Holibob is a UK-based business-to-business experiences distribution platform supplying tours and attractions inventory to airlines, hotels, online travel agencies (OTAs), travel agencies, GDSs and destination organisations, with white-label storefronts and personalised recommendation tools. It works on revenue share rather than fees. It has offices in London, Edinburgh, New York, Sydney and Colombo, and reaches travelers through partners such as Sabre, Amadeus, Travelport, On The Beach and Secret Escapes, concentrating demand in post-booking and in-destination moments.
Connecting Holibob to Ventrata gives it access to your products and availability and to your bookings, changes and cancellations, so your experiences can be sold through its marketplace.
To learn more about Holibob, visit holibob.tech.
Primary website | |
Tags | Marketing & Advertising |
Developed by | Holibob (using Ventrata's OCTO API) |
Holibob is a service partner for Ventrata clients. Services they offer include:
Experiences distribution – distributes your tours and attractions to airlines, hotels, OTAs, travel agencies, GDSs and destination organisations.
White-label storefronts – embedded, bookable things-to-do marketplaces for its partners.
Personalised recommendations – recommendation tools that suggest your experiences to travelers.
Their app connection links your Ventrata account with Holibob so it can offer your experiences to the airlines, hotels, OTAs and travel agencies it supplies. Features of this connection include:
Reads your products and availability – for the products enabled on the connection.
Retrieves bookings – including updates and cancellations, for those products.
Sells through partners – such as airlines, hotels, OTAs and travel agencies on an embedded marketplace.
‼️ IMPORTANT
Holibob will process your guests' personal data. Review your privacy policy and terms before connecting.
Working with Holibob
Get in touch with Holibob through holibob.tech.
Agree the scope and pricing directly with them.
Give them access if needed. See below.
Creating the Holibob Connection
🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key
Before you begin:
You need an agreement with Holibob to use their services.
In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Holibob from the list of partners.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Holibob connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.
📗 TIP
If needed, you can also allow or disallow products or destinations on the connection level to limit what Holibob can access.
Sharing Access with Holibob
Securely share the OCTO API key shown on the connection you've created with your Holibob contact so they can complete the setup on their side.
Your Ventrata configuration is complete. You can revoke access at any time by deactivating the connection.
Sharing Dashboard access. If Holibob also needs the Dashboard, create a Ventrata user for them with a role that has only the permissions they need (see How to Set Up Roles), and remove it when you stop working with them.
Managing the Holibob Connection
Revoke access by deactivating the connection.
Allow or disallow products: limit which destinations, products and options Holibob can access. See how to allow or disallow products.
Rename the connection to tell several Holibob connections apart.
Connection Features Detailed
This section is for anyone who wants to know exactly how the Holibob connection works: what Holibob does with your Ventrata data, and which Ventrata OCTO API calls it makes.
Reads products and availability | ✅ |
Reads the products and availability enabled on the connection. Only products enabled on the connection are visible. You can limit this with allow and disallow settings.
This works as follows:
Typically with Holibob: it does this throughout the day.
What this means for you: The partner only sees the products you allow. |
Reads prices | ✅ |
Holibob gets your prices with availability when it asks for them. This works as follows:
|
Reads bookings | ✅ / ❌ |
Retrieves bookings, updates and cancellations for those products. Holibob doesn't always use this. Covers new bookings, changes and cancellations.
What this means for you: The partner can see what is booked for the work it does for you. |
Creates and changes bookings | ✅ |
Holibob creates or changes bookings in Ventrata. This works as follows:
|
✅ supported · ✅ / ❌ limited
FAQs
Holibob can't see some of my products.
Holibob can't see some of my products.
Check which destinations, products and options are allowed on the connection, and confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.
📚 More about Ventrata connections
Partner Information
Holibob Limited
C/O Johnston Carmichael, 7-11 Melville Street, Edinburgh, EH3 7PE, Scotland, United Kingdom
Ventrata Partner ID: 8a2fbe9d-f792-4459-bc2d-f1edc66b6eca