UK Welcome Group, also known as International Welcome Group, is a destination management company for Scotland, arranging transport, accommodation and activities for tour operators and selling tours and attraction tickets to travelers through its Scotland Welcome website. For operators, it brings visitors to Scotland booking day trips from Edinburgh, Glasgow and Inverness, walking and ghost tours, hop-on hop-off passes and attractions such as whisky experiences, alongside tour-operator groups.

Connecting UK Welcome Group to Ventrata syncs your availability and prices and delivers bookings, changes and cancellations with tickets issued automatically.

To learn more about partnering with UK Welcome Group, visit iwelcomegroup.com.

Primary website	iwelcomegroup.com
Tags	Destination Organization (DMO)
Destination markets	🌎 Global
Source markets	🌎 Global
Specialties	Scotland day trips, ghost tours and whisky experiences
Connection features	Availability Sync · Pricing Sync · Bookings Sync
Ventrata Booked GMV (last 12 months)	US$10k+
Developed by	UK Welcome Group (using Ventrata's OCTO API)

This reseller connection lets you sell your products through UK Welcome Group without managing availability, pricing and bookings by hand. Features of this connection include:

Availability Sync – UK Welcome Group checks your live availability in Ventrata.
Pricing Sync – UK Welcome Group gets your prices from your reseller pricing in Ventrata.
Bookings Sync – bookings, updates and cancellations from UK Welcome Group are created in Ventrata instantly, and customers get Ventrata tickets.

Creating the UK Welcome Group Connection

🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key

Before you begin:

You must have a commercial agreement with UK Welcome Group for them to sell your products. To inquire about partnering with them, contact them via iwelcomegroup.com.
You must have UK Welcome Group created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.

In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select UK Welcome Group from the list of partners.
Select UK Welcome Group Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple UK Welcome Group connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.

📗 TIP

If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.

Mapping Products to UK Welcome Group

Securely share the OCTO API key shown on the connection you've created with your UK Welcome Group contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the UK Welcome Group team to complete this.

Your Ventrata configuration is complete. You do not need to take any further steps.

📗 TIP

UK Welcome Group can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.

Managing the UK Welcome Group Connection

Allow or disallow products: limit which destinations, products and options UK Welcome Group can access. See how to allow or disallow products.
Rename the connection to tell several UK Welcome Group connections apart.

Connection Features Detailed

This section is for anyone who wants to know exactly how the UK Welcome Group connection works: which Ventrata OCTO API calls UK Welcome Group makes, when it makes them, and what that means for you. Each call links to Ventrata's API documentation.

In short: UK Welcome Group pulls everything it needs from Ventrata. It reads your products, checks your availability and prices, and sends bookings and cancellations. Ventrata doesn't push changes to UK Welcome Group, so anything you change in Ventrata reaches UK Welcome Group the next time it checks.

Timings are typical for UK Welcome Group and rounded, and they can change if UK Welcome Group changes how it syncs.

Product Mapping	❌	You can't map products from Ventrata. UK Welcome Group maps them on its side, through your account manager or UK Welcome Group's portal. This works as follows: Get Products (`GET /products`) – when UK Welcome Group sets up your connection, and whenever it refreshes its listings, it reads every product enabled on the connection, with its options and units (ticket types such as Adult or Child). Get Product (`GET /products/{productId}`) – UK Welcome Group re-reads a single product to pick up changes to its options, units, booking cutoffs and settings. Mapping on UK Welcome Group's side – UK Welcome Group links each Ventrata option and unit to its own listing and ticket types. Your UK Welcome Group account manager does this for you, or you do it in UK Welcome Group's own portal if UK Welcome Group offers one. You only share the connection's API key. Typically with UK Welcome Group: UK Welcome Group reads your full product list about every 14 hours. It re-reads each product about every 6 hours. What this means for you: UK Welcome Group can only sell what it has mapped. When you add a product, option or unit in Ventrata, UK Welcome Group may see it on its next refresh, but it won't sell it until it's mapped. So tell your UK Welcome Group account manager whenever you add one.
Content Sync	✅ / ❌	UK Welcome Group can read your product content, such as descriptions and images, from Ventrata. This works as follows: `octo/content` capability – when UK Welcome Group adds it to the `Octo-Capabilities` header, Get Products (`GET /products`) and Get Product (`GET /products/{productId}`) also return your product content, such as descriptions, highlights, inclusions and images. Content changes in Ventrata reach UK Welcome Group on its next product refresh. Typically with UK Welcome Group: UK Welcome Group requests `octo/content`.
Availability Sync	✅	UK Welcome Group checks your live availability in Ventrata. Ventrata doesn't push availability changes to UK Welcome Group. This works as follows: Availability Check (`POST /availability`) – UK Welcome Group sends a product, an option and a date or date range. Ventrata answers with each bookable day or time slot, its status (`AVAILABLE`, `LIMITED`, `SOLD_OUT`, `CLOSED` or `FREESALE`), the remaining vacancies, the booking cutoff and an `availabilityId`, which UK Welcome Group needs to book that slot. Availability Calendar (`POST /availability/calendar`) – returns one summary per day instead of every time slot, typically to show which dates are open in a date picker. Check at booking – when a customer books, Ventrata checks capacity again before it creates the booking, so UK Welcome Group can't overbook a slot that has just sold out, even if its stored availability is slightly out of date. Typically with UK Welcome Group: Availability Check: UK Welcome Group checks your products throughout the day, usually starting 2 days ahead and covering a single day per request, looks up to 6 days ahead and re-checks the same product and dates about every 13 hours. Availability Calendar: UK Welcome Group checks your products throughout the day, usually starting today and covering about 3 months per request, looks up to about 3 months ahead and re-checks the same product and dates about every hour. Checks are busiest between 21:00 and 03:00 UTC, which suggests most checks are live, as customers browse UK Welcome Group. What this means for you: when you close a date, change capacity or sell out in Ventrata, UK Welcome Group shows it after its next check. For dates it checks regularly, that's within an hour. Dates further ahead are usually checked less often.
Pricing Sync	✅	Your prices come back with every availability check, once UK Welcome Group asks for them with the octo/pricing capability. This works as follows: `octo/pricing` capability – UK Welcome Group asks for prices by adding `octo/pricing` to the `Octo-Capabilities` header of its requests. Without it, Ventrata sends availability with no prices at all. Availability Check (`POST /availability`) – with pricing on, each day or time slot comes back with your price per unit (ticket type): the retail price the customer pays and the net price you invoice UK Welcome Group, both from the reseller's pricing in Ventrata (retail and wholesale/commission). Group prices – when UK Welcome Group also sends how many people of each unit type are booking, Ventrata prices that exact group. This matters for Booking Size fares and other group pricing. Booking Reservation (`POST /bookings`) and Booking Confirmation (`POST /bookings/{uuid}/confirm`) – the booking comes back with its final retail and net price, so the booking in Ventrata always records the price it was sold at. Typically with UK Welcome Group: UK Welcome Group requests `octo/pricing` on all of its availability checks, so it sells at your Ventrata prices. UK Welcome Group doesn't send the number of people per unit type, so prices come back per person, and group pricing such as Booking Size fares may not show correctly on UK Welcome Group. ‼️ IMPORTANT – Ask for pricing to be enabled. When you ask UK Welcome Group to map your products, ask them to enable pricing (`octo/pricing`) as well, or switch it on yourself if you map in UK Welcome Group's portal. Otherwise it may be off, and UK Welcome Group won't receive your Ventrata prices. 📗 TIP – If prices on UK Welcome Group look wrong, check the UK Welcome Group reseller's pricing in Ventrata first: that's what UK Welcome Group reads.
Promotions Sync	❌	Your Ventrata promotions don't apply on UK Welcome Group. Prices on UK Welcome Group don't include promotions you create in Ventrata. Set up any promotions with UK Welcome Group directly.
Bookings Sync	✅	Bookings and cancellations made on UK Welcome Group are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows: Hold: Booking Reservation (`POST /bookings`) – when a customer starts checkout on UK Welcome Group, UK Welcome Group sends the product, option, chosen slot (`availabilityId`) and one unit item per person. Ventrata checks capacity again and creates an `ON_HOLD` booking, which holds the places while the customer pays. If there's no longer room, Ventrata rejects the hold. Confirm: Booking Confirmation (`POST /bookings/{uuid}/confirm`) – once payment goes through, UK Welcome Group confirms the hold, with its own booking reference and the customer's contact details. The booking becomes `CONFIRMED` in Ventrata, and Ventrata sends back your booking reference and the tickets (one per person) or a voucher (one per booking), depending on how your product is set up, each with a QR code and a PDF link. UK Welcome Group gives these to the customer, who shows them at your entrance like any Ventrata ticket. Expire: if the customer doesn't finish paying, UK Welcome Group never confirms, and the hold expires on its own and frees the places. Cancel: Booking Cancellation (`POST /bookings/{uuid}/cancel`) – when a customer cancels on UK Welcome Group, UK Welcome Group cancels the booking in Ventrata. Ventrata accepts this only if the booking can still be cancelled and the option's cancellation cutoff hasn't passed. Otherwise it rejects the request, and UK Welcome Group has to contact you. Change: UK Welcome Group doesn't use Booking Update (`PATCH /bookings/{uuid}`), so a change most likely reaches Ventrata as a cancellation plus a new booking. Typically with UK Welcome Group: UK Welcome Group doesn't set a hold time, so the default hold time applies. A typical UK Welcome Group booking is for about 4 people. It's normal to see more holds than confirmed bookings: holds from customers who don't finish paying simply expire. ‼️ IMPORTANT – Bookings sync one way, from UK Welcome Group to Ventrata. If you cancel, change or rebook a booking from UK Welcome Group in Ventrata, for example in the Dashboard, UK Welcome Group isn't notified. Contact UK Welcome Group so the booking is cancelled or changed on their side too, or ask the customer to cancel through UK Welcome Group.
Pickups/Dropoff Sync	❌	UK Welcome Group doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with UK Welcome Group how it collects pickup details, or arrange them with the customer.
Custom Questions Sync	❌	UK Welcome Group doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with UK Welcome Group how it collects that information.
Extras Sync	❌	Extras and add-ons can't be booked through UK Welcome Group. Customers can only book your main products and options on UK Welcome Group. Sell extras separately, for example on arrival.
Redemption Sync	❌	Redemptions aren't reported to UK Welcome Group. Ventrata doesn't notify UK Welcome Group when a ticket is scanned or redeemed. UK Welcome Group only sees a redemption if it reads the booking back from Ventrata.
Pass Walkup Scanning Sync	❌	UK Welcome Group pass holders can't be scanned at your entrance without a booking. Customers from UK Welcome Group need a booking made through UK Welcome Group before they visit.
Gift Card Sync	❌	Ventrata gift cards can't be sold or redeemed through UK Welcome Group. Gift cards bought in Ventrata can't be used on UK Welcome Group, and UK Welcome Group can't sell Ventrata gift cards.

✅ supported · ✅ / ❌ limited · ❌ not supported

Good to know: limits and details of the UK Welcome Group connection

Delays: availability and prices reach UK Welcome Group only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: UK Welcome Group can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What UK Welcome Group can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: UK Welcome Group issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: UK Welcome Group can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.

FAQs

No products are displayed on the connection page.

Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.

My Ventrata products use Booking Size fares, and pricing isn't working correctly on UK Welcome Group.

After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.

📚 More about Ventrata connections

Partner Information

UK Welcome Group

iwelcomegroup.com

Ventrata Partner ID: cd067948-e96c-4e02-a795-550ae8ea1ff3

UK Welcome Group: Reseller Connection