Virgin Experience Days is a UK experience-gifting retailer trading under a licensed Virgin brand, selling more than 3,000 activities across adventure, driving, dining, spa and short breaks as gift vouchers. For operators, it brings gift-occasion demand from recipients who choose their own date well after the voucher is bought, plus corporate reward and incentive volume through its Virgin Incentives arm, with a United States sister brand in Virgin Gifts.

Connecting Virgin Experience Days to Ventrata syncs your availability and delivers bookings, changes and cancellations with tickets issued automatically.

To learn more about partnering with Virgin Experience Days, visit virginexperiencedays.co.uk.

Primary website	virginexperiencedays.co.uk
Tags	Gifting & Vouchers
Destination markets	🇬🇧 UK
Source markets	🇬🇧 UK
Specialties	Experience gift vouchers and corporate rewards
Connection features	Availability Sync · Bookings Sync
Ventrata Booked GMV (last 12 months)	US$100k+
Ventrata Booked Suppliers (last 12 months)	10+
Developed by	Virgin Experience Days (using Ventrata's OCTO API)

This reseller connection lets you sell your products through Virgin Experience Days without managing availability, pricing and bookings by hand. Features of this connection include:

Availability Sync – Virgin Experience Days checks your live availability in Ventrata.
Bookings Sync – bookings, updates and cancellations from Virgin Experience Days are created in Ventrata instantly, and customers get Ventrata tickets.

Creating the Virgin Experience Days Connection

🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key

Before you begin:

You must have a commercial agreement with Virgin Experience Days for them to sell your products. To inquire about partnering with them, contact them via virginexperiencedays.co.uk.
You must have Virgin Experience Days created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.

In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Virgin Experience Days from the list of partners.
Select Virgin Experience Days Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Virgin Experience Days connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.

📗 TIP

If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.

Mapping Products to Virgin Experience Days

Securely share the OCTO API key shown on the connection you've created with your Virgin Experience Days contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the Virgin Experience Days team to complete this.

Your Ventrata configuration is complete. You do not need to take any further steps.

📗 TIP

Virgin Experience Days can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.

Managing the Virgin Experience Days Connection

Allow or disallow products: limit which destinations, products and options Virgin Experience Days can access. See how to allow or disallow products.
Rename the connection to tell several Virgin Experience Days connections apart.

Connection Features Detailed

This section is for anyone who wants to know exactly how the Virgin Experience Days connection works: which Ventrata OCTO API calls Virgin Experience Days makes, when it makes them, and what that means for you. Each call links to Ventrata's API documentation.

In short: Virgin Experience Days pulls everything it needs from Ventrata. It reads your products, checks your availability and prices, and sends bookings and cancellations. Ventrata doesn't push changes to Virgin Experience Days, so anything you change in Ventrata reaches Virgin Experience Days the next time it checks.

Timings are typical for Virgin Experience Days and rounded, and they can change if Virgin Experience Days changes how it syncs.

Product Mapping	❌	You can't map products from Ventrata. Virgin Experience Days maps them on its side, through your account manager or Virgin Experience Days's portal. This works as follows: Get Products (`GET /products`) – when Virgin Experience Days sets up your connection, and whenever it refreshes its listings, it reads every product enabled on the connection, with its options and units (ticket types such as Adult or Child). Get Product (`GET /products/{productId}`) – Virgin Experience Days re-reads a single product to pick up changes to its options, units, booking cutoffs and settings. Mapping on Virgin Experience Days's side – Virgin Experience Days links each Ventrata option and unit to its own listing and ticket types. Your Virgin Experience Days account manager does this for you, or you do it in Virgin Experience Days's own portal if Virgin Experience Days offers one. You only share the connection's API key. Typically with Virgin Experience Days: Virgin Experience Days reads your full product list about once a day. What this means for you: Virgin Experience Days can only sell what it has mapped. When you add a product, option or unit in Ventrata, Virgin Experience Days may see it on its next refresh, but it won't sell it until it's mapped. So tell your Virgin Experience Days account manager whenever you add one.
Content Sync	❌	Virgin Experience Days doesn't read your product content from Ventrata. Virgin Experience Days uses the descriptions, images and other content set up on its own side, so update your content with Virgin Experience Days directly.
Availability Sync	✅	Virgin Experience Days checks your live availability in Ventrata. Ventrata doesn't push availability changes to Virgin Experience Days. This works as follows: Availability Check (`POST /availability`) – Virgin Experience Days sends a product, an option and a date or date range. Ventrata answers with each bookable day or time slot, its status (`AVAILABLE`, `LIMITED`, `SOLD_OUT`, `CLOSED` or `FREESALE`), the remaining vacancies, the booking cutoff and an `availabilityId`, which Virgin Experience Days needs to book that slot. Check at booking – when a customer books, Ventrata checks capacity again before it creates the booking, so Virgin Experience Days can't overbook a slot that has just sold out, even if its stored availability is slightly out of date. Typically with Virgin Experience Days: Availability Check: Virgin Experience Days checks your products throughout the day, usually starting today and covering 46 days per request, looks up to about 9 months ahead and re-checks the same product and dates about every 10 hours. Checks are spread through the day with no strong peak, which suggests a mix of scheduled syncs and live customer searches. What this means for you: when you close a date, change capacity or sell out in Ventrata, Virgin Experience Days shows it after its next check. For dates it checks regularly, that's within about 10 hours. Dates further ahead are usually checked less often.
Pricing Sync	✅ / ❌	Your prices come back with every availability check, once Virgin Experience Days asks for them with the octo/pricing capability. This works as follows: `octo/pricing` capability – Virgin Experience Days asks for prices by adding `octo/pricing` to the `Octo-Capabilities` header of its requests. Without it, Ventrata sends availability with no prices at all. Availability Check (`POST /availability`) – with pricing on, each day or time slot comes back with your price per unit (ticket type): the retail price the customer pays and the net price you invoice Virgin Experience Days, both from the reseller's pricing in Ventrata (retail and wholesale/commission). Group prices – when Virgin Experience Days also sends how many people of each unit type are booking, Ventrata prices that exact group. This matters for Booking Size fares and other group pricing. Booking Reservation (`POST /bookings`) and Booking Confirmation (`POST /bookings/{uuid}/confirm`) – the booking comes back with its final retail and net price, so the booking in Ventrata always records the price it was sold at. Typically with Virgin Experience Days: Virgin Experience Days requests `octo/pricing` on all of its availability checks, so it sells at your Ventrata prices. Virgin Experience Days sends the number of people per unit type, so group prices are calculated for the actual booking. ‼️ IMPORTANT – Ask for pricing to be enabled. When you ask Virgin Experience Days to map your products, ask them to enable pricing (`octo/pricing`) as well, or switch it on yourself if you map in Virgin Experience Days's portal. Otherwise it may be off, and Virgin Experience Days won't receive your Ventrata prices. 📗 TIP – If prices on Virgin Experience Days look wrong, check the Virgin Experience Days reseller's pricing in Ventrata first: that's what Virgin Experience Days reads.
Promotions Sync	❌	Your Ventrata promotions don't apply on Virgin Experience Days. Prices on Virgin Experience Days don't include promotions you create in Ventrata. Set up any promotions with Virgin Experience Days directly.
Bookings Sync	✅	Bookings and cancellations made on Virgin Experience Days are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows: Hold: Booking Reservation (`POST /bookings`) – when a customer starts checkout on Virgin Experience Days, Virgin Experience Days sends the product, option, chosen slot (`availabilityId`) and one unit item per person. Ventrata checks capacity again and creates an `ON_HOLD` booking, which holds the places while the customer pays. If there's no longer room, Ventrata rejects the hold. Confirm: Booking Confirmation (`POST /bookings/{uuid}/confirm`) – once payment goes through, Virgin Experience Days confirms the hold, with its own booking reference and the customer's contact details. The booking becomes `CONFIRMED` in Ventrata, and Ventrata sends back your booking reference and the tickets (one per person) or a voucher (one per booking), depending on how your product is set up, each with a QR code and a PDF link. Virgin Experience Days gives these to the customer, who shows them at your entrance like any Ventrata ticket. Expire: if the customer doesn't finish paying, Virgin Experience Days never confirms, and the hold expires on its own and frees the places. Cancel: Booking Cancellation (`POST /bookings/{uuid}/cancel`) – when a customer cancels on Virgin Experience Days, Virgin Experience Days cancels the booking in Ventrata. Ventrata accepts this only if the booking can still be cancelled and the option's cancellation cutoff hasn't passed. Otherwise it rejects the request, and Virgin Experience Days has to contact you. Change: Virgin Experience Days doesn't use Booking Update (`PATCH /bookings/{uuid}`), so a change most likely reaches Ventrata as a cancellation plus a new booking. Typically with Virgin Experience Days: Virgin Experience Days doesn't set a hold time, so the default hold time applies. A typical Virgin Experience Days booking is for about 2 people. It's normal to see more holds than confirmed bookings: holds from customers who don't finish paying simply expire. ‼️ IMPORTANT – Bookings sync one way, from Virgin Experience Days to Ventrata. If you cancel, change or rebook a booking from Virgin Experience Days in Ventrata, for example in the Dashboard, Virgin Experience Days isn't notified. Contact Virgin Experience Days so the booking is cancelled or changed on their side too, or ask the customer to cancel through Virgin Experience Days.
Pickups/Dropoff Sync	❌	Virgin Experience Days doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with Virgin Experience Days how it collects pickup details, or arrange them with the customer.
Custom Questions Sync	❌	Virgin Experience Days doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with Virgin Experience Days how it collects that information.
Extras Sync	❌	Extras and add-ons can't be booked through Virgin Experience Days. Customers can only book your main products and options on Virgin Experience Days. Sell extras separately, for example on arrival.
Redemption Sync	❌	Redemptions aren't reported to Virgin Experience Days. Ventrata doesn't notify Virgin Experience Days when a ticket is scanned or redeemed. Virgin Experience Days only sees a redemption if it reads the booking back from Ventrata.
Pass Walkup Scanning Sync	❌	Virgin Experience Days pass holders can't be scanned at your entrance without a booking. Customers from Virgin Experience Days need a booking made through Virgin Experience Days before they visit.
Gift Card Sync	❌	Ventrata gift cards can't be sold or redeemed through Virgin Experience Days. Gift cards bought in Ventrata can't be used on Virgin Experience Days, and Virgin Experience Days can't sell Ventrata gift cards.

✅ supported · ✅ / ❌ limited · ❌ not supported

Good to know: limits and details of the Virgin Experience Days connection

Delays: availability and prices reach Virgin Experience Days only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: Virgin Experience Days can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What Virgin Experience Days can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: Virgin Experience Days issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: Virgin Experience Days can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.

FAQs

No products are displayed on the connection page.

Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.

My Ventrata products use Booking Size fares, and pricing isn't working correctly on Virgin Experience Days.

After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.

📚 More about Ventrata connections

Partner Information

Virgin Experience Days Limited

Stamford House, Boston Drive

Bourne End, Buckinghamshire SL8 5YS, United Kingdom

virginexperiencedays.co.uk

Ventrata Partner ID: 88c4e982-bfef-48ba-b360-547e6fbb0b95

Virgin Experience Days: Reseller Connection