Wowcher is a UK deals marketplace selling discounted local experiences, dining, beauty, fitness, entertainment and holiday packages, with offers weighted toward London and other large British cities. For operators, it brings price-driven domestic consumers who browse by location and buy on impulse, suited to high-volume attraction admissions, days out and short-break products.

Connecting Wowcher to Ventrata will sync your availability and deliver bookings, changes and cancellations with tickets issued automatically.

To learn more about partnering with Wowcher, visit wowcher.co.uk.

Primary website	wowcher.co.uk
Tags	Deals & Corporate Benefits
Destination markets	🇬🇧 UK
Source markets	🇬🇧 UK
Connection features	Availability Sync · Bookings Sync
Developed by	Wowcher (using Ventrata's OCTO API)

This reseller connection lets you sell your products through Wowcher without managing availability and bookings by hand. Features of this connection include:

Availability Sync – Wowcher checks your live availability in Ventrata.
Bookings Sync – bookings, updates and cancellations from Wowcher are created in Ventrata instantly, and customers get Ventrata tickets.

‼️ IMPORTANT

Set your Wowcher prices exactly as agreed. Wowcher doesn't take prices from Ventrata. Because of its business model, Wowcher negotiates flat pricing with you. Set prices for Wowcher reseller in Ventrata exactly as agreed in your commercial agreement with Wowcher, so the connection works as expected.

Creating the Wowcher Connection

🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key

Before you begin:

You must have a commercial agreement with Wowcher for them to sell your products. To get started, contact them through their business form at business.wowcher.co.uk.
You must have Wowcher created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.
Prices for Wowcher set up in Ventrata exactly as agreed in your commercial agreement with Wowcher.

In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Wowcher from the list of partners.
Select Wowcher Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Wowcher connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.

📗 TIP

If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.

Mapping Products to Wowcher

Securely share the OCTO API key shown on the connection you've created with your Wowcher contact and ask them to map your products using Ventrata's OCTO API. Typically, it takes no longer than a few business days for the Wowcher team to complete this.

Your Ventrata configuration is complete. You do not need to take any further steps.

📗 TIP

Wowcher can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.

Managing the Wowcher Connection

Allow or disallow products: limit which destinations, products and options Wowcher can access. See how to allow or disallow products.
Rename the connection to tell several Wowcher connections apart.

Connection Features Detailed

This section is for anyone who wants to know exactly how the Wowcher connection works: which Ventrata OCTO API calls Wowcher makes, when it makes them, and what that means for you. Each call links to Ventrata's API documentation.

In short: Wowcher pulls everything it needs from Ventrata. It reads your products, checks your availability, and sends bookings and cancellations. Ventrata doesn't push changes to Wowcher, so anything you change in Ventrata reaches Wowcher the next time it checks.

Product Mapping	❌	You can't map products from Ventrata. Wowcher maps them on its side, through your account manager or Wowcher's portal. This works as follows: Get Products (`GET /products`) – when Wowcher sets up your connection, and whenever it refreshes its listings, it reads every product enabled on the connection, with its options and units (ticket types such as Adult or Child). Get Product (`GET /products/{productId}`) – Wowcher re-reads a single product to pick up changes to its options, units, booking cutoffs and settings. Mapping on Wowcher's side – Wowcher links each Ventrata option and unit to its own listing and ticket types. Your Wowcher account manager does this for you, or you do it in Wowcher's own portal if Wowcher offers one. You only share the connection's API key. What this means for you: Wowcher can only sell what it has mapped. When you add a product, option or unit in Ventrata, Wowcher may see it on its next refresh, but it won't sell it until it's mapped. So tell your Wowcher account manager whenever you add one.
Content Sync	❌	Wowcher doesn't read your product content from Ventrata. Wowcher uses the descriptions, images and other content set up on its own side, so update your content with Wowcher directly.
Availability Sync	✅	Wowcher checks your live availability in Ventrata. Ventrata doesn't push availability changes to Wowcher. This works as follows: Availability Check (`POST /availability`) – Wowcher sends a product, an option and a date or date range. Ventrata answers with each bookable day or time slot, its status (`AVAILABLE`, `LIMITED`, `SOLD_OUT`, `CLOSED` or `FREESALE`), the remaining vacancies, the booking cutoff and an `availabilityId`, which Wowcher needs to book that slot. Availability Calendar (`POST /availability/calendar`) – returns one summary per day instead of every time slot, typically to show which dates are open in a date picker. Check at booking – when a customer books, Ventrata checks capacity again before it creates the booking, so Wowcher can't overbook a slot that has just sold out, even if its stored availability is slightly out of date. What this means for you: when you close a date, change capacity or sell out in Ventrata, Wowcher shows it only after its next check, so there can be a short delay. Ventrata's check at booking still prevents overbooking.
Pricing Sync	❌	Wowcher doesn't take prices from Ventrata. Because of its business model, Wowcher negotiates flat pricing with you. Set the prices for Wowcher in Ventrata exactly as agreed in your commercial agreement with Wowcher, so the connection works as expected. Wowcher doesn't request prices with its availability checks, so price changes you make in Ventrata don't reach Wowcher. If your prices change, agree the new prices with Wowcher and update them in Ventrata at the same time.
Promotions Sync	❌	Your Ventrata promotions don't apply on Wowcher. Prices on Wowcher don't include promotions you create in Ventrata. Set up any promotions with Wowcher directly.
Bookings Sync	✅	Bookings and cancellations made on Wowcher are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows: Hold: Booking Reservation (`POST /bookings`) – when a customer starts checkout on Wowcher, Wowcher sends the product, option, chosen slot (`availabilityId`) and one unit item per person. Ventrata checks capacity again and creates an `ON_HOLD` booking, which holds the places while the customer pays. If there's no longer room, Ventrata rejects the hold. Confirm: Booking Confirmation (`POST /bookings/{uuid}/confirm`) – once payment goes through, Wowcher confirms the hold. The booking becomes `CONFIRMED` in Ventrata, and Ventrata sends back your booking reference and the tickets (one per person) or a voucher (one per booking), depending on how your product is set up, each with a QR code and a PDF link. Wowcher gives these to the customer, who shows them at your entrance like any Ventrata ticket. Expire: if the customer doesn't finish paying, Wowcher never confirms, and the hold expires on its own and frees the places. Cancel: Booking Cancellation (`POST /bookings/{uuid}/cancel`) – when a customer cancels on Wowcher, Wowcher cancels the booking in Ventrata. Ventrata accepts this only if the booking can still be cancelled and the option's cancellation cutoff hasn't passed. Otherwise it rejects the request, and Wowcher has to contact you. Change: Booking Update (`PATCH /bookings/{uuid}`) – lets Wowcher change a booking in place, for example a new date, time or number of people. Some resellers cancel and rebook instead. ‼️ IMPORTANT – Bookings sync one way, from Wowcher to Ventrata. If you cancel, change or rebook a booking from Wowcher in Ventrata, for example in the Dashboard, Wowcher isn't notified. Contact Wowcher so the booking is cancelled or changed on their side too, or ask the customer to cancel through Wowcher.
Pickups/Dropoff Sync	❌	Wowcher doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with Wowcher how it collects pickup details, or arrange them with the customer.
Custom Questions Sync	❌	Wowcher doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with Wowcher how it collects that information.
Extras Sync	❌	Extras and add-ons can't be booked through Wowcher. Customers can only book your main products and options on Wowcher. Sell extras separately, for example on arrival.
Redemption Sync	❌	Redemptions aren't reported to Wowcher. Ventrata doesn't notify Wowcher when a ticket is scanned or redeemed. Wowcher only sees a redemption if it reads the booking back from Ventrata.
Pass Walkup Scanning Sync	❌	Wowcher pass holders can't be scanned at your entrance without a booking. Customers from Wowcher need a booking made through Wowcher before they visit.
Gift Card Sync	❌	Ventrata gift cards can't be sold or redeemed through Wowcher. Gift cards bought in Ventrata can't be used on Wowcher, and Wowcher can't sell Ventrata gift cards.

✅ supported · ❌ not supported

Good to know: limits and details of the Wowcher connection

Delays: availability and prices reach Wowcher only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: Wowcher can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What Wowcher can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: Wowcher issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: Wowcher can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.

FAQs

No products are displayed on the connection page.

Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.

📚 More about Ventrata connections

Partner Information

WOWCHER LIMITED

Unit 1-2 19a Fortess Grove, London, NW5 2HD

United Kingdom

wowcher.co.uk

Ventrata Partner ID: 227290a6-73d6-409e-b60d-96a4470223de

Wowcher: Reseller Connection