FunEx is a California-based discount ticket seller distributing theme park, water park, attraction, movie, dinner theater, sports and concert admissions through corporate employee-perks programs, offered free to employers. Trading for thirty years, it counts Amazon, Netflix and Johnson & Johnson among registered employers and advertises savings of up to 55 percent for employees of US corporations. For operators, it brings US employees buying discounted leisure and attraction tickets through a workplace benefits portal, a demand pool outside travel planning and concentrated in US destinations. It has twice been ranked on the Inc 5000.
Connecting FunEx to Ventrata syncs your availability and prices and delivers bookings, changes and cancellations with tickets issued automatically.
To learn more about partnering with FunEx, visit funex.com.
Primary website | |
Tags | Deals & Corporate Benefits |
Destination markets | 🌎 Global |
Source markets | 🌎 Global |
Specialties | Discounted tickets through US employee perks programs |
Connection features | Availability Sync · Pricing Sync · Bookings Sync |
Ventrata Booked GMV (last 12 months) | US$100k+ |
Ventrata Booked Suppliers (last 12 months) | 10+ |
Developed by | FunEx (using Ventrata's OCTO API) |
This reseller connection lets you sell your products through FunEx without managing availability, pricing and bookings by hand. Features of this connection include:
Availability Sync – FunEx checks your live availability in Ventrata.
Pricing Sync – FunEx gets your prices from your reseller pricing in Ventrata.
Bookings Sync – bookings, updates and cancellations from FunEx are created in Ventrata instantly, and customers get Ventrata tickets.
Creating the FunEx Connection
🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key
Before you begin:
You must have a commercial agreement with FunEx for them to sell your products. To inquire about partnering with them, contact them via funex.com.
You must have FunEx created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.
In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select FunEx from the list of partners.
Select FunEx Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple FunEx connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.
📗 TIP
If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.
Mapping Products to FunEx
Securely share the OCTO API key shown on the connection you've created with your FunEx contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the FunEx team to complete this.
Your Ventrata configuration is complete. You do not need to take any further steps.
📗 TIP
FunEx can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.
Managing the FunEx Connection
Allow or disallow products: limit which destinations, products and options FunEx can access. See how to allow or disallow products.
Rename the connection to tell several FunEx connections apart.
Connection Features Detailed
This section is for anyone who wants to know exactly how the FunEx connection works: which Ventrata OCTO API calls FunEx makes, when it makes them, and what that means for you. Each call links to Ventrata's API documentation.
In short: FunEx pulls everything it needs from Ventrata. It reads your products, checks your availability and prices, and sends bookings and cancellations. Ventrata doesn't push changes to FunEx, so anything you change in Ventrata reaches FunEx the next time it checks.
Timings are typical for FunEx and rounded, and they can change if FunEx changes how it syncs.
Product Mapping | ❌ |
You can't map products from Ventrata. FunEx maps them on its side, through your account manager or FunEx's portal. This works as follows:
Typically with FunEx:
What this means for you: FunEx can only sell what it has mapped. When you add a product, option or unit in Ventrata, FunEx may see it on its next refresh, but it won't sell it until it's mapped. So tell your FunEx account manager whenever you add one. |
Content Sync | ❌ |
FunEx doesn't read your product content from Ventrata. FunEx uses the descriptions, images and other content set up on its own side, so update your content with FunEx directly. |
Availability Sync | ✅ |
FunEx checks your live availability in Ventrata. Ventrata doesn't push availability changes to FunEx. This works as follows:
Typically with FunEx:
What this means for you: when you close a date, change capacity or sell out in Ventrata, FunEx shows it after its next check. For dates it checks regularly, that's within about 7 hours. Dates further ahead are usually checked less often. |
Pricing Sync | ✅ |
Your prices come back with every availability check, once FunEx asks for them with the octo/pricing capability. This works as follows:
Typically with FunEx:
‼️ IMPORTANT – Ask for pricing to be enabled. When you ask FunEx to map your products, ask them to enable pricing ( 📗 TIP – If prices on FunEx look wrong, check the FunEx reseller's pricing in Ventrata first: that's what FunEx reads. |
Promotions Sync | ❌ |
Your Ventrata promotions don't apply on FunEx. Prices on FunEx don't include promotions you create in Ventrata. Set up any promotions with FunEx directly. |
Bookings Sync | ✅ |
Bookings, changes and cancellations made on FunEx are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows:
Typically with FunEx:
‼️ IMPORTANT – Bookings sync one way, from FunEx to Ventrata. If you cancel, change or rebook a booking from FunEx in Ventrata, for example in the Dashboard, FunEx isn't notified. Contact FunEx so the booking is cancelled or changed on their side too, or ask the customer to cancel through FunEx. |
Pickups/Dropoff Sync | ❌ |
FunEx doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with FunEx how it collects pickup details, or arrange them with the customer. |
Custom Questions Sync | ❌ |
FunEx doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with FunEx how it collects that information. |
Extras Sync | ❌ |
Extras and add-ons can't be booked through FunEx. Customers can only book your main products and options on FunEx. Sell extras separately, for example on arrival. |
Redemption Sync | ❌ |
Redemptions aren't reported to FunEx. Ventrata doesn't notify FunEx when a ticket is scanned or redeemed. FunEx only sees a redemption if it reads the booking back from Ventrata. |
Pass Walkup Scanning Sync | ❌ |
FunEx pass holders can't be scanned at your entrance without a booking. Customers from FunEx need a booking made through FunEx before they visit. |
Gift Card Sync | ❌ |
Ventrata gift cards can't be sold or redeemed through FunEx. Gift cards bought in Ventrata can't be used on FunEx, and FunEx can't sell Ventrata gift cards. |
✅ supported · ❌ not supported
Good to know: limits and details of the FunEx connection
Good to know: limits and details of the FunEx connection
Delays: availability and prices reach FunEx only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: FunEx can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What FunEx can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: FunEx issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: FunEx can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.
FAQs
No products are displayed on the connection page.
No products are displayed on the connection page.
Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.
My Ventrata products use Booking Size fares, and pricing isn't working correctly on FunEx.
My Ventrata products use Booking Size fares, and pricing isn't working correctly on FunEx.
After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.
📚 More about Ventrata connections
Partner Information
Fun Express, Inc.
43 Corporate Park, Suite 104
Irvine, CA 92606, United States
Ventrata Partner ID: cf0e84db-5463-47fc-8614-c5dcab6a20af





