💡 Be sure to review the Changelog to ensure that the events you are tracking are up to date.

How Tracking is Implemented

📒 NOTE

Ventrata Checkout using DataLayer implementation according to Google Documentation.

This article provides a comprehensive guide for setting up event tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4). You will learn how to configure and track various core and custom events, allowing you to capture meaningful interactions throughout the customer journey in the checkout process.

Ventrata's checkout system allows clients to track customer actions using a combination of Core Events and Custom Events. These events enable data collection and insights into customer behaviour, enabling clients to optimise the checkout process.

Core Events

Events that are always triggered regardless of the product or checkout configuration.

Event	Description
`view_item`	fired when the customer views an initial or subsequent items
`add_to_cart`	triggered when the customer adds a product to the cart
`view_cart`	sent when the customer views their cart, reviewing items before proceeding to checkout
`begin_checkout`	fired when the customer starts the checkout process
`create_or_update_order`	sent when the customer enters their payment information
`add_payment_info`	triggered when the customer enters their payment information
`purchase`	fired when the transaction is completed and payment is confirmed

Custom Events

Optional events that are fired based on specific configurations, product features, and customer interactions.

Event	Description
`view_gift_item`	fired when the customer selects Buy as a Gift Card option
`gift_added_to_cart`	triggered when a gift item is added to the cart
`select_unit`	fired when the customer selects a specific unit or category, such as `"Adult"`
`select_date`	sent when the customer selects a date for their booking
`select_time`	fired when the customer chooses a specific time slot for their booking
`notify_me`	triggered when the customer opts to be notified about availability for a sold-out product
`wait_list_confirmed`	sent when the customer confirms their place on a waitlist
`upgrade_ticket`	triggered when the customer upgrades their ticket
`cross-sell`	fired when the customer selects an additional product to purchase
`select_pickup`	triggered when the customer selects a pickup point for their booking
`edit_booking`	fired when the customer edits their booking
`remove_booking`	sent when the customer removes a booking from their cart

GTM Setup

Prerequisites:

A website where you have access to add GTM and GA4 tracking codes.
A Google Tag Manager account and container set up for your website.
A Google Analytics 4 property created in the Google Analytics admin console.

Install GTM

If you haven't installed GTM on your website, follow the instructions provided by Google.

Set up GA4 Configuration Tag

Create a new tag in GTM of type "Google Analytics: GA4 Configuration." Configure the tag with your GA4 Measurement ID.

Set up GA4 Event Tags

Create tags for each event you want to track (View Item, Custom Event, Add To Cart, View Cart, Begin Checkout, Add Payment Info, Purchase). For each tag, set the 'Event Name' and any additional 'Event Parameters' required.

Set up Triggers

Create triggers that will fire the respective tags based on user interactions or events on your website.

Each recommended event by Google has an example tag configuration as shown in this Purchase event example.

Glossary

📗 TIP

We recommended you also check this documentation from Google.

Global Parameters

Parameter	Description	Example
`event`	name of the event being tracked	`"purchase"`
`transaction_type`	default value `"ventrata"` is used to clearly indicate the source of the transaction	`"ventrata"`
`custom_timestamp`	timestamp when the event was triggered	`"2024-09-13T10:43:29.796Z"`

E-commerce Object Parameters

Parameter	Description	Example
`event`	name of the event being tracked	`"purchase"`
`label`	information associated with the event, especially with custom events	`"09:00:00"`
`coupons`	name of the promotion / coupon	`"10% discount for online booking (10% OFF)"`
`currency`	currency of the items associated with the event	`"EUR"`
`items`	detailed information about products / options	See Item Parameters Table below
`extras`	detailed information about extras	See Extra Parameters Table below
`value`	monetary value of the event - revenue (tax excluded)	`"199"`
`tax`	tax applied to the booking	`"18.08"`
`transaction_id`	unique identifier assigned to the transaction	`"3918ba5e-3da8-45ac-8fa1-23fb3949983d"`
`customer`	detailed information about the contact details filled in by the customer	See Customer Parameters Table below
`quantity`	quantity of the product selected	`"5"`
`checkout_mode`	mode of the checkout, which can be either `popup` or `embedded`	`"popup"`
`custom_timestamp`	timestamp when the event was triggered	`"2024-09-13T10:43:29.796Z"`
`preferred_locale`	language selected by the customer	`"en"`
`payment_type`	type of payment method used	`"cards"`

Item Parameters

Parameter	Description	Example
`item_id`	unit ID	`"unit_2b1e6f4e-c69b-40d1-bc2e-31872df4d535"`
`item_name`	product name in the default language	`"Mount Everest"`
`item_variant`	option name in the default language	`"Mount Everest - Ascent to Camp 3"`
`item_category`	unit name in the default language	`"Adult - Unskilled"`
`item_category2`	travel date	`"2023-12-12"`
`item_category3`	travel time	`"09:00:00"`
`item_category4`	tour group type in the default language	`“sunset”`
`product_id`	unique identifier assigned to the product	`69f07800-0b30-4824-b462-09a7f19529as`
`option_id`	unique identifier assigned to the product option	`69f07800-0b30-4824-b462-09a7f19529as`
`crossSell`	boolean value indicating whether cross-sell was enabled	`"FALSE"`
`price`	product price	`"70"`
`discount`	product discount	`"0"`
`quantity`	product quantity	`"2"`
`tax`	tax applied to the booking	`"1"`
`multidate`	boolean value indicating whether the product can be booked on multiple dates	`"false"`
`packages`	if the product is a package, an array of products will be listed here	See Packages Parameters Table below
`pickups`	if pickup is available to the customer, its details will be listed here	See Packages Parameters Table below

Extra Parameters

Parameter	Description	Example
`id`	extra ID	`"extra_330c1c32-cd9d-4c7c-b216-04857e514c68"`
`name`	extra name in the default language	`"Crampons and Ice-Axe"`
`price`	extra price	`"20"`
`quantity`	extra quantity	`"2"`

Customer Parameters

Parameter	Description	Example
`first_name`	name entered in the contact form	`"John"`
`last_name`	last name entered in the contact form	`"Doe"`
`email`	email entered in the contact form	`"[email protected]"`
`mobile`	phone number entered in the contact form	`"+420123456789"`
`country`	country picked from the list in the contact form	`"CZ"`
`postal_code`	postal code entered in the contact form	`"61200"`

Packages Parameters

Parameter	Description	Example
`item_name`	product name of an include within a package in the default language	`"Kathmandu"`
`item_variant`	option name of an included product within a package in the default language	`"Kathmandu"`
`item_category`	unit name of an included product within a package in the default language	`"Person"`
`item_category2`	travel date within a package	`"2024-08-17"`
`item_category3`	travel time within a package	`"00:00:00"`
`item_category4`	tour group type within a package in the default language	`“sunset”`

Questions Parameters

Parameter	Description	Example
`questions`	question asked of the customer in the default language	`"Feedback"`
`answer`	answer provided by the customer the question	`"Good"`

Pickups Parameters

Parameter	Description	Example
`label`	information associated with the event, especially with custom events in the default language	`"Hotel Bishram"`
`item_name`	pickup name in the default language	`"Mount Everest"`
`item_variant`	option name for the pickup in the default language	`"Mount Everest - Ascent to Camp 2"`

Test Checkout

📗 TIP

You can test the checkout with a fictional product and use Adyen test cards for card payments.

Event Tracking Implementation

View Item

Triggered when a customer views a product within the Ventrata checkout widget.
This event is fired as soon as the checkout window opens (either in pop-up or embedded mode)
- In embedded mode, this event fires every time the customer visits the page with the checkout embedded, which can result in multiple view_item events during a single session
- In pop-up mode, this event is fired when the customer actively clicks on the Book Now button or does an equivalent action to open the checkout

Event Body

Execute the following code to track the Tickets step:

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
 "event": "view_item",
 "ecommerce": {
     "currency": "EUR",
     "checkout_mode": "popup",
     "items": [
     {
     "item_id": "unit_38d8b24e-89a9-488c-9f51-6981dc56a581",
     "product_id": "69f07800-0b30-4824-b462-09a7f195295b",
     "item_name": "Chitwan National Park",
     "option_id": "DEFAULT",
     "item_variant": "Chitwan National Park",
     "item_category": "6 seater car",
     "price": 400,
     "tax": 0,
     "discount": 0,
     "quantity": 1,
     "extras": [],
     "crossSell": false
     }
     ],
     "extras": []
 },
 "custom_timestamp": "2024-09-13T10:42:23.616Z",
 "preferred_locale": "en",
 "gtm.uniqueEventId": 26
})

View_gift_item

Tracks when the customer buys a gift using the widget.

Event Body

Execute the following code when the customer clicks on the Buy as a gift card link:

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
  "event": "view_gift_item",
  "ecommerce": {
      "currency": "EUR",
      "checkout_mode": "popup",
      "items": [
      {
     "item_id": "unit_38d8b24e-89a9-488c-9f51-6981dc56a581",
     "product_id": "69f07800-0b30-4824-b462-09a7f195295b",
     "item_name": "Chitwan National Park",
     "option_id": "DEFAULT",
     "item_variant": "Chitwan National Park",
     "item_category": "6 seater car",
     "price": 400,
     "tax": 0,
     "discount": 0,
     "quantity": 1,
     "extras": [],
     "crossSell": false
     }
     ],
            "extras": []
     },
     "custom_timestamp": "2024-09-13T10:44:36.549Z",
     "preferred_locale": "en",
     "gtm.uniqueEventId": 31
})

Gift_added_to_cart

Triggered when a customer adds a gift item or gift card to their cart.

Event Body

Execute the following code when the customer clicks on the Continue button (after unit or amount selected) in the Gift step:

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
  "event": "gift_added_to_cart",
  "ecommerce": {
      "checkout_mode": "popup",
      "currency": "EUR",
      "items": [
      {
      "item_id": "d75fb204-9bbe-465f-95a2-21945553c95e",
      "item_name": "Gift card",
      "item_variant": "",
      "item_category": "",
      "price": 400,
      "gift_value": 400,
      "gift": true,
      "quantity": 1,
      "extras": [],
      "packages": []
      }
      ],
      "value": 400,
      "tax": 0
  },
  "custom_timestamp": "2024-09-13T10:45:49.204Z",
  "preferred_locale": "en",
  "gtm.uniqueEventId": 34
})

Select_unit

This event is triggered when the customer selects a unit (for example, a specific ticket type or package) during the checkout process.

Event Body

Execute the following code when the customer clicks on the plus (+) button in the Tickets step:

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
  "event": "select_unit",
  "label": "6 seater car",
  "checkout_mode": "popup",
  "crossSell": false,
  "custom_timestamp": "2024-09-13T10:43:29.796Z",
  "preferred_locale": "en",
  "gtm.uniqueEventId": 27
})

Select_date

Tracks when the customer selects a date for their booking.

Event Body

Execute the following code when the customer selects a date:

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
  "event": "select_date",
  "label": "2024-09-17",
  "product_id": "69f07800-0b30-4824-b462-09a7f195295b",
  "item_name": "Chitwan National Park",
  "option_id": "DEFAULT",
  "item_variant": "Chitwan National Park",
  "checkout_mode": "popup",
  "crossSell": false,
  "custom_timestamp": "2024-09-13T10:43:30.060Z",
  "preferred_locale": "en",
  "gtm.uniqueEventId": 28
})

Select_time

Tracks when the customer selects a time slot for their booking.

Event Body

Execute the following code when the customer selects a time slot:

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
  "event": "select_time",
  "label": "15:30:00",
  "product_id": "69f07800-0b30-4824-b462-09a7f195295b",
  "item_name": "Chitwan National Park",
  "option_id": "DEFAULT",
  "item_variant": "Chitwan National Park",
  "checkout_mode": "popup",
  "crossSell": false,
  "custom_timestamp": "2024-09-13T10:43:30.060Z",
  "preferred_locale": "en",
  "gtm.uniqueEventId": 29
})

Notify_me

This event can be used to measure the demand for certain dates or products, and helps avoid lost sales. This event tracks when the customer opts to be notified about product availability for a date or time that is currently unavailable.

Event Body

Execute the following code when the customer clicks the Notify me button:

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
  "event": "notify_me",
  "ecommerce": {
      "checkout_mode": "popup",
      "currency": "CZK",
      "items": [
      {
      "item_id": "unit_38d8b24e-89a9-488c-9f51-6981dc56a581",
      "item_name": "Kathmandu",
      "item_variant": "Kathmandu",
      "item_category": "Adult",
      "item_category2": "2024-09-30",
      "price": 0,
      "quantity": 1,
      "extras": []
      }
      ],
      "value": 0,
      "tax": 0
  },
  "gtm.uniqueEventId": 31
})

Wait_list_confirmed

Triggered when a customer confirms their spot on a waitlist for a sold-out product.

Event Body

Execute the following code when the customer click on the Continue button:

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
  "event": "wait_list_confirmed",
  "ecommerce": {
      "checkout_mode": "popup",
      "currency": "CZK",
      "items": [
      {
      "item_id": "unit_38d8b24e-89a9-488c-9f51-6981dc56a581",
      "item_name": "Kathmandu",
      "item_variant": "Kathmandu",
      "item_category": "Adult",
      "item_category2": "2024-09-30",
      "price": 0,
      "quantity": 1,
      "extras": []
      }
      ],
      "value": 0,
      "tax": 0
  },
  "customer": {
      "firstName": "Karel",
      "lastName": "Fisher",
      "emailAddress": "[email protected]"
  },
  "gtm.uniqueEventId": 36
})

Add_to_cart

Tracks when the customer clicks on the Continue button (after unit, date and time is selected) identifying the action that corresponds to adding an item to the cart in the Tickets step.

Event Body

Execute the following code when the customer clicks on the Continue button:

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
  "event": "add_to_cart",
  "ecommerce": {
      "checkout_mode": "popup",
      "currency": "EUR",
      "items": [
      {
      "item_id": "unit_38d8b24e-89a9-488c-9f51-6981dc56a581",
      "product_id": "69f07800-0b30-4824-b462-09a7f195295b",
      "item_name": "Chitwan National Park",
      "option_id": "DEFAULT",
      "item_variant": "Chitwan National Park",
      "item_category": "6 seater car",
      "item_category2": "2024-09-17",
      "item_category3": "15:30:00",
      "price": 400,
      "tax": 0,
      "discount": 0,
      "quantity": 1,
      "extras": []
      }
      ],
      "value": 400,
      "tax": 0
  },
  "custom_timestamp": "2024-09-13T10:52:26.206Z",
  "preferred_locale": "en",
  "gtm.uniqueEventId": 48
})

Upgrade_ticket

This event tracks when the customer decides to upgrade their product.

Event Body

Execute the following code when the customer clicks the Upgrade button in the Upgrade Your Experience step:

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
  "event": "upgrade_ticket",
  "label": "Kathmandu",
  "checkout_mode": "popup",
  "custom_timestamp": "2024-09-13T10:55:54.310Z",
  "preferred_locale": "en",
  "gtm.uniqueEventId": 49
})

📒 NOTE

In case of an upgrade, all subsequent item_name variables must contain the upgraded ticket information instead of the original one.

Cross-sell

Triggers when the customer selects additional products or services (cross-sell) during the booking process.

Event Body

Execute the following code when the customer clicks on the Book now button:

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
  "event": "cross-sell",
  "label": "Mount Everest - Breathing course",
  "checkout_mode": "popup",
  "custom_timestamp": "2024-09-13T10:59:54.062Z",
  "preferred_locale": "en",
  "gtm.uniqueEventId": 72
})

Select_question

This event is triggered when the customer answers any question(s) at the Questions step.

Event Body

Execute the following code when the customer answers a question(s) and clicks on the Continue button:

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
  "event": "select_question",
  "crossSell": false,
  "questions": [
        {
        "question": "Feedback",
        "answer": "Good"
        }
  ],
  "custom_timestamp": "2024-09-13T10:56:45.071Z",
  "preferred_locale": "en",
  "gtm.uniqueEventId": 58
})

Select_pickup

This event is triggered when the customer selects a pickup locations at the Select Pickup step.

Event Body

Execute the following code when the customer selects a pickup location for their booking and clicks on Continue button:

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
  "event": "select_pickup",
  "label": "Hotel Bishram",
  "pickups": [
       {
       "label": "Hotel Bishram",
       "item_name": "Mount Everest",
       "item_variant": "Mount Everest - Ascent to Camp 3"
       }
  ],
  "checkout_mode": "popup",
  "crossSell": false,
  "custom_timestamp": "2024-09-13T10:59:01.871Z",
  "preferred_locale": "en",
  "gtm.uniqueEventId": 70
})

View_cart

Identify the event on your website that corresponds to viewing the cart or basket.

Event Body

Execute the following code to track the Cart Summary section in the Checkout step:

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
  "event": "view_cart",
  "ecommerce": {
       "currency": "EUR",
       "checkout_mode": "popup",
       "items": [
       {
       "item_id": "unit_38d8b24e-89a9-488c-9f51-6981dc56a581",
       "product_id": "69f07800-0b30-4824-b462-09a7f195295b",
       "item_name": "Chitwan National Park",
       "option_id": "DEFAULT",
       "item_variant": "Chitwan National Park",
       "item_category": "6 seater car",
       "item_category2": "2024-09-13",
       "item_category3": "15:30:00",
       "price": 400,
       "tax": 0,
       "discount": 0,
       "quantity": 1
       }
       ],
       "value": 400,
       "tax": 0
  },
  "custom_timestamp": "2024-09-13T11:01:48.869Z",
  "preferred_locale": "en",
  "gtm.uniqueEventId": 85
})

📒 NOTE

Note that in the desktop version, both the view_cart event and the begin_checkout event must be fired from the Checkout page. In the mobile version, these two sections are on separate screens, so the view_cart and begin_checkout events are also triggered from different screens.

Begin_checkout

Identify the event on your website that corresponds to initiating the checkout process.

Event Body

Execute the following code to track the Checkout step:

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
  "event": "begin_checkout",
  "ecommerce": {
       "currency": "EUR",
       "checkout_mode": "popup",
       "items": [
       {
       "item_id": "unit_38d8b24e-89a9-488c-9f51-6981dc56a581",
       "product_id": "69f07800-0b30-4824-b462-09a7f195295b",
       "item_name": "Chitwan National Park",
       "option_id": "DEFAULT",
       "item_variant": "Chitwan National Park",
       "item_category": "6 seater car",
       "item_category2": "2024-09-18",
       "item_category3": "14:30:00",
       "price": 400,
       "tax": 0,
       "discount": 0,
       "quantity": 1
       }
       ],
       "value": 400,
       "tax": 0
  },
  "custom_timestamp": "2024-09-13T11:01:48.870Z",
  "preferred_locale": "en",
  "gtm.uniqueEventId": 86
})

📒 NOTE

Edit_booking

Triggered when the customer edits their booking.

Event Body

Execute the following code when the customer clicks on the Edit button:

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
  "event": "edit_booking",
  "label": "Mount Everest",
  "checkout_mode": "popup",
  "custom_timestamp": "2024-09-13T11:03:14.478Z",
  "preferred_locale": "en",
  "gtm.uniqueEventId": 105
})

Remove_booking

Triggered when the customer deletes their booking.

Event Body

Execute the following code when the customer clicks on the Remove button:

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
  "event": "remove_booking",
  "label": "Mount Everest",
  "checkout_mode": "popup",
  "custom_timestamp": "2024-09-13T11:05:18.045Z",
  "preferred_locale": "en",
  "gtm.uniqueEventId": 111
})

Create_or_update_order

Triggered when the customer filled in all essential contact details, ticked off all mandatory fields and continues to payment.

Event Body

Execute the following code when the customer clicks on the Pay Now button:

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
   "event": "create_or_update_order",
   "ecommerce": {
        "coupons": [],
        "currency": "EUR",
        "checkout_mode": "popup",
        "items": [
        {
        "item_id": "unit_2e1348c9-32c3-478a-9983-395bdd0267c8",
        "product_id": "d60965be-a76a-410f-8e88-2f839aeecfbd",
        "item_name": "Mount Everest - Breathing course",
        "option_id": "1e143307-1ef3-4d3a-8005-b9adb3e54d5b",
        "item_variant": "Camp 2",
        "item_category": "Adult",
        "item_category2": "2024-09-19",
        "item_category3": "00:00:00",
        "crossSell": false,
        "multidate": false,
        "price": 5,
        "tax": 0,
        "discount": 0,
        "quantity": 1,
        "extras": [],
        "packages": []
        }
        ],
        "quantity": 1,
        "extras": [],
        "value": 5,
        "tax": 
   },
   "custom_timestamp": "2024-09-13T11:05:48.573Z",
   "preferred_locale": "en",
   "gtm.uniqueEventId": 117
})

Add_payment_info

Determine the event on your website that corresponds to the customers adding their payment information during checkout.

Event Body

If it is not an external page, execute the following code when the user selects the payment method on the Payment page:

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
  "event": "add_payment_info",
  "payment_type": "Cards",
  "ecommerce": {
      "currency": "EUR",
      "checkout_mode": "popup",
      "items": [
      {
      "item_id": "unit_2e1348c9-32c3-478a-9983-395bdd0267c8",
      "product_id": "d60965be-a76a-410f-8e88-2f839aeecfbd",
      "item_name": "Mount Everest - Breathing course",
      "option_id": "1e143307-1ef3-4d3a-8005-b9adb3e54d5b",
      "item_variant": "Camp 2",
      "item_category": "Adult",
      "item_category2": "2024-09-19",
      "item_category3": "00:00:00",
      "price": 5,
      "tax": 0,
      "discount": 0,
      "quantity": 1
      }
      ],
      "value": 5,
      "tax": 0
  },
  "custom_timestamp": "2024-09-13T11:05:52.151Z",
  "preferred_locale": "en",
  "gtm.uniqueEventId": 118
})

Purchase

Identify the event on your website that corresponds to completing a purchase.

Event Body

Use the code below when the Thank you page is displayed to trace a successful purchase:

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.
dataLayer.push({
  "event": "purchase",
  "ecommerce": {
       "currency": "EUR",
       "checkout_mode": "popup",
       "items": [
       {
       "item_id": "unit_2e1348c9-32c3-478a-9983-395bdd0267c8",
       "product_id": "d60965be-a76a-410f-8e88-2f839aeecfbd",
       "item_name": "Mount Everest - Breathing course",
       "option_id": "1e143307-1ef3-4d3a-8005-b9adb3e54d5b",
       "item_variant": "Camp 2",
       "item_category": "Adult",
       "item_category2": "2024-09-19",
       "item_category3": "00:00:00",
       "price": 5,
       "tax": 0,
       "discount": 0,
       "quantity": 1
       }
       ],
       "value": 5,
       "tax": 0,
       "transaction_id": "89f95f70-76e1-4ad1-bb87-64ec957a52b2",
       "transaction_type": "ventrata"
  },
  "customer": {
        "first_name": "Karel",
        "last_name": "Fisher",
        "email": "[email protected]",
        "mobile": "+4201234567899",
        "country": "CZ"
  },
  "custom_timestamp": "2024-09-13T11:09:22.706Z",
  "preferred_locale": "en",
  "gtm.uniqueEventId": 119
})

📒 NOTE

The 'Transaction ID' is the precise unique identifier assigned to each order. On the Bookings > Orders page, press the Show Columns button and add 'ID' to your view. The 'Order ID' is the same as the 'Transaction ID' (Transaction ID = Order ID).

How do you Know if the Web Checkout is Sending Data

You can use a browser extension which is capable of checking the data layer, for example, Datalyer checker.

Publish and Test

After configuring all the tags, triggers, and parameters, save and publish your GTM container to make the changes live on your website.

Test the tracking implementation by performing the relevant actions on your website and verifying whether the events are being tracked in GA4.

Verify Data in GA4

Once the data is being sent to GA4, log in to your GA4 property and navigate to the reporting section.

Use Event reports to analyse and verify that the tracked events are being recorded correctly.

Regularly review and update your GTM container as needed to ensure accurate tracking and accommodate any changes in your website or event tracking requirements.

Changelog

Last update	Changelog
17.9.2024	2.0.2 - updated list of events and event bodies
18.12.2023	2.0.1 - added quantity under e-commerce
12.12.2023	2.0.0 - new items structure added + questions, pickups, extras
4.8.2023	1.0.4 - added to docs concrete json examples
20.7.2023	1.0.3 - added customer information into purchase event
29.6.2023	1.0.2 - price for an item is shown per unit (not a total)
28.6.2023	1.0.1 - added 1 count to quantity for view_item event
22.5.2023	1.0.0 - First Version