pricing Sync | ✅ |
With Backend Pricing on, Ventrata takes prices from Peek Pro. This works as follows:
Peek Pro sends both retail and net prices. With Backend Pricing ticked, Ventrata records the retail price as your selling price and the net price as your cost price, whatever cost percentage is set on the operator. |
Promotions Sync | ❌ |
Promotions aren't sent to Peek Pro. Promotions aren't sent to Peek Pro. Your Ventrata promotions still apply to the price your customer pays in Ventrata. |
Bookings Sync | ✅ |
Bookings made in Ventrata for a backend-connected product are created in the operator's Peek Pro account. This works as follows:
‼️ IMPORTANT – Bookings sync one way, from Ventrata to Peek Pro. If the operator changes or cancels a booking in Peek Pro, Ventrata isn't notified. Ask the operator to tell you about any changes they make. |
Pickups/Dropoff Sync | ❌ |
Pickup and drop-off details aren't passed to Peek Pro. Pickup and drop-off details aren't passed to Peek Pro. Share them with the operator another way if a product needs them. |
Custom Questions Sync | ❌ |
Answers to your booking questions aren't passed to Peek Pro. Answers to your booking questions aren't passed to Peek Pro. Share them with the operator another way if they need them. |
Extras Sync | ❌ |
Extras and add-ons aren't booked in Peek Pro. Extras and add-ons aren't booked in Peek Pro. Only the main product, option and units are. |
Redemption Sync | ❌ |
Redemptions and other status changes in Peek Pro aren't sent back to Ventrata after a booking is confirmed. Redemptions and other status changes in Peek Pro aren't sent back to Ventrata after a booking is confirmed. |
Pass Walkup Scanning Sync | ❌ |
Pass walk-up scanning isn't available with Peek Pro. Pass walk-up scanning isn't available with Peek Pro. |
Gift Card Sync | ❌ |
Ventrata gift cards aren't passed to Peek Pro. Ventrata gift cards aren't passed to Peek Pro. Gift card payments stay in Ventrata. |
✅ supported · ❌ not supported
Good to know: limits and details of the Peek Pro connection
Good to know: limits and details of the Peek Pro connection
Live availability: availability comes from Peek Pro as people browse.
One-way bookings: changes the operator makes in Peek Pro don't reach Ventrata.
FAQs
I get an error when I save the operator's backend configuration.
I get an error when I save the operator's backend configuration.
The OCTO API Key or endpoint is most likely incorrect. Check them with your operator. If the issue persists, contact our Technical Support.
There's no Backend Connected box in the product settings.
There's no Backend Connected box in the product settings.
The operator set on the product most likely doesn't have a backend configured. Check the operator's Backend Partner settings and try again. If the issue persists, contact our Technical Support.
The product, option or unit I want to map isn't in the dropdown.
The product, option or unit I want to map isn't in the dropdown.
The dropdowns list what the operator has made available to you in Peek Pro. Ask the operator. If the issue persists, contact our Technical Support.
Bookings fail for a backend-connected product.
Bookings fail for a backend-connected product.
Check the product's mapping first: every option and unit must be mapped. Then check that the slot is still available in Peek Pro. If the issue persists, contact our Technical Support.
Useful Resources
📚 More about Ventrata connections
Partner Information
Peek Travel, Inc.
Ventrata Partner ID: c2a876be-d6ff-456c-9d2e-2875ba6a6371