Buyagift is a UK experience-gifting platform, part of the Moonpig group, selling experience days, days out, food and drink and spa gifts as vouchers redeemable on more than 5,000 experiences in the UK and Ireland. For operators, it brings gift recipients redeeming a prepaid voucher, a long-lead purchase redeemed well after the gift is bought, with days out and attractions among the core categories.

Connecting Buyagift to Ventrata will sync your availability and prices and deliver bookings, changes and cancellations with tickets issued automatically. Buyagift runs on Prioticket, and receives your products through its certified integration with Ventrata's OCTO API.

To learn more about partnering with Buyagift, visit buyagift.co.uk.

📒 NOTE

This connection is available only to specific client accounts. If you're interested in using it, contact our Technical Support or your Ventrata Customer Success Manager.

Primary website	buyagift.co.uk
Tags	Gifting & Vouchers
Destination markets	🌎 Global
Source markets	🌎 Global
Specialties	Prepaid experience vouchers for gift recipients
Connection features	Availability Sync · Bookings Sync
Ventrata Booked GMV (last 12 months)	US$100k+
Developed by	Prioticket (using Ventrata's OCTO API)

This reseller connection lets you sell your products through Buyagift without managing availability, pricing and bookings by hand. Features of this connection include:

Availability Sync – Buyagift checks your live availability in Ventrata.
Bookings Sync – bookings, updates and cancellations from Buyagift are created in Ventrata instantly, and customers get Ventrata tickets.

Creating the Buyagift Connection

🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key

Before you begin:

You must have a commercial agreement with Buyagift for them to sell your products. To inquire about partnering with them, contact them via buyagift.co.uk.
You must have Buyagift created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.

In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Buyagift (powered by Prioticket) from the list of partners.
Select Buyagift Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Buyagift connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.

📗 TIP

If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.

Mapping Products to Buyagift

Securely share the OCTO API key shown on the connection you've created with your Buyagift contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the Buyagift team to complete this.

Your Ventrata configuration is complete. You do not need to take any further steps.

📗 TIP

Buyagift can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.

Managing the Buyagift Connection

Allow or disallow products: limit which destinations, products and options Buyagift can access. See how to allow or disallow products.
Rename the connection to tell several Buyagift connections apart.

Connection Features Detailed

This section is for anyone who wants to know exactly how the Buyagift connection works: which Ventrata OCTO API calls Buyagift makes (through Prioticket's certified integration), when it makes them, and what that means for you. Each call links to Ventrata's API documentation.

In short: Buyagift pulls everything it needs from Ventrata. It reads your products, checks your availability (and your prices, when it asks for them), and sends bookings and cancellations. Ventrata doesn't push changes to Buyagift, so anything you change in Ventrata reaches Buyagift the next time it checks.

Timings are typical for Buyagift and rounded, and they can change if Buyagift changes how it syncs.

Product Mapping	❌	You can't map products from Ventrata. Buyagift maps them on its side, through your account manager or Buyagift's portal. This works as follows: Get Products (`GET /products`) – when Buyagift sets up your connection, and whenever it refreshes its listings, it reads every product enabled on the connection, with its options and units (ticket types such as Adult or Child). Get Product (`GET /products/{productId}`) – Buyagift re-reads a single product to pick up changes to its options, units, booking cutoffs and settings. Mapping on Buyagift's side – Buyagift links each Ventrata option and unit to its own listing and ticket types. Your Buyagift account manager does this for you, or you do it in Buyagift's own portal if Buyagift offers one. You only share the connection's API key. What this means for you: Buyagift can only sell what it has mapped. When you add a product, option or unit in Ventrata, Buyagift may see it on its next refresh, but it won't sell it until it's mapped. So tell your Buyagift account manager whenever you add one.
Content Sync	❌	Buyagift doesn't read your product content from Ventrata. Buyagift uses the descriptions, images and other content set up on its own side, so update your content with Buyagift directly.
Availability Sync	✅	Buyagift checks your live availability in Ventrata. Ventrata doesn't push availability changes to Buyagift. This works as follows: Availability Check (`POST /availability`) – Buyagift sends a product, an option and a date or date range. Ventrata answers with each bookable day or time slot, its status (`AVAILABLE`, `LIMITED`, `SOLD_OUT`, `CLOSED` or `FREESALE`), the remaining vacancies, the booking cutoff and an `availabilityId`, which Buyagift needs to book that slot. Check at booking – when a customer books, Ventrata checks capacity again before it creates the booking, so Buyagift can't overbook a slot that has just sold out, even if its stored availability is slightly out of date. Typically with Buyagift: Availability Check: Buyagift checks each product about every 5 hours, usually starting 5 days ahead and covering 17 days per request and looks up to about a year ahead. What this means for you: when you close a date, change capacity or sell out in Ventrata, Buyagift shows it after its next check. For dates it checks regularly, that's within about 5 hours. Dates further ahead are usually checked less often.
Pricing Sync	❌	Buyagift doesn't get your prices from Ventrata. Prices on Buyagift are managed on Buyagift's side, so keep them up to date with Buyagift directly.
Promotions Sync	❌	Your Ventrata promotions don't apply on Buyagift. Prices on Buyagift don't include promotions you create in Ventrata. Set up any promotions with Buyagift directly.
Bookings Sync	✅	Bookings and cancellations made on Buyagift are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows: Hold: Booking Reservation (`POST /bookings`) – when a customer starts checkout on Buyagift, Buyagift sends the product, option, chosen slot (`availabilityId`) and one unit item per person. Ventrata checks capacity again and creates an `ON_HOLD` booking, which holds the places while the customer pays. If there's no longer room, Ventrata rejects the hold. Confirm: Booking Confirmation (`POST /bookings/{uuid}/confirm`) – once payment goes through, Buyagift confirms the hold, with its own booking reference and the customer's contact details. The booking becomes `CONFIRMED` in Ventrata, and Ventrata sends back your booking reference and the tickets (one per person) or a voucher (one per booking), depending on how your product is set up, each with a QR code and a PDF link. Buyagift gives these to the customer, who shows them at your entrance like any Ventrata ticket. Expire: if the customer doesn't finish paying, Buyagift never confirms, and the hold expires on its own and frees the places. Cancel: Booking Cancellation (`POST /bookings/{uuid}/cancel`) – when a customer cancels on Buyagift, Buyagift cancels the booking in Ventrata. Ventrata accepts this only if the booking can still be cancelled and the option's cancellation cutoff hasn't passed. Otherwise it rejects the request, and Buyagift has to contact you. Change: Buyagift doesn't use Booking Update (`PATCH /bookings/{uuid}`), so a change most likely reaches Ventrata as a cancellation plus a new booking. Typically with Buyagift: Buyagift holds places for about 60 minutes while the customer pays (`expirationMinutes`). A typical Buyagift booking is for about 2 people. It's normal to see more holds than confirmed bookings: holds from customers who don't finish paying simply expire. ‼️ IMPORTANT – Bookings sync one way, from Buyagift to Ventrata. If you cancel, change or rebook a booking from Buyagift in Ventrata, for example in the Dashboard, Buyagift isn't notified. Contact Buyagift so the booking is cancelled or changed on their side too, or ask the customer to cancel through Buyagift.
Pickups/Dropoff Sync	❌	Buyagift doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with Buyagift how it collects pickup details, or arrange them with the customer.
Custom Questions Sync	❌	Buyagift doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with Buyagift how it collects that information.
Extras Sync	❌	Extras and add-ons can't be booked through Buyagift. Customers can only book your main products and options on Buyagift. Sell extras separately, for example on arrival.
Redemption Sync	❌	Redemptions aren't reported to Buyagift. Ventrata doesn't notify Buyagift when a ticket is scanned or redeemed. Buyagift only sees a redemption if it reads the booking back from Ventrata.
Pass Walkup Scanning Sync	❌	Buyagift pass holders can't be scanned at your entrance without a booking. Customers from Buyagift need a booking made through Buyagift before they visit.
Gift Card Sync	❌	Ventrata gift cards can't be sold or redeemed through Buyagift. Gift cards bought in Ventrata can't be used on Buyagift, and Buyagift can't sell Ventrata gift cards.

✅ supported · ❌ not supported

Good to know: limits and details of the Buyagift connection

Delays: availability and prices reach Buyagift only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: Buyagift can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What Buyagift can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: Buyagift issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: Buyagift can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.

FAQs

No products are displayed on the connection page.

Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.

My Ventrata products use Booking Size fares, and pricing isn't working correctly on Buyagift.

After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.

📚 More about Ventrata connections

Partner Information

Buyagift

buyagift.co.uk

Ventrata Partner ID: 01a18574-7d5f-7bd5-9a37-04e1e49de11b

Prioticket B.V.

Prins Hendrikkade 21

1012 TL Amsterdam, Netherlands

prioticket.com

Ventrata Partner ID: 8347e498-1afe-48e1-9d99-8b2d1e0069fb

Buyagift: Reseller Connection