Destination Italia is an Italian travel group listed on Euronext Growth Milan, selling high-end tailor-made Italian itineraries, hotels and experiences to travel agencies, tour operators and travelers direct across more than 130 source markets, with production value of 69.2 million euros in 2025. Its brands include Charming Italy, Portale Sardegna, SONO Travel Club and Hubcore.AI. For operators, it brings long-lead international trade demand, agencies and tour operators building premium Italian programs, plus direct travelers booking art, nature and design experiences as part of a packaged stay. Destination Italia uses Globick as their connectivity provider.
Connecting Destination Italia to Ventrata syncs your availability and prices and delivers bookings, changes and cancellations with tickets issued automatically. Destination Italia runs on Globick, and receives your products through its certified integration with Ventrata's OCTO API.
To learn more about partnering with Destination Italia, visit destinationitaliagroup.com.
📒 NOTE
Destination Italia connects to Ventrata through Globick, a channel manager that runs the integration on its behalf. As it isn't a direct connection, some functionality or content may be limited for reasons outside Ventrata's control.
Primary website | |
Tags | B2B Marketplace · Receptive & Inbound Operator |
Destination markets | 🇮🇹 Italy |
Source markets | 🌎 Global |
Specialties | Premium tailor-made Italian programs for the travel trade |
Connection features | Availability Sync · Pricing Sync · Bookings Sync |
Ventrata Booked GMV (last 12 months) | US$10k+ |
Developed by | Globick (using Ventrata's OCTO API) |
This reseller connection lets you sell your products through Destination Italia without managing availability, pricing and bookings by hand. Features of this connection include:
Availability Sync – Destination Italia checks your live availability in Ventrata.
Pricing Sync – Destination Italia gets your prices from your reseller pricing in Ventrata.
Bookings Sync – bookings, updates and cancellations from Destination Italia are created in Ventrata instantly, and customers get Ventrata tickets.
Creating the Destination Italia Connection
🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key
Before you begin:
You must have a commercial agreement with Destination Italia for them to sell your products. To inquire about partnering with them, contact them via destinationitaliagroup.com.
You must have Destination Italia created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.
In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Destination Italia (powered by Globick) from the list of partners.
Select Destination Italia Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Destination Italia connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.
📗 TIP
If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.
Mapping Products to Destination Italia
Securely share the OCTO API key shown on the connection you've created with your Destination Italia contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the Destination Italia team to complete this.
Your Ventrata configuration is complete. You do not need to take any further steps.
📗 TIP
Destination Italia can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.
Managing the Destination Italia Connection
Allow or disallow products: limit which destinations, products and options Destination Italia can access. See how to allow or disallow products.
Rename the connection to tell several Destination Italia connections apart.
Connection Features Detailed
This section is for anyone who wants to know exactly how the Destination Italia connection works: which Ventrata OCTO API calls Destination Italia makes (through Globick's certified integration), when it makes them, and what that means for you. Each call links to Ventrata's API documentation.
In short: Destination Italia pulls everything it needs from Ventrata. It reads your products, checks your availability and prices, and sends bookings and cancellations. Ventrata doesn't push changes to Destination Italia, so anything you change in Ventrata reaches Destination Italia the next time it checks.
Timings are typical for Destination Italia and rounded, and they can change if Destination Italia changes how it syncs.
Product Mapping | ❌ |
You can't map products from Ventrata. Destination Italia maps them on its side, through your account manager or Destination Italia's portal. This works as follows:
Typically with Destination Italia:
What this means for you: Destination Italia can only sell what it has mapped. When you add a product, option or unit in Ventrata, Destination Italia may see it on its next refresh, but it won't sell it until it's mapped. So tell your Destination Italia account manager whenever you add one. |
Content Sync | ✅ / ❌ |
Destination Italia can read your product content, such as descriptions and images, from Ventrata. This works as follows:
Typically with Destination Italia:
|
Availability Sync | ✅ |
Destination Italia checks your live availability in Ventrata. Ventrata doesn't push availability changes to Destination Italia. This works as follows:
Typically with Destination Italia:
What this means for you: when you close a date, change capacity or sell out in Ventrata, Destination Italia shows it after its next check. For dates it checks regularly, that's within about 7 hours. Dates further ahead are usually checked less often. |
Pricing Sync | ✅ |
Your prices come back with every availability check, once Destination Italia asks for them with the octo/pricing capability. This works as follows:
Typically with Destination Italia:
‼️ IMPORTANT – Ask for pricing to be enabled. When you ask Destination Italia to map your products, ask them to enable pricing ( 📗 TIP – If prices on Destination Italia look wrong, check the Destination Italia reseller's pricing in Ventrata first: that's what Destination Italia reads. |
Promotions Sync | ❌ |
Your Ventrata promotions don't apply on Destination Italia. Prices on Destination Italia don't include promotions you create in Ventrata. Set up any promotions with Destination Italia directly. |
Bookings Sync | ✅ |
Bookings and cancellations made on Destination Italia are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows:
Typically with Destination Italia:
‼️ IMPORTANT – Bookings sync one way, from Destination Italia to Ventrata. If you cancel, change or rebook a booking from Destination Italia in Ventrata, for example in the Dashboard, Destination Italia isn't notified. Contact Destination Italia so the booking is cancelled or changed on their side too, or ask the customer to cancel through Destination Italia. |
Pickups/Dropoff Sync | ❌ |
Destination Italia doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with Destination Italia how it collects pickup details, or arrange them with the customer. |
Custom Questions Sync | ❌ |
Destination Italia doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with Destination Italia how it collects that information. |
Extras Sync | ❌ |
Extras and add-ons can't be booked through Destination Italia. Customers can only book your main products and options on Destination Italia. Sell extras separately, for example on arrival. |
Redemption Sync | ❌ |
Redemptions aren't reported to Destination Italia. Ventrata doesn't notify Destination Italia when a ticket is scanned or redeemed. Destination Italia only sees a redemption if it reads the booking back from Ventrata. |
Pass Walkup Scanning Sync | ❌ |
Destination Italia pass holders can't be scanned at your entrance without a booking. Customers from Destination Italia need a booking made through Destination Italia before they visit. |
Gift Card Sync | ❌ |
Ventrata gift cards can't be sold or redeemed through Destination Italia. Gift cards bought in Ventrata can't be used on Destination Italia, and Destination Italia can't sell Ventrata gift cards. |
✅ supported · ✅ / ❌ limited · ❌ not supported
Good to know: limits and details of the Destination Italia connection
Good to know: limits and details of the Destination Italia connection
Delays: availability and prices reach Destination Italia only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: Destination Italia can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What Destination Italia can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: Destination Italia issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: Destination Italia can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.
FAQs
No products are displayed on the connection page.
No products are displayed on the connection page.
Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.
My Ventrata products use Booking Size fares, and pricing isn't working correctly on Destination Italia.
My Ventrata products use Booking Size fares, and pricing isn't working correctly on Destination Italia.
After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.
📚 More about Ventrata connections
Partner Information
Destination Italia S.p.A.
Viale Andrea Doria 44, 20124 Milano
Italy
Ventrata Partner ID: 1d171657-ab7d-438b-a872-097098788abb
Globick
Calle Numancia, 73, 5C, 08029 Barcelona
Spain
Ventrata Partner ID: 0ed2e173-4b56-4ab7-9050-2b8cbe55cab9



