TUI Musement is the tours, activities and transfers business of TUI Group, selling excursions, attraction tickets and multi-day experiences in more than 90 countries through TUI's own channels, its websites and a network of distribution partners. For operators, it brings package holidaymakers from TUI's core European markets, led by the UK and Ireland, Germany and the Nordics, who add excursions, tickets and transfers to beach and city holidays before and during their stay.

Connecting TUI Musement to Ventrata syncs your availability and prices and delivers bookings, changes and cancellations with tickets issued automatically.

To learn more about partnering with TUI Musement, visit tuimusement.com.

Primary website	tuimusement.com
Tags	OTA · Tours & Activities OTA
Destination markets	🌎 Global
Source markets	🌎 Global
Specialties	Excursions and transfers for package holidaymakers
Connection features	Availability Sync · Pricing Sync · Bookings Sync · Pickups/Dropoff Sync
Ventrata Booked GMV (last 12 months)	US$10M+
Ventrata Booked Suppliers (last 12 months)	25+
Developed by	TUI Musement (using Ventrata's OCTO API)

This reseller connection lets you sell your products through TUI Musement without managing availability, pricing and bookings by hand. Features of this connection include:

Availability Sync – TUI Musement checks your live availability in Ventrata.
Pricing Sync – TUI Musement gets your prices from your reseller pricing in Ventrata.
Bookings Sync – bookings, updates and cancellations from TUI Musement are created in Ventrata instantly, and customers get Ventrata tickets.
Pickups/Dropoff Sync – pickup and drop-off details are synced between TUI Musement and Ventrata.

Creating the TUI Musement Connection

🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key

Before you begin:

You must have a commercial agreement with TUI Musement for them to sell your products. To inquire about partnering with them, contact them via tuimusement.com.
You must have TUI Musement created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.

In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select TUI Musement from the list of partners.
Select TUI Musement Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple TUI Musement connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.

📗 TIP

If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.

Mapping Products to TUI Musement

Securely share the OCTO API key shown on the connection you've created with your TUI Musement contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the TUI Musement team to complete this.

Your Ventrata configuration is complete. You do not need to take any further steps.

📗 TIP

TUI Musement can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.

Managing the TUI Musement Connection

Allow or disallow products: limit which destinations, products and options TUI Musement can access. See how to allow or disallow products.
Rename the connection to tell several TUI Musement connections apart.

Connection Features Detailed

This section is for anyone who wants to know exactly how the TUI Musement connection works: which Ventrata OCTO API calls TUI Musement makes, when it makes them, and what that means for you. Each call links to Ventrata's API documentation.

In short: TUI Musement pulls everything it needs from Ventrata. It reads your products, checks your availability and prices, and sends bookings and cancellations. Ventrata doesn't push changes to TUI Musement, so anything you change in Ventrata reaches TUI Musement the next time it checks.

Timings are typical for TUI Musement and rounded, and they can change if TUI Musement changes how it syncs.

Product Mapping	❌	You can't map products from Ventrata. TUI Musement maps them on its side, through your account manager or TUI Musement's portal. This works as follows: Get Products (`GET /products`) – when TUI Musement sets up your connection, and whenever it refreshes its listings, it reads every product enabled on the connection, with its options and units (ticket types such as Adult or Child). Get Product (`GET /products/{productId}`) – TUI Musement re-reads a single product to pick up changes to its options, units, booking cutoffs and settings. Mapping on TUI Musement's side – TUI Musement links each Ventrata option and unit to its own listing and ticket types. Your TUI Musement account manager does this for you, or you do it in TUI Musement's own portal if TUI Musement offers one. You only share the connection's API key. Typically with TUI Musement: TUI Musement reads your full product list about every 9 hours. It re-reads each product about once a day. What this means for you: TUI Musement can only sell what it has mapped. When you add a product, option or unit in Ventrata, TUI Musement may see it on its next refresh, but it won't sell it until it's mapped. So tell your TUI Musement account manager whenever you add one.
Content Sync	✅ / ❌	TUI Musement can read your product content, such as descriptions and images, from Ventrata. This works as follows: `octo/content` capability – when TUI Musement adds it to the `Octo-Capabilities` header, Get Products (`GET /products`) and Get Product (`GET /products/{productId}`) also return your product content, such as descriptions, highlights, inclusions and images. Content changes in Ventrata reach TUI Musement on its next product refresh. Typically with TUI Musement: TUI Musement requests `octo/content`.
Availability Sync	✅	TUI Musement checks your live availability in Ventrata. Ventrata doesn't push availability changes to TUI Musement. This works as follows: Availability Check (`POST /availability`) – TUI Musement sends a product, an option and a date or date range. Ventrata answers with each bookable day or time slot, its status (`AVAILABLE`, `LIMITED`, `SOLD_OUT`, `CLOSED` or `FREESALE`), the remaining vacancies, the booking cutoff and an `availabilityId`, which TUI Musement needs to book that slot. Check at booking – when a customer books, Ventrata checks capacity again before it creates the booking, so TUI Musement can't overbook a slot that has just sold out, even if its stored availability is slightly out of date. Typically with TUI Musement: Availability Check: TUI Musement checks your products throughout the day, usually starting about 2 months ahead and covering a single day per request, looks up to about a year ahead and re-checks the same product and dates about every 3 hours. Checks are spread through the day with no strong peak, which suggests a mix of scheduled syncs and live customer searches. What this means for you: when you close a date, change capacity or sell out in Ventrata, TUI Musement shows it after its next check. For dates it checks regularly, that's within about 3 hours. Dates further ahead are usually checked less often.
Pricing Sync	✅	Your prices come back with every availability check, once TUI Musement asks for them with the octo/pricing capability. This works as follows: `octo/pricing` capability – TUI Musement asks for prices by adding `octo/pricing` to the `Octo-Capabilities` header of its requests. Without it, Ventrata sends availability with no prices at all. Availability Check (`POST /availability`) – with pricing on, each day or time slot comes back with your price per unit (ticket type): the retail price the customer pays and the net price you invoice TUI Musement, both from the reseller's pricing in Ventrata (retail and wholesale/commission). Group prices – when TUI Musement also sends how many people of each unit type are booking, Ventrata prices that exact group. This matters for Booking Size fares and other group pricing. Booking Reservation (`POST /bookings`) and Booking Confirmation (`POST /bookings/{uuid}/confirm`) – the booking comes back with its final retail and net price, so the booking in Ventrata always records the price it was sold at. Typically with TUI Musement: TUI Musement requests `octo/pricing` on all of its availability checks, so it sells at your Ventrata prices. TUI Musement doesn't send the number of people per unit type, so prices come back per person, and group pricing such as Booking Size fares may not show correctly on TUI Musement. ‼️ IMPORTANT – Ask for pricing to be enabled. When you ask TUI Musement to map your products, ask them to enable pricing (`octo/pricing`) as well, or switch it on yourself if you map in TUI Musement's portal. Otherwise it may be off, and TUI Musement won't receive your Ventrata prices. 📗 TIP – If prices on TUI Musement look wrong, check the TUI Musement reseller's pricing in Ventrata first: that's what TUI Musement reads.
Promotions Sync	❌	Your Ventrata promotions don't apply on TUI Musement. Prices on TUI Musement don't include promotions you create in Ventrata. Set up any promotions with TUI Musement directly.
Bookings Sync	✅	Bookings and cancellations made on TUI Musement are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows: Hold: Booking Reservation (`POST /bookings`) – when a customer starts checkout on TUI Musement, TUI Musement sends the product, option, chosen slot (`availabilityId`) and one unit item per person. Ventrata checks capacity again and creates an `ON_HOLD` booking, which holds the places while the customer pays. If there's no longer room, Ventrata rejects the hold. Confirm: Booking Confirmation (`POST /bookings/{uuid}/confirm`) – once payment goes through, TUI Musement confirms the hold, with its own booking reference and the customer's contact details. The booking becomes `CONFIRMED` in Ventrata, and Ventrata sends back your booking reference and the tickets (one per person) or a voucher (one per booking), depending on how your product is set up, each with a QR code and a PDF link. TUI Musement gives these to the customer, who shows them at your entrance like any Ventrata ticket. Expire: if the customer doesn't finish paying, TUI Musement never confirms, and the hold expires on its own and frees the places. Cancel: Booking Cancellation (`POST /bookings/{uuid}/cancel`) – when a customer cancels on TUI Musement, TUI Musement cancels the booking in Ventrata. Ventrata accepts this only if the booking can still be cancelled and the option's cancellation cutoff hasn't passed. Otherwise it rejects the request, and TUI Musement has to contact you. Change: TUI Musement doesn't use Booking Update (`PATCH /bookings/{uuid}`), so a change most likely reaches Ventrata as a cancellation plus a new booking. Typically with TUI Musement: TUI Musement doesn't set a hold time, so the default hold time applies. A typical TUI Musement booking is for about 2 people. It's normal to see more holds than confirmed bookings: holds from customers who don't finish paying simply expire. ‼️ IMPORTANT – Bookings sync one way, from TUI Musement to Ventrata. If you cancel, change or rebook a booking from TUI Musement in Ventrata, for example in the Dashboard, TUI Musement isn't notified. Contact TUI Musement so the booking is cancelled or changed on their side too, or ask the customer to cancel through TUI Musement.
Pickups/Dropoff Sync	✅	TUI Musement sends pickup details with its bookings. This works as follows: `octo/pickups` capability – TUI Musement can see which options offer pickup and their pickup points, and send the customer's pickup point or hotel with the booking. If a hotel doesn't match one of your pickup points, Ventrata saves it with the booking so you can arrange the pickup. Typically with TUI Musement: TUI Musement sends pickup details with its bookings.
Custom Questions Sync	✅ / ❌	TUI Musement sends answers to your booking questions with its bookings. This works as follows: `octo/questions` capability – TUI Musement reads the questions set on your products and sends the customer's answers with the booking, where you see them in Ventrata. Typically with TUI Musement: TUI Musement sends answers to your booking questions.
Extras Sync	❌	Extras and add-ons can't be booked through TUI Musement. Customers can only book your main products and options on TUI Musement. Sell extras separately, for example on arrival.
Redemption Sync	❌	Redemptions aren't reported to TUI Musement. Ventrata doesn't notify TUI Musement when a ticket is scanned or redeemed. TUI Musement only sees a redemption if it reads the booking back from Ventrata.
Pass Walkup Scanning Sync	❌	TUI Musement pass holders can't be scanned at your entrance without a booking. Customers from TUI Musement need a booking made through TUI Musement before they visit.
Gift Card Sync	❌	Ventrata gift cards can't be sold or redeemed through TUI Musement. Gift cards bought in Ventrata can't be used on TUI Musement, and TUI Musement can't sell Ventrata gift cards.

✅ supported · ✅ / ❌ limited · ❌ not supported

Good to know: limits and details of the TUI Musement connection

Delays: availability and prices reach TUI Musement only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: TUI Musement can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What TUI Musement can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: TUI Musement issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: TUI Musement can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.

FAQs

No products are displayed on the connection page.

Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.

My Ventrata products use Booking Size fares, and pricing isn't working correctly on TUI Musement.

After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.

📚 More about Ventrata connections

Partner Information

Musement S.p.A.

Via Polesine 13

20139 Milano, Italy

tuimusement.com

Ventrata Partner ID: 8791dce6-29eb-43eb-8e8f-489eb918cf30

TUI Musement: Reseller Connection