CityWalkers is an Italian walking tour operator and reseller running tip-based free walking tours plus scheduled group and private departures in Milan, Florence, Rome, Venice, Verona, Naples, Pompeii and Assisi, with London outside Italy. For operators, it brings travelers already walking a city with its guides, converting free-tour participants into paid bookings for museum entries such as the Uffizi, Accademia and Vatican, cooking classes, wine tastings and archaeologist-led site visits.
Connecting CityWalkers to Ventrata will sync your availability and prices and deliver bookings, changes and cancellations with tickets issued automatically.
To learn more about partnering with CityWalkers, visit www.citywalkers.eu.
Primary website | |
Tags | Operator Reselling Others |
Destination markets | 🌎 Global |
Source markets | 🌎 Global |
Specialties | Free walking tour guests upgrading to paid museum entries |
Connection features | Availability Sync · Pricing Sync · Bookings Sync |
Ventrata Booked GMV (last 12 months) | US$100k+ |
Developed by | CityWalkers (using Ventrata's OCTO API) |
This reseller connection lets you sell your products through CityWalkers without managing availability, pricing and bookings by hand. Features of this connection include:
Availability Sync – CityWalkers checks your live availability in Ventrata.
Pricing Sync – CityWalkers gets your prices from your reseller pricing in Ventrata.
Bookings Sync – bookings, updates and cancellations from CityWalkers are created in Ventrata instantly, and customers get Ventrata tickets.
Creating the CityWalkers Connection
🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key
Before you begin:
You must have a commercial agreement with CityWalkers for them to sell your products. To inquire about partnering with them, contact them via www.citywalkers.eu.
You must have CityWalkers created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.
In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select CityWalkers from the list of partners.
Select CityWalkers Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple CityWalkers connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.
📗 TIP
If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.
Mapping Products to CityWalkers
Securely share the OCTO API key shown on the connection you've created with your CityWalkers contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the CityWalkers team to complete this.
Your Ventrata configuration is complete. You do not need to take any further steps.
📗 TIP
CityWalkers can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.
Managing the CityWalkers Connection
Allow or disallow products: limit which destinations, products and options CityWalkers can access. See how to allow or disallow products.
Rename the connection to tell several CityWalkers connections apart.
Connection Features Detailed
This section is for anyone who wants to know exactly how the CityWalkers connection works: which Ventrata OCTO API calls CityWalkers makes, when it makes them, and what that means for you. Each call links to Ventrata's API documentation.
In short: CityWalkers pulls everything it needs from Ventrata. It reads your products, checks your availability and prices, and sends bookings and cancellations. Ventrata doesn't push changes to CityWalkers, so anything you change in Ventrata reaches CityWalkers the next time it checks.
Timings are typical for CityWalkers and rounded, and they can change if CityWalkers changes how it syncs.
Product Mapping | ❌ |
You can't map products from Ventrata. CityWalkers maps them on its side, through your account manager or CityWalkers's portal. This works as follows:
Typically with CityWalkers:
What this means for you: CityWalkers can only sell what it has mapped. When you add a product, option or unit in Ventrata, CityWalkers may see it on its next refresh, but it won't sell it until it's mapped. So tell your CityWalkers account manager whenever you add one. |
Content Sync | ❌ |
CityWalkers doesn't read your product content from Ventrata. CityWalkers uses the descriptions, images and other content set up on its own side, so update your content with CityWalkers directly. |
Availability Sync | ✅ |
CityWalkers checks your live availability in Ventrata. Ventrata doesn't push availability changes to CityWalkers. This works as follows:
Typically with CityWalkers:
What this means for you: when you close a date, change capacity or sell out in Ventrata, CityWalkers shows it after its next check. For dates it checks regularly, that's within a few minutes. Dates further ahead are usually checked less often. |
Pricing Sync | ✅ |
Your prices come back with every availability check, once CityWalkers asks for them with the octo/pricing capability. This works as follows:
Typically with CityWalkers:
‼️ IMPORTANT – Ask for pricing to be enabled. When you ask CityWalkers to map your products, ask them to enable pricing ( 📗 TIP – If prices on CityWalkers look wrong, check the CityWalkers reseller's pricing in Ventrata first: that's what CityWalkers reads. |
Promotions Sync | ❌ |
Your Ventrata promotions don't apply on CityWalkers. Prices on CityWalkers don't include promotions you create in Ventrata. Set up any promotions with CityWalkers directly. |
Bookings Sync | ✅ |
Bookings and cancellations made on CityWalkers are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows:
Typically with CityWalkers:
‼️ IMPORTANT – Bookings sync one way, from CityWalkers to Ventrata. If you cancel, change or rebook a booking from CityWalkers in Ventrata, for example in the Dashboard, CityWalkers isn't notified. Contact CityWalkers so the booking is cancelled or changed on their side too, or ask the customer to cancel through CityWalkers. |
Pickups/Dropoff Sync | ❌ |
CityWalkers doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with CityWalkers how it collects pickup details, or arrange them with the customer. |
Custom Questions Sync | ❌ |
CityWalkers doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with CityWalkers how it collects that information. |
Extras Sync | ❌ |
Extras and add-ons can't be booked through CityWalkers. Customers can only book your main products and options on CityWalkers. Sell extras separately, for example on arrival. |
Redemption Sync | ❌ |
Redemptions aren't reported to CityWalkers. Ventrata doesn't notify CityWalkers when a ticket is scanned or redeemed. CityWalkers only sees a redemption if it reads the booking back from Ventrata. |
Pass Walkup Scanning Sync | ❌ |
CityWalkers pass holders can't be scanned at your entrance without a booking. Customers from CityWalkers need a booking made through CityWalkers before they visit. |
Gift Card Sync | ❌ |
Ventrata gift cards can't be sold or redeemed through CityWalkers. Gift cards bought in Ventrata can't be used on CityWalkers, and CityWalkers can't sell Ventrata gift cards. |
✅ supported · ❌ not supported
Good to know: limits and details of the CityWalkers connection
Good to know: limits and details of the CityWalkers connection
Delays: availability and prices reach CityWalkers only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: CityWalkers can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What CityWalkers can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: CityWalkers issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: CityWalkers can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.
FAQs
No products are displayed on the connection page.
No products are displayed on the connection page.
Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.
My Ventrata products use Booking Size fares, and pricing isn't working correctly on CityWalkers.
My Ventrata products use Booking Size fares, and pricing isn't working correctly on CityWalkers.
After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.
📚 More about Ventrata connections
Partner Information
CityWalkers Ltd
7 Bell Yard
London, England, WC2A 2JR, United Kingdom
Ventrata Partner ID: 89199f1c-188a-4b3a-afc7-1ea2972b6346


