Open Loyalty is a Central European loyalty engine, part of OEX SA, that enterprise brands use to run gamified programs built on points, tiers, badges, challenges and referrals, rather than flat discount schemes. It connects through a REST API to a brand's commerce, CRM and point-of-sale systems. Customers span retail, ecommerce, food service, finance and sport, including Heineken, Aldo, Intersport and Club Brugge.
Connecting Open Loyalty to Ventrata sends it your bookings, changes and cancellations as loyalty events, so visits and purchases earn points and tier progression without anyone re-keying anything.
To learn more about Open Loyalty, visit openloyalty.io.
Primary website | |
Tags | Marketing & Advertising |
Developed by | Open Loyalty (using Ventrata's OCTO API) |
This app connection links your Ventrata account with Open Loyalty so guests earn points, tiers and rewards on their ticket purchases. Features of this connection include:
Reads your products and availability – for products enabled on the connection.
Reads your bookings – including updates and cancellations.
Awards loyalty – points, tiers and rewards earned on ticket purchases.
‼️ IMPORTANT
Open Loyalty will process your guests' personal data. Review your privacy policy and terms before connecting.
Creating the Open Loyalty Connection
🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key
Before you begin:
You must have an agreement with Open Loyalty to use their services.
Open Loyalty must be created as a Reseller in Ventrata before you create the connection.
In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Open Loyalty from the list of partners.
Select Open Loyalty from the list of your resellers. The connection inherits the reseller's configuration, such as allowed destinations and products.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Open Loyalty connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.
📗 TIP
If needed, you can also allow or disallow products or destinations on the connection level to limit what Open Loyalty can access.
Sharing Access with Open Loyalty
Securely share the OCTO API key shown on the connection you've created with your Open Loyalty contact so they can complete the setup on their side.
Your Ventrata configuration is complete. You can revoke access at any time by deactivating the connection.
Managing the Open Loyalty Connection
Revoke access by deactivating the connection.
Allow or disallow products: limit which destinations, products and options Open Loyalty can access. See how to allow or disallow products.
Rename the connection to tell several Open Loyalty connections apart.
Connection Features Detailed
This section is for anyone who wants to know exactly how the Open Loyalty connection works: what Open Loyalty does with your Ventrata data, and which Ventrata OCTO API calls it makes.
Reads products and availability | ✅ |
Gets products and availability for products enabled on the connection. Open Loyalty reads products and availability for the products enabled on the connection. |
Reads bookings | ✅ |
Gets bookings, updates and cancellations. Open Loyalty retrieves bookings, updates and cancellations for those products as loyalty events.
What this means for you: Points, tiers and rewards follow ticket purchases. |
✅ supported
FAQs
Open Loyalty cannot see some of my products.
Open Loyalty cannot see some of my products.
Check which destinations, products and options are allowed on the connection and its reseller, and confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact Ventrata Technical Support.
📚 More about Ventrata connections
Partner Information
Open Loyalty sp. z o.o.
Legnicka 16, 53-673 Wroclaw, Poland
Ventrata Partner ID: 07a0c214-3355-4dcd-9c5d-85be1a2e87a1