Giftory is a US experience-gifting platform selling more than 5,000 curated experiences across all fifty states, from attractions, tours, driving and flying experiences and cruises to dining, spa and entertainment, alongside corporate incentives and gift cards, and is backed by Otium Capital, owner of Smartbox and Buyagift. For operators, it brings gift buyers across the United States purchasing an experience for someone else, with vouchers that carry no expiry and recipients choosing their own date, so bookings arrive as redemptions spread across the year.

Connecting Giftory to Ventrata syncs your availability and prices and delivers bookings, changes and cancellations with tickets issued automatically.

To learn more about partnering with Giftory, visit giftory.com.

Primary website	giftory.com
Tags	OTA · Tours & Activities OTA · Gifting & Vouchers
Destination markets	🇺🇸 US
Source markets	🇺🇸 US
Connection features	Availability Sync · Pricing Sync · Bookings Sync · Pickups/Dropoff Sync
Developed by	Giftory (using Ventrata's OCTO API)

This reseller connection lets you sell your products through Giftory without managing availability, pricing and bookings by hand. Features of this connection include:

Availability Sync – Giftory checks your live availability in Ventrata.
Pricing Sync – Giftory gets your prices from your reseller pricing in Ventrata.
Bookings Sync – bookings, updates and cancellations from Giftory are created in Ventrata instantly, and customers get Ventrata tickets.
Pickups/Dropoff Sync – Giftory can send the customer's pickup point or hotel with the booking.

Creating the Giftory Connection

🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key

Before you begin:

You must have a commercial agreement with Giftory for them to sell your products. To inquire about partnering with them, contact them via giftory.com.
You must have Giftory created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.

In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Giftory from the list of partners.
Select Giftory Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Giftory connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.

📗 TIP

If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.

Mapping Products to Giftory

Securely share the OCTO API key shown on the connection you've created with your Giftory contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the Giftory team to complete this.

Your Ventrata configuration is complete. You do not need to take any further steps.

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Giftory can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.

Managing the Giftory Connection

Allow or disallow products: limit which destinations, products and options Giftory can access. See how to allow or disallow products.
Rename the connection to tell several Giftory connections apart.

Connection Features Detailed

This section is for anyone who wants to know exactly how the Giftory connection works: which Ventrata OCTO API calls Giftory makes, when it makes them, and what that means for you. Each call links to Ventrata's API documentation.

In short: Giftory pulls everything it needs from Ventrata. It reads your products, checks your availability and prices, and sends bookings and cancellations. Ventrata doesn't push changes to Giftory, so anything you change in Ventrata reaches Giftory the next time it checks.

Product Mapping	❌	You can't map products from Ventrata. Giftory maps them on its side, through your account manager or Giftory's portal. This works as follows: Get Products (`GET /products`) – when Giftory sets up your connection, and whenever it refreshes its listings, it reads every product enabled on the connection, with its options and units (ticket types such as Adult or Child). Get Product (`GET /products/{productId}`) – Giftory re-reads a single product to pick up changes to its options, units, booking cutoffs and settings. Mapping on Giftory's side – Giftory links each Ventrata option and unit to its own listing and ticket types. Your Giftory account manager does this for you, or you do it in Giftory's own portal if Giftory offers one. You only share the connection's API key. What this means for you: Giftory can only sell what it has mapped. When you add a product, option or unit in Ventrata, Giftory may see it on its next refresh, but it won't sell it until it's mapped. So tell your Giftory account manager whenever you add one.
Content Sync	❌	Giftory doesn't read your product content from Ventrata. Giftory uses the descriptions, images and other content set up on its own side, so update your content with Giftory directly.
Availability Sync	✅	Giftory checks your live availability in Ventrata. Ventrata doesn't push availability changes to Giftory. This works as follows: Availability Check (`POST /availability`) – Giftory sends a product, an option and a date or date range. Ventrata answers with each bookable day or time slot, its status (`AVAILABLE`, `LIMITED`, `SOLD_OUT`, `CLOSED` or `FREESALE`), the remaining vacancies, the booking cutoff and an `availabilityId`, which Giftory needs to book that slot. Availability Calendar (`POST /availability/calendar`) – returns one summary per day instead of every time slot, typically to show which dates are open in a date picker. Check at booking – when a customer books, Ventrata checks capacity again before it creates the booking, so Giftory can't overbook a slot that has just sold out, even if its stored availability is slightly out of date. What this means for you: when you close a date, change capacity or sell out in Ventrata, Giftory shows it only after its next check, so there can be a short delay. Ventrata's check at booking still prevents overbooking.
Pricing Sync	✅	Your prices come back with every availability check, once Giftory asks for them with the octo/pricing capability. This works as follows: `octo/pricing` capability – Giftory asks for prices by adding `octo/pricing` to the `Octo-Capabilities` header of its requests. Without it, Ventrata sends availability with no prices at all. Availability Check (`POST /availability`) – with pricing on, each day or time slot comes back with your price per unit (ticket type): the retail price the customer pays and the net price you invoice Giftory, both from the reseller's pricing in Ventrata (retail and wholesale/commission). Group prices – when Giftory also sends how many people of each unit type are booking, Ventrata prices that exact group. This matters for Booking Size fares and other group pricing. Booking Reservation (`POST /bookings`) and Booking Confirmation (`POST /bookings/{uuid}/confirm`) – the booking comes back with its final retail and net price, so the booking in Ventrata always records the price it was sold at. ‼️ IMPORTANT – Ask for pricing to be enabled. When you ask Giftory to map your products, ask them to enable pricing (`octo/pricing`) as well, or switch it on yourself if you map in Giftory's portal. Otherwise it may be off, and Giftory won't receive your Ventrata prices.
Promotions Sync	❌	Your Ventrata promotions don't apply on Giftory. Prices on Giftory don't include promotions you create in Ventrata. Set up any promotions with Giftory directly.
Bookings Sync	✅	Bookings and cancellations made on Giftory are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows: Hold: Booking Reservation (`POST /bookings`) – when a customer starts checkout on Giftory, Giftory sends the product, option, chosen slot (`availabilityId`) and one unit item per person. Ventrata checks capacity again and creates an `ON_HOLD` booking, which holds the places while the customer pays. If there's no longer room, Ventrata rejects the hold. Confirm: Booking Confirmation (`POST /bookings/{uuid}/confirm`) – once payment goes through, Giftory confirms the hold. The booking becomes `CONFIRMED` in Ventrata, and Ventrata sends back your booking reference and the tickets (one per person) or a voucher (one per booking), depending on how your product is set up, each with a QR code and a PDF link. Giftory gives these to the customer, who shows them at your entrance like any Ventrata ticket. Expire: if the customer doesn't finish paying, Giftory never confirms, and the hold expires on its own and frees the places. Cancel: Booking Cancellation (`POST /bookings/{uuid}/cancel`) – when a customer cancels on Giftory, Giftory cancels the booking in Ventrata. Ventrata accepts this only if the booking can still be cancelled and the option's cancellation cutoff hasn't passed. Otherwise it rejects the request, and Giftory has to contact you. Change: Booking Update (`PATCH /bookings/{uuid}`) – lets Giftory change a booking in place, for example a new date, time or number of people. Some resellers cancel and rebook instead. ‼️ IMPORTANT – Bookings sync one way, from Giftory to Ventrata. If you cancel, change or rebook a booking from Giftory in Ventrata, for example in the Dashboard, Giftory isn't notified. Contact Giftory so the booking is cancelled or changed on their side too, or ask the customer to cancel through Giftory.
Pickups/Dropoff Sync	✅	Giftory can send pickup details with its bookings. This works as follows: `octo/pickups` capability – Giftory can see which options offer pickup and their pickup points, and send the customer's pickup point or hotel with the booking. If a hotel doesn't match one of your pickup points, Ventrata saves it with the booking so you can arrange the pickup.
Custom Questions Sync	❌	Giftory doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with Giftory how it collects that information.
Extras Sync	❌	Extras and add-ons can't be booked through Giftory. Customers can only book your main products and options on Giftory. Sell extras separately, for example on arrival.
Redemption Sync	❌	Redemptions aren't reported to Giftory. Ventrata doesn't notify Giftory when a ticket is scanned or redeemed. Giftory only sees a redemption if it reads the booking back from Ventrata.
Pass Walkup Scanning Sync	❌	Giftory pass holders can't be scanned at your entrance without a booking. Customers from Giftory need a booking made through Giftory before they visit.
Gift Card Sync	❌	Ventrata gift cards can't be sold or redeemed through Giftory. Gift cards bought in Ventrata can't be used on Giftory, and Giftory can't sell Ventrata gift cards.

✅ supported · ❌ not supported

Good to know: limits and details of the Giftory connection

Delays: availability and prices reach Giftory only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: Giftory can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What Giftory can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: Giftory issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: Giftory can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.

FAQs

No products are displayed on the connection page.

Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.

My Ventrata products use Booking Size fares, and pricing isn't working correctly on Giftory.

After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.

📚 More about Ventrata connections

Partner Information

Giftory

2427 Tunlaw Road NW

Washington, DC 20007, United States

giftory.com

Ventrata Partner ID: bb37a155-4c85-4aea-9f34-56399318cf76

Giftory: Reseller Connection