Virgin Gifts, formerly Virgin Experience Gifts, is the United States arm of the Virgin Group's experience-gifting business, selling more than 6,000 experiences across all 50 states as gift vouchers. For operators, it brings gift-occasion demand around birthdays, anniversaries, weddings and holidays, plus corporate recognition budgets, with recipients choosing their own dates and redeeming vouchers months after purchase. Virgin Gifts is a sister company of Virgin Experience Days and shares its connectivity systems.

Connecting Virgin Gifts to Ventrata syncs your availability and delivers bookings, changes and cancellations with tickets issued automatically. Virgin Gifts runs on Virgin Experience Days, and receives your products through its certified integration with Ventrata's OCTO API.

To learn more about partnering with Virgin Gifts, visit virgingifts.com.

Primary website	virgingifts.com
Tags	Gifting & Vouchers
Destination markets	🇺🇸 US
Source markets	🇺🇸 US
Specialties	Experience gift vouchers for occasions and corporate recognition
Connection features	Availability Sync · Bookings Sync
Ventrata Booked GMV (last 12 months)	US$100k+
Ventrata Booked Suppliers (last 12 months)	10+
Developed by	Virgin Experience Days (using Ventrata's OCTO API)

This reseller connection lets you sell your products through Virgin Gifts without managing availability and bookings by hand. Features of this connection include:

Availability Sync – Virgin Gifts checks your live availability in Ventrata.
Bookings Sync – bookings, updates and cancellations from Virgin Gifts are created in Ventrata instantly, and customers get Ventrata tickets.

📒 NOTE

Unlike most reseller connections, Virgin Experience Gifts sends a booking only when the gift recipient schedules their experience, not when the gift is bought.

Creating the Virgin Gifts Connection

🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key

Before you begin:

You must have a commercial agreement with Virgin Gifts for them to sell your products. To inquire about partnering with them, contact them via virgingifts.com. To start one, submit the partnership inquiry at virginexperiencegifts.com/partnership-inquiry.
You must have Virgin Gifts created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.
Custom static rates set up for Virgin Experience Gifts in Ventrata that match the rates you've agreed with your Virgin Experience Gifts contacts, so reporting is accurate.

In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Virgin Gifts (powered by Virgin Experience Days) from the list of partners.
Select Virgin Gifts Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Virgin Gifts connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.

📗 TIP

If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.

Mapping Products to Virgin Gifts

Securely share the OCTO API key shown on the connection you've created with your Virgin Gifts contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the Virgin Gifts team to complete this.

Your Ventrata configuration is complete. You do not need to take any further steps.

📗 TIP

Virgin Gifts can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.

Managing the Virgin Gifts Connection

Allow or disallow products: limit which destinations, products and options Virgin Gifts can access. See how to allow or disallow products.
Rename the connection to tell several Virgin Gifts connections apart.

Connection Features Detailed

This section is for anyone who wants to know exactly how the Virgin Gifts connection works: which Ventrata OCTO API calls Virgin Gifts makes (through Virgin Experience Days's certified integration), when it makes them, and what that means for you. Each call links to Ventrata's API documentation.

In short: Virgin Gifts pulls everything it needs from Ventrata. It reads your products, checks your availability and prices, and sends bookings and cancellations. Ventrata doesn't push changes to Virgin Gifts, so anything you change in Ventrata reaches Virgin Gifts the next time it checks.

Timings are typical for Virgin Gifts and rounded, and they can change if Virgin Gifts changes how it syncs.

Product Mapping	❌	You can't map products from Ventrata. Virgin Gifts maps them on its side, through your account manager or Virgin Gifts's portal. This works as follows: Get Products (`GET /products`) – when Virgin Gifts sets up your connection, and whenever it refreshes its listings, it reads every product enabled on the connection, with its options and units (ticket types such as Adult or Child). Get Product (`GET /products/{productId}`) – Virgin Gifts re-reads a single product to pick up changes to its options, units, booking cutoffs and settings. Mapping on Virgin Gifts's side – Virgin Gifts links each Ventrata option and unit to its own listing and ticket types. Your Virgin Gifts account manager does this for you, or you do it in Virgin Gifts's own portal if Virgin Gifts offers one. You only share the connection's API key. Typically with Virgin Gifts: Virgin Gifts reads your full product list about once a day. It re-reads each product about every 4 hours. What this means for you: Virgin Gifts can only sell what it has mapped. When you add a product, option or unit in Ventrata, Virgin Gifts may see it on its next refresh, but it won't sell it until it's mapped. So tell your Virgin Gifts account manager whenever you add one.
Content Sync	❌	Virgin Gifts doesn't read your product content from Ventrata. Virgin Gifts uses the descriptions, images and other content set up on its own side, so update your content with Virgin Gifts directly.
Availability Sync	✅	Virgin Gifts checks your live availability in Ventrata. Ventrata doesn't push availability changes to Virgin Gifts. This works as follows: Availability Check (`POST /availability`) – Virgin Gifts sends a product, an option and a date or date range. Ventrata answers with each bookable day or time slot, its status (`AVAILABLE`, `LIMITED`, `SOLD_OUT`, `CLOSED` or `FREESALE`), the remaining vacancies, the booking cutoff and an `availabilityId`, which Virgin Gifts needs to book that slot. Check at booking – when a customer books, Ventrata checks capacity again before it creates the booking, so Virgin Gifts can't overbook a slot that has just sold out, even if its stored availability is slightly out of date. Typically with Virgin Gifts: Availability Check: Virgin Gifts checks your products throughout the day, usually starting 18 days ahead and covering 43 days per request, looks up to about a year ahead and re-checks the same product and dates about every 13 hours. Checks are busiest between 17:00 and 23:00 UTC, which suggests most checks are live, as customers browse Virgin Gifts. What this means for you: when you close a date, change capacity or sell out in Ventrata, Virgin Gifts shows it after its next check. For dates it checks regularly, that's within about 13 hours. Dates further ahead are usually checked less often.
Pricing Sync	✅ / ❌	Your prices come back with every availability check, once Virgin Gifts asks for them with the octo/pricing capability. This works as follows: `octo/pricing` capability – Virgin Gifts asks for prices by adding `octo/pricing` to the `Octo-Capabilities` header of its requests. Without it, Ventrata sends availability with no prices at all. Availability Check (`POST /availability`) – with pricing on, each day or time slot comes back with your price per unit (ticket type): the retail price the customer pays and the net price you invoice Virgin Gifts, both from the reseller's pricing in Ventrata (retail and wholesale/commission). Group prices – when Virgin Gifts also sends how many people of each unit type are booking, Ventrata prices that exact group. This matters for Booking Size fares and other group pricing. Booking Reservation (`POST /bookings`) and Booking Confirmation (`POST /bookings/{uuid}/confirm`) – the booking comes back with its final retail and net price, so the booking in Ventrata always records the price it was sold at. Typically with Virgin Gifts: Virgin Gifts requests `octo/pricing` on all of its availability checks, so it sells at your Ventrata prices. Virgin Gifts sends the number of people per unit type, so group prices are calculated for the actual booking. ‼️ IMPORTANT – Ask for pricing to be enabled. When you ask Virgin Gifts to map your products, ask them to enable pricing (`octo/pricing`) as well, or switch it on yourself if you map in Virgin Gifts's portal. Otherwise it may be off, and Virgin Gifts won't receive your Ventrata prices. 📗 TIP – If prices on Virgin Gifts look wrong, check the Virgin Gifts reseller's pricing in Ventrata first: that's what Virgin Gifts reads.
Promotions Sync	❌	Your Ventrata promotions don't apply on Virgin Gifts. Prices on Virgin Gifts don't include promotions you create in Ventrata. Set up any promotions with Virgin Gifts directly.
Bookings Sync	✅	Bookings and cancellations made on Virgin Gifts are created in Ventrata instantly, and customers get Ventrata tickets. Virgin Experience Gifts sends each booking when the gift recipient schedules (redeems) their experience, not at the time of purchase. This works as follows: Hold: Booking Reservation (`POST /bookings`) – when a customer starts checkout on Virgin Gifts, Virgin Gifts sends the product, option, chosen slot (`availabilityId`) and one unit item per person. Ventrata checks capacity again and creates an `ON_HOLD` booking, which holds the places while the customer pays. If there's no longer room, Ventrata rejects the hold. Confirm: Booking Confirmation (`POST /bookings/{uuid}/confirm`) – once payment goes through, Virgin Gifts confirms the hold, with its own booking reference and the customer's contact details. The booking becomes `CONFIRMED` in Ventrata, and Ventrata sends back your booking reference and the tickets (one per person) or a voucher (one per booking), depending on how your product is set up, each with a QR code and a PDF link. Virgin Gifts gives these to the customer, who shows them at your entrance like any Ventrata ticket. Expire: if the customer doesn't finish paying, Virgin Gifts never confirms, and the hold expires on its own and frees the places. Cancel: Booking Cancellation (`POST /bookings/{uuid}/cancel`) – when a customer cancels on Virgin Gifts, Virgin Gifts cancels the booking in Ventrata. Ventrata accepts this only if the booking can still be cancelled and the option's cancellation cutoff hasn't passed. Otherwise it rejects the request, and Virgin Gifts has to contact you. Change: Virgin Gifts doesn't use Booking Update (`PATCH /bookings/{uuid}`), so a change most likely reaches Ventrata as a cancellation plus a new booking. Typically with Virgin Gifts: Virgin Gifts doesn't set a hold time, so the default hold time applies. A typical Virgin Gifts booking is for about 2 people. ‼️ IMPORTANT – Bookings sync one way, from Virgin Gifts to Ventrata. If you cancel, change or rebook a booking from Virgin Gifts in Ventrata, for example in the Dashboard, Virgin Gifts isn't notified. Contact Virgin Gifts so the booking is cancelled or changed on their side too, or ask the customer to cancel through Virgin Gifts.
Pickups/Dropoff Sync	❌	Virgin Gifts doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with Virgin Gifts how it collects pickup details, or arrange them with the customer.
Custom Questions Sync	❌	Virgin Gifts doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with Virgin Gifts how it collects that information.
Extras Sync	❌	Extras and add-ons can't be booked through Virgin Gifts. Customers can only book your main products and options on Virgin Gifts. Sell extras separately, for example on arrival.
Redemption Sync	❌	Redemptions aren't reported to Virgin Gifts. Ventrata doesn't notify Virgin Gifts when a ticket is scanned or redeemed. Virgin Gifts only sees a redemption if it reads the booking back from Ventrata.
Pass Walkup Scanning Sync	❌	Virgin Gifts pass holders can't be scanned at your entrance without a booking. Customers from Virgin Gifts need a booking made through Virgin Gifts before they visit.
Gift Card Sync	❌	Ventrata gift cards can't be sold or redeemed through Virgin Gifts. Gift cards bought in Ventrata can't be used on Virgin Gifts, and Virgin Gifts can't sell Ventrata gift cards.

✅ supported · ✅ / ❌ limited · ❌ not supported

Good to know: limits and details of the Virgin Gifts connection

Delays: availability and prices reach Virgin Gifts only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: Virgin Gifts can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What Virgin Gifts can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: Virgin Gifts issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: Virgin Gifts can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.

FAQs

No products are displayed on the connection page.

Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.

My Ventrata products use Booking Size fares, and pricing isn't working correctly on Virgin Gifts.

After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.

📚 More about Ventrata connections

Partner Information

Virgin Gifts Inc.

228 Park Ave S, PMB 45957, New York, NY 10003

United States

virgingifts.com

Ventrata Partner ID: f65082c9-7628-4be4-b738-f128c0dd17d4

Virgin Experience Days Limited

Stamford House, Boston Drive, Bourne End, Buckinghamshire, SL8 5YS

United Kingdom

virginexperiencedays.co.uk

Ventrata Partner ID: 88c4e982-bfef-48ba-b360-547e6fbb0b95

Virgin Gifts: Reseller Connection