Red Letter Days is a UK experience-gifting retailer, part of Moonpig Group alongside Buyagift, selling experience days and gift vouchers for more than 5,000 experiences across Great Britain, Northern Ireland and the Republic of Ireland. For operators, it brings UK gift buyers and recipients who redeem vouchers long after purchase, from spa days to driving and adventure days.

Connecting Red Letter Days to Ventrata will sync your availability and prices and deliver bookings, changes and cancellations with tickets issued automatically. Red Letter Days runs on Prioticket, and receives your products through its certified integration with Ventrata's OCTO API.

To learn more about partnering with Red Letter Days, visit www.redletterdays.co.uk.

📒 NOTE

This connection is available only to specific client accounts. If you're interested in using it, contact our Technical Support or your Ventrata Customer Success Manager.

Primary website	www.redletterdays.co.uk
Tags	Gifting & Vouchers
Destination markets	🌎 Global
Source markets	🌎 Global
Specialties	Gift buyers whose recipients redeem vouchers later
Connection features	Availability Sync · Pricing Sync · Bookings Sync
Developed by	Prioticket (using Ventrata's OCTO API)

This reseller connection lets you sell your products through Red Letter Days without managing availability, pricing and bookings by hand. Features of this connection include:

Availability Sync – Red Letter Days checks your live availability in Ventrata.
Pricing Sync – Red Letter Days gets your prices from your reseller pricing in Ventrata.
Bookings Sync – bookings, updates and cancellations from Red Letter Days are created in Ventrata instantly, and customers get Ventrata tickets.

Creating the Red Letter Days Connection

🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key

Before you begin:

You must have a commercial agreement with Red Letter Days for them to sell your products. To inquire about partnering with them, contact them via www.redletterdays.co.uk.
You must have Red Letter Days created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.

In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Red Letter Days (powered by Prioticket) from the list of partners.
Select Red Letter Days Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Red Letter Days connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.

📗 TIP

If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.

Mapping Products to Red Letter Days

Securely share the OCTO API key shown on the connection you've created with your Red Letter Days contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the Red Letter Days team to complete this.

Your Ventrata configuration is complete. You do not need to take any further steps.

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Red Letter Days can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.

Managing the Red Letter Days Connection

Allow or disallow products: limit which destinations, products and options Red Letter Days can access. See how to allow or disallow products.
Rename the connection to tell several Red Letter Days connections apart.

Connection Features Detailed

This section is for anyone who wants to know exactly how the Red Letter Days connection works: which Ventrata OCTO API calls Red Letter Days makes (through Prioticket's certified integration), when it makes them, and what that means for you. Each call links to Ventrata's API documentation.

In short: Red Letter Days pulls everything it needs from Ventrata. It reads your products, checks your availability and prices, and sends bookings and cancellations. Ventrata doesn't push changes to Red Letter Days, so anything you change in Ventrata reaches Red Letter Days the next time it checks.

Product Mapping	❌	You can't map products from Ventrata. Red Letter Days maps them on its side, through your account manager or Red Letter Days's portal. This works as follows: Get Products (`GET /products`) – when Red Letter Days sets up your connection, and whenever it refreshes its listings, it reads every product enabled on the connection, with its options and units (ticket types such as Adult or Child). Get Product (`GET /products/{productId}`) – Red Letter Days re-reads a single product to pick up changes to its options, units, booking cutoffs and settings. Mapping on Red Letter Days's side – Red Letter Days links each Ventrata option and unit to its own listing and ticket types. Your Red Letter Days account manager does this for you, or you do it in Red Letter Days's own portal if Red Letter Days offers one. You only share the connection's API key. What this means for you: Red Letter Days can only sell what it has mapped. When you add a product, option or unit in Ventrata, Red Letter Days may see it on its next refresh, but it won't sell it until it's mapped. So tell your Red Letter Days account manager whenever you add one.
Content Sync	❌	Red Letter Days doesn't read your product content from Ventrata. Red Letter Days uses the descriptions, images and other content set up on its own side, so update your content with Red Letter Days directly.
Availability Sync	✅	Red Letter Days checks your live availability in Ventrata. Ventrata doesn't push availability changes to Red Letter Days. This works as follows: Availability Check (`POST /availability`) – Red Letter Days sends a product, an option and a date or date range. Ventrata answers with each bookable day or time slot, its status (`AVAILABLE`, `LIMITED`, `SOLD_OUT`, `CLOSED` or `FREESALE`), the remaining vacancies, the booking cutoff and an `availabilityId`, which Red Letter Days needs to book that slot. Availability Calendar (`POST /availability/calendar`) – returns one summary per day instead of every time slot, typically to show which dates are open in a date picker. Check at booking – when a customer books, Ventrata checks capacity again before it creates the booking, so Red Letter Days can't overbook a slot that has just sold out, even if its stored availability is slightly out of date. What this means for you: when you close a date, change capacity or sell out in Ventrata, Red Letter Days shows it only after its next check, so there can be a short delay. Ventrata's check at booking still prevents overbooking.
Pricing Sync	✅	Your prices come back with every availability check, once Red Letter Days asks for them with the octo/pricing capability. This works as follows: `octo/pricing` capability – Red Letter Days asks for prices by adding `octo/pricing` to the `Octo-Capabilities` header of its requests. Without it, Ventrata sends availability with no prices at all. Availability Check (`POST /availability`) – with pricing on, each day or time slot comes back with your price per unit (ticket type): the retail price the customer pays and the net price you invoice Red Letter Days, both from the reseller's pricing in Ventrata (retail and wholesale/commission). Group prices – when Red Letter Days also sends how many people of each unit type are booking, Ventrata prices that exact group. This matters for Booking Size fares and other group pricing. Booking Reservation (`POST /bookings`) and Booking Confirmation (`POST /bookings/{uuid}/confirm`) – the booking comes back with its final retail and net price, so the booking in Ventrata always records the price it was sold at. ‼️ IMPORTANT – Ask for pricing to be enabled. When you ask Red Letter Days to map your products, ask them to enable pricing (`octo/pricing`) as well, or switch it on yourself if you map in Red Letter Days's portal. Otherwise it may be off, and Red Letter Days won't receive your Ventrata prices.
Promotions Sync	❌	Your Ventrata promotions don't apply on Red Letter Days. Prices on Red Letter Days don't include promotions you create in Ventrata. Set up any promotions with Red Letter Days directly.
Bookings Sync	✅	Bookings and cancellations made on Red Letter Days are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows: Hold: Booking Reservation (`POST /bookings`) – when a customer starts checkout on Red Letter Days, Red Letter Days sends the product, option, chosen slot (`availabilityId`) and one unit item per person. Ventrata checks capacity again and creates an `ON_HOLD` booking, which holds the places while the customer pays. If there's no longer room, Ventrata rejects the hold. Confirm: Booking Confirmation (`POST /bookings/{uuid}/confirm`) – once payment goes through, Red Letter Days confirms the hold. The booking becomes `CONFIRMED` in Ventrata, and Ventrata sends back your booking reference and the tickets (one per person) or a voucher (one per booking), depending on how your product is set up, each with a QR code and a PDF link. Red Letter Days gives these to the customer, who shows them at your entrance like any Ventrata ticket. Expire: if the customer doesn't finish paying, Red Letter Days never confirms, and the hold expires on its own and frees the places. Cancel: Booking Cancellation (`POST /bookings/{uuid}/cancel`) – when a customer cancels on Red Letter Days, Red Letter Days cancels the booking in Ventrata. Ventrata accepts this only if the booking can still be cancelled and the option's cancellation cutoff hasn't passed. Otherwise it rejects the request, and Red Letter Days has to contact you. Change: Booking Update (`PATCH /bookings/{uuid}`) – lets Red Letter Days change a booking in place, for example a new date, time or number of people. Some resellers cancel and rebook instead. ‼️ IMPORTANT – Bookings sync one way, from Red Letter Days to Ventrata. If you cancel, change or rebook a booking from Red Letter Days in Ventrata, for example in the Dashboard, Red Letter Days isn't notified. Contact Red Letter Days so the booking is cancelled or changed on their side too, or ask the customer to cancel through Red Letter Days.
Pickups/Dropoff Sync	❌	Red Letter Days doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with Red Letter Days how it collects pickup details, or arrange them with the customer.
Custom Questions Sync	❌	Red Letter Days doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with Red Letter Days how it collects that information.
Extras Sync	❌	Extras and add-ons can't be booked through Red Letter Days. Customers can only book your main products and options on Red Letter Days. Sell extras separately, for example on arrival.
Redemption Sync	❌	Redemptions aren't reported to Red Letter Days. Ventrata doesn't notify Red Letter Days when a ticket is scanned or redeemed. Red Letter Days only sees a redemption if it reads the booking back from Ventrata.
Pass Walkup Scanning Sync	❌	Red Letter Days pass holders can't be scanned at your entrance without a booking. Customers from Red Letter Days need a booking made through Red Letter Days before they visit.
Gift Card Sync	❌	Ventrata gift cards can't be sold or redeemed through Red Letter Days. Gift cards bought in Ventrata can't be used on Red Letter Days, and Red Letter Days can't sell Ventrata gift cards.

✅ supported · ❌ not supported

Good to know: limits and details of the Red Letter Days connection

Delays: availability and prices reach Red Letter Days only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: Red Letter Days can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What Red Letter Days can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: Red Letter Days issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: Red Letter Days can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.

FAQs

No products are displayed on the connection page.

Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.

My Ventrata products use Booking Size fares, and pricing isn't working correctly on Red Letter Days.

After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.

📚 More about Ventrata connections

Partner Information

Red Letter Days

redletterdays.co.uk

Ventrata Partner ID: 01a18572-f05d-7cbc-961b-d1e61af2e343

Prioticket B.V.

Prins Hendrikkade 21

1012 TL Amsterdam, Netherlands

prioticket.com

Ventrata Partner ID: 8347e498-1afe-48e1-9d99-8b2d1e0069fb

Red Letter Days: Reseller Connection