Frekuent is a Barcelona-based self-service ticketing company, formerly Orain, selling through unattended points such as kiosks at bus stops, devices on board vehicles and terminals at transport hubs, with more than 10,000 installed systems and over 2.5 million users in vending, fuel and unattended retail. For operators, it brings walk-up, in-destination demand captured at the point of interest instead of through search or advance planning.
Connecting Frekuent to Ventrata will push your product content, sync your availability and prices and deliver bookings, changes and cancellations with tickets issued automatically.
To learn more about partnering with Frekuent, visit frekuent.com.
Primary website | |
Tags | Reseller System · Offline & Retail Channel |
Destination markets | 🇪🇸 Spain |
Source markets | 🌎 Global |
Specialties | Unattended kiosk and on-board self-service ticket sales |
Connection features | Availability Sync · Pricing Sync · Bookings Sync · Content Sync |
Developed by | Frekuent (using Ventrata's OCTO API) |
This reseller connection lets you sell your products through Frekuent without managing availability, pricing and bookings by hand. Features of this connection include:
Availability Sync – Frekuent checks your live availability in Ventrata.
Pricing Sync – Frekuent gets your prices from your reseller pricing in Ventrata.
Bookings Sync – bookings, updates and cancellations from Frekuent are created in Ventrata instantly, and customers get Ventrata tickets.
Content Sync – Frekuent uses your product content from Ventrata.
Creating the Frekuent Connection
🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key
Before you begin:
You must have a commercial agreement with Frekuent for them to sell your products. To inquire about partnering with them, contact them via frekuent.com. To start one, contact Javier Gumà, Partnership Manager at Frekuent ([email protected]).
You must have Frekuent created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.
In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Frekuent from the list of partners.
Select Frekuent Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Frekuent connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.
📗 TIP
If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.
Mapping Products to Frekuent
Securely share the OCTO API key shown on the connection you've created with your Frekuent contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the Frekuent team to complete this.
Your Ventrata configuration is complete. You do not need to take any further steps.
📗 TIP
Frekuent can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.
Managing the Frekuent Connection
Allow or disallow products: limit which destinations, products and options Frekuent can access. See how to allow or disallow products.
Rename the connection to tell several Frekuent connections apart.
Connection Features Detailed
This section is for anyone who wants to know exactly how the Frekuent connection works: which Ventrata OCTO API calls Frekuent makes, when it makes them, and what that means for you. Each call links to Ventrata's API documentation.
In short: Frekuent pulls everything it needs from Ventrata. It reads your products, checks your availability and prices, and sends bookings and cancellations. Ventrata doesn't push changes to Frekuent, so anything you change in Ventrata reaches Frekuent the next time it checks.
Timings are typical for Frekuent and rounded, and they can change if Frekuent changes how it syncs.
Product Mapping | ❌ |
You can't map products from Ventrata. Frekuent maps them on its side, through your account manager or Frekuent's portal. This works as follows:
Typically with Frekuent:
What this means for you: Frekuent can only sell what it has mapped. When you add a product, option or unit in Ventrata, Frekuent may see it on its next refresh, but it won't sell it until it's mapped. So tell your Frekuent account manager whenever you add one. |
Content Sync | ✅ |
Frekuent can read your product content, such as descriptions and images, from Ventrata. This works as follows:
Typically with Frekuent:
|
Availability Sync | ✅ |
Frekuent checks your live availability in Ventrata. Ventrata doesn't push availability changes to Frekuent. This works as follows:
Typically with Frekuent:
What this means for you: when you close a date, change capacity or sell out in Ventrata, Frekuent shows it after its next check. For dates it checks regularly, that's within about 6 hours. Dates further ahead are usually checked less often. |
Pricing Sync | ✅ |
Your prices come back with every availability check, once Frekuent asks for them with the octo/pricing capability. This works as follows:
Typically with Frekuent:
‼️ IMPORTANT – Ask for pricing to be enabled. When you ask Frekuent to map your products, ask them to enable pricing ( 📗 TIP – If prices on Frekuent look wrong, check the Frekuent reseller's pricing in Ventrata first: that's what Frekuent reads. |
Promotions Sync | ❌ |
Your Ventrata promotions don't apply on Frekuent. Prices on Frekuent don't include promotions you create in Ventrata. Set up any promotions with Frekuent directly. |
Bookings Sync | ✅ |
Bookings, changes and cancellations made on Frekuent are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows:
Typically with Frekuent:
‼️ IMPORTANT – Bookings sync one way, from Frekuent to Ventrata. If you cancel, change or rebook a booking from Frekuent in Ventrata, for example in the Dashboard, Frekuent isn't notified. Contact Frekuent so the booking is cancelled or changed on their side too, or ask the customer to cancel through Frekuent. |
Pickups/Dropoff Sync | ❌ |
Frekuent doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with Frekuent how it collects pickup details, or arrange them with the customer. |
Custom Questions Sync | ❌ |
Frekuent doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with Frekuent how it collects that information. |
Extras Sync | ❌ |
Extras and add-ons can't be booked through Frekuent. Customers can only book your main products and options on Frekuent. Sell extras separately, for example on arrival. |
Redemption Sync | ❌ |
Redemptions aren't reported to Frekuent. Ventrata doesn't notify Frekuent when a ticket is scanned or redeemed. Frekuent only sees a redemption if it reads the booking back from Ventrata. |
Pass Walkup Scanning Sync | ❌ |
Frekuent pass holders can't be scanned at your entrance without a booking. Customers from Frekuent need a booking made through Frekuent before they visit. |
Gift Card Sync | ❌ |
Ventrata gift cards can't be sold or redeemed through Frekuent. Gift cards bought in Ventrata can't be used on Frekuent, and Frekuent can't sell Ventrata gift cards. |
✅ supported · ❌ not supported
Good to know: limits and details of the Frekuent connection
Good to know: limits and details of the Frekuent connection
Delays: availability and prices reach Frekuent only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: Frekuent can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What Frekuent can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: Frekuent issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: Frekuent can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.
FAQs
No products are displayed on the connection page.
No products are displayed on the connection page.
Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.
My Ventrata products use Booking Size fares, and pricing isn't working correctly on Frekuent.
My Ventrata products use Booking Size fares, and pricing isn't working correctly on Frekuent.
After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.
📚 More about Ventrata connections
Partner Information
Frekuent
Ventrata Partner ID: 019fea35-b524-78c0-95c9-2111bacf3871


