Attractions4Us is a curated online marketplace for tours, cruises and attraction tickets, carrying around 570 hand-picked experiences across 14 destinations. For operators, it brings travelers to major US cities, with New York City, Miami, Orlando and Key West carrying the deepest inventory and Tel Aviv the outlier, booking sightseeing and harbor cruises, bus and walking tours, day trips, museum admissions and show tickets online or through staffed phone and email reservations.

Connecting Attractions4Us to Ventrata syncs your availability and prices and delivers bookings, changes and cancellations with tickets issued automatically.

To learn more about partnering with Attractions4Us, visit attractions4us.com.

Primary website	attractions4us.com
Tags	OTA · Tours & Activities OTA
Destination markets	🌎 Global
Source markets	🌎 Global
Specialties	Curated sightseeing, cruises and shows with phone reservations
Connection features	Availability Sync · Pricing Sync · Bookings Sync
Developed by	Attractions4Us (using Ventrata's OCTO API)

This reseller connection lets you sell your products through Attractions4Us without managing availability, pricing and bookings by hand. Features of this connection include:

Availability Sync – Attractions4Us checks your live availability in Ventrata.
Pricing Sync – Attractions4Us gets your prices from your reseller pricing in Ventrata.
Bookings Sync – bookings, updates and cancellations from Attractions4Us are created in Ventrata instantly, and customers get Ventrata tickets.

Creating the Attractions4Us Connection

🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key

Before you begin:

You must have a commercial agreement with Attractions4Us for them to sell your products. To inquire about partnering with them, contact them via attractions4us.com.
You must have Attractions4Us created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.

In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Attractions4Us from the list of partners.
Select Attractions4Us Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Attractions4Us connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.

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If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.

Mapping Products to Attractions4Us

Securely share the OCTO API key shown on the connection you've created with your Attractions4Us contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the Attractions4Us team to complete this.

Your Ventrata configuration is complete. You do not need to take any further steps.

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Attractions4Us can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.

Managing the Attractions4Us Connection

Allow or disallow products: limit which destinations, products and options Attractions4Us can access. See how to allow or disallow products.
Rename the connection to tell several Attractions4Us connections apart.

Connection Features Detailed

This section is for anyone who wants to know exactly how the Attractions4Us connection works: which Ventrata OCTO API calls Attractions4Us makes, when it makes them, and what that means for you. Each call links to Ventrata's API documentation.

In short: Attractions4Us pulls everything it needs from Ventrata. It reads your products, checks your availability and prices, and sends bookings and cancellations. Ventrata doesn't push changes to Attractions4Us, so anything you change in Ventrata reaches Attractions4Us the next time it checks.

Product Mapping	❌	You can't map products from Ventrata. Attractions4Us maps them on its side, through your account manager or Attractions4Us's portal. This works as follows: Get Products (`GET /products`) – when Attractions4Us sets up your connection, and whenever it refreshes its listings, it reads every product enabled on the connection, with its options and units (ticket types such as Adult or Child). Get Product (`GET /products/{productId}`) – Attractions4Us re-reads a single product to pick up changes to its options, units, booking cutoffs and settings. Mapping on Attractions4Us's side – Attractions4Us links each Ventrata option and unit to its own listing and ticket types. Your Attractions4Us account manager does this for you, or you do it in Attractions4Us's own portal if Attractions4Us offers one. You only share the connection's API key. What this means for you: Attractions4Us can only sell what it has mapped. When you add a product, option or unit in Ventrata, Attractions4Us may see it on its next refresh, but it won't sell it until it's mapped. So tell your Attractions4Us account manager whenever you add one.
Content Sync	❌	Attractions4Us doesn't read your product content from Ventrata. Attractions4Us uses the descriptions, images and other content set up on its own side, so update your content with Attractions4Us directly.
Availability Sync	✅	Attractions4Us checks your live availability in Ventrata. Ventrata doesn't push availability changes to Attractions4Us. This works as follows: Availability Check (`POST /availability`) – Attractions4Us sends a product, an option and a date or date range. Ventrata answers with each bookable day or time slot, its status (`AVAILABLE`, `LIMITED`, `SOLD_OUT`, `CLOSED` or `FREESALE`), the remaining vacancies, the booking cutoff and an `availabilityId`, which Attractions4Us needs to book that slot. Availability Calendar (`POST /availability/calendar`) – returns one summary per day instead of every time slot, typically to show which dates are open in a date picker. Check at booking – when a customer books, Ventrata checks capacity again before it creates the booking, so Attractions4Us can't overbook a slot that has just sold out, even if its stored availability is slightly out of date. What this means for you: when you close a date, change capacity or sell out in Ventrata, Attractions4Us shows it only after its next check, so there can be a short delay. Ventrata's check at booking still prevents overbooking.
Pricing Sync	✅	Your prices come back with every availability check, once Attractions4Us asks for them with the octo/pricing capability. This works as follows: `octo/pricing` capability – Attractions4Us asks for prices by adding `octo/pricing` to the `Octo-Capabilities` header of its requests. Without it, Ventrata sends availability with no prices at all. Availability Check (`POST /availability`) – with pricing on, each day or time slot comes back with your price per unit (ticket type): the retail price the customer pays and the net price you invoice Attractions4Us, both from the reseller's pricing in Ventrata (retail and wholesale/commission). Group prices – when Attractions4Us also sends how many people of each unit type are booking, Ventrata prices that exact group. This matters for Booking Size fares and other group pricing. Booking Reservation (`POST /bookings`) and Booking Confirmation (`POST /bookings/{uuid}/confirm`) – the booking comes back with its final retail and net price, so the booking in Ventrata always records the price it was sold at. ‼️ IMPORTANT – Ask for pricing to be enabled. When you ask Attractions4Us to map your products, ask them to enable pricing (`octo/pricing`) as well, or switch it on yourself if you map in Attractions4Us's portal. Otherwise it may be off, and Attractions4Us won't receive your Ventrata prices.
Promotions Sync	❌	Your Ventrata promotions don't apply on Attractions4Us. Prices on Attractions4Us don't include promotions you create in Ventrata. Set up any promotions with Attractions4Us directly.
Bookings Sync	✅	Bookings and cancellations made on Attractions4Us are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows: Hold: Booking Reservation (`POST /bookings`) – when a customer starts checkout on Attractions4Us, Attractions4Us sends the product, option, chosen slot (`availabilityId`) and one unit item per person. Ventrata checks capacity again and creates an `ON_HOLD` booking, which holds the places while the customer pays. If there's no longer room, Ventrata rejects the hold. Confirm: Booking Confirmation (`POST /bookings/{uuid}/confirm`) – once payment goes through, Attractions4Us confirms the hold. The booking becomes `CONFIRMED` in Ventrata, and Ventrata sends back your booking reference and the tickets (one per person) or a voucher (one per booking), depending on how your product is set up, each with a QR code and a PDF link. Attractions4Us gives these to the customer, who shows them at your entrance like any Ventrata ticket. Expire: if the customer doesn't finish paying, Attractions4Us never confirms, and the hold expires on its own and frees the places. Cancel: Booking Cancellation (`POST /bookings/{uuid}/cancel`) – when a customer cancels on Attractions4Us, Attractions4Us cancels the booking in Ventrata. Ventrata accepts this only if the booking can still be cancelled and the option's cancellation cutoff hasn't passed. Otherwise it rejects the request, and Attractions4Us has to contact you. Change: Booking Update (`PATCH /bookings/{uuid}`) – lets Attractions4Us change a booking in place, for example a new date, time or number of people. Some resellers cancel and rebook instead. ‼️ IMPORTANT – Bookings sync one way, from Attractions4Us to Ventrata. If you cancel, change or rebook a booking from Attractions4Us in Ventrata, for example in the Dashboard, Attractions4Us isn't notified. Contact Attractions4Us so the booking is cancelled or changed on their side too, or ask the customer to cancel through Attractions4Us.
Pickups/Dropoff Sync	❌	Attractions4Us doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with Attractions4Us how it collects pickup details, or arrange them with the customer.
Custom Questions Sync	❌	Attractions4Us doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with Attractions4Us how it collects that information.
Extras Sync	❌	Extras and add-ons can't be booked through Attractions4Us. Customers can only book your main products and options on Attractions4Us. Sell extras separately, for example on arrival.
Redemption Sync	❌	Redemptions aren't reported to Attractions4Us. Ventrata doesn't notify Attractions4Us when a ticket is scanned or redeemed. Attractions4Us only sees a redemption if it reads the booking back from Ventrata.
Pass Walkup Scanning Sync	❌	Attractions4Us pass holders can't be scanned at your entrance without a booking. Customers from Attractions4Us need a booking made through Attractions4Us before they visit.
Gift Card Sync	❌	Ventrata gift cards can't be sold or redeemed through Attractions4Us. Gift cards bought in Ventrata can't be used on Attractions4Us, and Attractions4Us can't sell Ventrata gift cards.

✅ supported · ❌ not supported

Good to know: limits and details of the Attractions4Us connection

Delays: availability and prices reach Attractions4Us only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: Attractions4Us can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What Attractions4Us can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: Attractions4Us issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: Attractions4Us can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.

FAQs

No products are displayed on the connection page.

Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.

My Ventrata products use Booking Size fares, and pricing isn't working correctly on Attractions4Us.

After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.

📚 More about Ventrata connections

Partner Information

Attractions4Us

attractions4us.com

Ventrata Partner ID: 11b1cc4b-c175-4cc5-ac86-023b81d7086c

Attractions4Us: Reseller Connection