April 2026
Gain More Control Over Pricing with Units in Fares
Gain More Control Over Pricing with Units in Fares
You can now assign units directly to fares, allowing you to offer multiple units within a product while applying tiered pricing to specific ones and keeping others on static pricing for channels like GYG or Viator, giving you greater flexibility in how you structure and distribute your pricing.
Launch Seasonal Extras That Drive Incremental Revenue
Launch Seasonal Extras That Drive Incremental Revenue
Extras can now have availability date ranges, making it easy to introduce seasonal or limited-time add-ons like holiday experiences or special events, helping you create urgency and maximise upsell opportunities.
Offer Flexible Pricing with Pay-What-You-Want Options
Offer Flexible Pricing with Pay-What-You-Want Options
With 'Custom Retail' extras, guests can enter their own price, making it simple to support donation-style products or flexible pricing models without needing manual price adjustments.
Control Booking Logic with Enforced Include Order
Control Booking Logic with Enforced Include Order
New 'Includes Before' and 'Includes After' settings allow you to define the order in which package components must be booked, helping ensure operational consistency and reducing scheduling errors.
Collect Payments Faster Without Extra Steps
Collect Payments Faster Without Extra Steps
You can now generate and send payment links directly from the Back Office, making it easier to collect deposits or partial payments while automatically updating bookings once paid, reducing manual follow-ups and speeding up cash collection.
Update Pricing in Bulk with Less Manual Work
Update Pricing in Bulk with Less Manual Work
Export your pricing into a CSV, make changes in bulk, and re-upload to instantly apply updates, saving time and making large-scale pricing changes far more efficient.
Control Distribution with More Granula Unit Permissions
Control Distribution with More Granula Unit Permissions
You can now enable or restrict specific units by reseller or band, giving you tighter control over how your products are sold across different partners and channels.
Sell More Flexible Packages Your Guests Can Personalize
Sell More Flexible Packages Your Guests Can Personalize
All package types are now fully manageable within the MMB portal, allowing guests to select dates and times for each component, reschedule individual items, or cancel when needed, giving them more flexibility while reducing support requests for your team.
Increase Retention with Easier Membership Management
Increase Retention with Easier Membership Management
Guests can now review, renew, and manage their memberships directly within MMB, with dedicated membership views and settings, helping create a smoother experience that drives higher renewal rates and more predictable recurring revenue.
Reduce Support Requests with Self-Service Booking Actions
Reduce Support Requests with Self-Service Booking Actions
Guests can now resend their confirmation emails directly from MMB, while memberships are easier to manage with dedicated lists and clearer settings, reducing reliance on your support team for simple actions.
Apply Discounts and Adjustments Faster with Percentage Controls
Apply Discounts and Adjustments Faster with Percentage Controls
Staff can now apply discounts or price increases using percentage-based adjustments, either through presets or custom values, with automatic calculations that reduce errors and speed up the sales process.
Ensure Accurate Reseller Redemptions Every Time
Ensure Accurate Reseller Redemptions Every Time
Voucher numbers can now be required for reseller voucher sales, with support for both manual entry and scanning, helping improve validation and reduce errors in redemption flows.
Keep Pricing Consistent with Promotion Validation
Keep Pricing Consistent with Promotion Validation
Bookings will no longer proceed without a valid promotion when one is available, ensuring consistency between Terminal and Back Office pricing and reducing the risk of incorrect discounts being applied.
Support More Complex Packages on Kiosk
Support More Complex Packages on Kiosk
Kiosk now supports multiple selection groups within a product, enabling more advanced package configurations and guided purchase flows that improve upsell opportunities and customer experience.
Offer Faster, Contactless Payments with QR on Kiosk
Offer Faster, Contactless Payments with QR on Kiosk
Guests can now pay using QR codes on Kiosk when enabled, providing a quicker, contactless payment option that helps reduce queues and speed up transactions.
Give Guests Control Over Membership Renewals at Checkout
Give Guests Control Over Membership Renewals at Checkout
Customers can now choose whether their membership auto-renews during checkout, improving transparency and helping meet regional compliance requirements.
Improve Transport Bookings with Drop-off Selection
Improve Transport Bookings with Drop-off Selection
Guests can now select drop-off locations during the booking flow, making it easier to support transport-based and point-to-point products while improving the overall booking experience.
Keep Pricing Accurate Without Overloading the Frontend
Keep Pricing Accurate Without Overloading the Frontend
Hidden includes can now be excluded from POS and receipts while still being used in pricing and tax calculations, helping you maintain clean customer-facing flows without compromising backend accuracy.
Strengthen Brand Visibility with Customised Receipts
Strengthen Brand Visibility with Customised Receipts
You can now add reseller logos to receipt templates, helping reinforce partner branding and deliver a more professional customer experience.
March 2026
Lock in Pricing with Bulk Apply Fixed Fare
Lock in Pricing with Bulk Apply Fixed Fare
You can now Apply Fixed Fare as a bulk action directly from the bookings table. When used, the current applied fare will be locked in as the booking’s Fixed Fare.
See Include Tour Times When Creating Package Bookings
See Include Tour Times When Creating Package Bookings
When creating or updating a package booking in Backoffice, you can now see each include’s tour time alongside the package tours.
Save Time with Resend Confirmation Emails in Bulk
Save Time with Resend Confirmation Emails in Bulk
You can now resend confirmation emails in bulk from the Bookings table → Bulk Actions, working the same as other bulk actions.
Automatically Round up Voucher Validity
Automatically Round up Voucher Validity
We now support rounding up the validity of open-dated and membership products to the end of the week, month, or year.
You can find this setting in the Product Form → Ticketing & Redemption.
Hide Operational Includes from Customers
Hide Operational Includes from Customers
Includes now support a Hidden option. When enabled, the include is hidden from checkout, tickets, PDFs, and sales interfaces, and is automatically redeemed when other includes in the booking are redeemed (or marked as no-show if the full package is no-showed).
This is designed for more complex packages where includes are used for revenue recognition or capacity limits without using a Package Product.
Prevent Downgrades While Still Allowing Upgrades
Prevent Downgrades While Still Allowing Upgrades
A new product setting prevents bookings from being changed to a cheaper fare, helping avoid refunds, while still allowing upgrades. Fare changes follow the product’s configured fare order and apply automatically to all bookings when enabled.
Manage Availability Faster with Export & Import
Manage Availability Faster with Export & Import
You can now bulk manage availability using the new Export & Import capability. This appears alongside the Bulk Change button in the product’s availability calendar.
Take Payment Later with Pay-by-Link
Take Payment Later with Pay-by-Link
You can now create balance-due orders and send a payment link directly from Terminal once a customer email is added. This supports phone bookings, group sales, and third-party guides without taking payment on the device.
Accept Direct Debit Payments on Adyen Terminals (GB)
Accept Direct Debit Payments on Adyen Terminals (GB)
Adyen terminals now support BACS payments when enabled. Staff can collect account holder name, account number, and sort code directly on the terminal.
Prevent Fraud by Disabling Receipt Printing
Prevent Fraud by Disabling Receipt Printing
Locations can now fully disable receipt printing to reduce fraud. When disabled, receipts are automatically skipped and all related printing toggles are hidden.
Quickly Spot GPS Issues on Terminal
Quickly Spot GPS Issues on Terminal
Terminal now shows a clear “GPS Unavailable” indicator in the in-app status bar when location data can’t be collected, making issues immediately visible to staff.
We’re hosting a series of webinars packed with practical tips, product insights, and real-world examples to help you get even more out of Ventrata. Don’t miss out on ideas you can take straight back to your business.
February 2026
Introducing Ventrata Product Analytics & A/B Testing
Introducing Ventrata Product Analytics & A/B Testing
We are introducing a fully integrated analytics and experimentation platform built directly into your web checkout, designed to help you understand customer behavior and improve performance.
Key Featurs & Benefits
Complete Visibility into Your Checkout Performance
Ventrata Product Analytics gives you a complete view of the customer journey with key metrics like conversions, drop-offs, revenue, and average order value in one place. Product Analytics is built in cooperation with the Ventrata system, reducing the need for complex third-party integrations. Setup is handled within Ventrata and focuses mainly on configuring consent via your Consent Management Platform (CMP). Once consent is in place, relevant checkout events are automatically captured and kept in sync with the platform, ensuring reliable data without ongoing technical effort.
Actionable Insights You Can Share & Act On
Funnel and path analysis help you understand how customers move through checkout and where improvements are needed. Results can be broken down by product, device, or browser, making it easy to collaborate with internal teams or external marketing agencies using a single source of truth.
Built-In A/B Testing Suite
Test pricing, upsells, checkout copy, and layouts directly within the Ventrata checkout. A/B tests are technically implemented by Ventrata, while test parameters—such as variants, targeting, and success metrics—are defined by you, ensuring a streamlined configuration process and more effective collaboration with marketing teams and agencies.
To get started, contact your Customer Success Manager or follow the setup guides.
Pricing & Plans
Our pricing is designed to be simple, scalable, and transparent with a free entry point and clear growth paths as your needs increase.
No long-term commitment. Start monthly, upgrade or cancel anytime.No long-term commitment. Start monthly, upgrade or cancel anytime.
January 2026
We've simplified the Product Form
We've simplified the Product Form
We’ve just rolled out an improvement to the Product Form, designed to make your day-to-day work a little smoother. No functionality has changed, and everything works exactly as before.
We’ve reorganized the form into clearer sections, making it easier to navigate and more intuitive when creating or editing products.
It’s the first of several improvementswe’re making across the dashboard to create asmoother, more intuitive experience
See Closures Directly Where Availability is Managed
See Closures Directly Where Availability is Managed
Closures are now shown directly in the Availability section of the product page. This makes it easier to review and manage when your products are closed without switching views.
Smarter Scheduling for Packages
Smarter Scheduling for Packages
A new 'First Tour After Offset' option for Package Includes automatically books the next available slot if an exact offset time can’t be matched. Unlocks greater package availability with smarter scheduling.
Configure Combination Products Faster and More Flexibly
Configure Combination Products Faster and More Flexibly
Combination products are now easier to manage:
Periods can be set in minutes, hours, or days.
A new '+ Combination Booking' button allows quick creation directly from the booking screen.
Avoid Misleading Prices by Hiding "From" Rates
Avoid Misleading Prices by Hiding "From" Rates
Web Checkout now supports hiding "From" pricing (pricingFrom). When enabled, customers only see the final calculated price after selecting date, time, and required options.
How to enable:
Dashboard > Product > Settings > tick 'Hide "From" Rate'
Things to note:
Calendar first flows price may look "missing" until a selection is made.
Extras using pricingFrom will also be hidden.
Membership / discounted pricing: "from" can be especially misleading here, hiding avoids showing a teaser price that won't match most customers' final totals.
Go City Connection
Go City Connection
We’ve upgraded to Go City’s latest Direct Connect API, enabling pricing and product mapping by pass variant, type, and brand. The listings to map on the connection page now sync automatically, speeding up the mapping as well. The integration also migrates to Go City’s new UUID offer IDs and enhances scan performance by reducing the number of API calls.
Expedia Connection: Automated Mapping
Expedia Connection: Automated Mapping
Expedia products can now be automatically pulled from your Expedia account and mapped directly in Ventrata. When you update mappings in the Ventrata connection page, products are remapped on Expedia automatically—no CSV files, no back-and-forth with the Expedia team. Mapping is now real-time, saving hours of downtime and manual work.
Airbnb Connection: Voucher Delivery over Messaging
Airbnb Connection: Voucher Delivery over Messaging
Ventrata PDF vouchers or tickets, Apple Wallet passes, and QR code images are now automatically sent to customers via Airbnb messaging at booking confirmation. This allows guests to access attractions that require a ticket or voucher—something previously not possible. Enabled by default for new connections and available for existing ones by recreating the connection and remapping products. This unlocks Airbnb for suppliers that require vouchers as Airbnb continues expanding its supply base.
Add "Manage My Booking" Anywhere Without Taking Over the Page
Add "Manage My Booking" Anywhere Without Taking Over the Page
MMB can now be opened in a popup overlay, triggered by any button or link.
Simply set popup: true (or embedded: false ) and the element becomes a launch point for the portal.
This is useful for:
Headers, footers, and navigation bars.
"Manage my bookings" button that shouldn't redirect or replace the page.
Cleaner integrations that feel native to your site.
Capture Waiver Signatures Faster Using the Customer Display
Capture Waiver Signatures Faster Using the Customer Display
Waiver signatures can now be completed directly on the Customer Facing Display (CFD).
The terminal hands off the waiver, the guest signs on the CFD, and it’s automatically marked complete. If the CFD isn’t available, staff can still capture the signature on the main device.
This reduces queue friction and aligns with best-practice guest flows.
Support Flexible Family & Group Ratios at the Point of Sale
Support Flexible Family & Group Ratios at the Point of Sale
You can now define custom accompanied ratio rules (e.g. 2:5, 3:10), replacing the fixed 1 model. When a ratio isn’t met, terminals display a clear, rule-specific error message. This supports more complex group structures while maintaining compliance.
Make Express Entry Results Instantly Clear for Staff and Visitors
Make Express Entry Results Instantly Clear for Staff and Visitors
Express Entry now uses the same success (green check) and failure (red icon) screens as terminal mode. This creates consistent, instantly recognisable visual feedback across entry flows.
Let Kiosk Visitors Choose the Right Tour in Combination Extras
Let Kiosk Visitors Choose the Right Tour in Combination Extras
When a combination extra includes its own tour or availability, kiosks now show a full booking page. Visitors can select date, time, and quantities, matching Web Checkout behaviour. Details are pre-filled from the main booking and rules like fixed promos and same-day requirements are enforced. This prevents mismatched tour times and reduces staff intervention.
Keep Extras Hidden When Resellers Don't Allow Upgrades
Keep Extras Hidden When Resellers Don't Allow Upgrades
If a reseller has upgrades disabled, extras are no longer shown on the booking form. When upgrades are allowed, extras appear as normal. This keeps terminal behaviour consistent with Dashboard configuration.
We’re hosting a series of webinars packed with practical tips, product insights, and real-world examples to help you get even more out of Ventrata. Don’t miss out on ideas you can take straight back to your business.
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