Visit Britain Shop is the official online store of VisitBritain, the British tourist board, selling attraction entry, multi-attraction passes such as the London Explorer Pass, and transport products including Oyster cards, Travelcards and BritRail passes. For operators, it brings international visitors who pay before they arrive in Britain, with London and the major heritage landmarks the strongest sellers. Additional TXGB fees may apply.

Connecting Visit Britain Shop to Ventrata syncs your availability and prices and delivers bookings, changes and cancellations with tickets issued automatically. Visit Britain Shop runs on TXGB, and receives your products through its certified integration with Ventrata's OCTO API.

To learn more about partnering with Visit Britain Shop, visit visitbritainshop.com.

Primary website	visitbritainshop.com
Tags	Destination Organization (DMO)
Destination markets	🇬🇧 UK
Source markets	🌎 Global
Specialties	Official prepaid passes and transport for visitors to Britain
Connection features	Availability Sync · Pricing Sync · Bookings Sync
Developed by	TXGB (using Ventrata's OCTO API)

This reseller connection lets you sell your products through Visit Britain Shop without managing availability, pricing and bookings by hand. Features of this connection include:

Availability Sync – Visit Britain Shop checks your live availability in Ventrata.
Pricing Sync – Visit Britain Shop gets your prices from your reseller pricing in Ventrata.
Bookings Sync – bookings, updates and cancellations from Visit Britain Shop are created in Ventrata instantly, and customers get Ventrata tickets.

Creating the Visit Britain Shop Connection

🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key

Before you begin:

You must have a commercial agreement with Visit Britain Shop for them to sell your products. To inquire about partnering with them, contact them via visitbritainshop.com.
You must have Visit Britain Shop created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.

In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Visit Britain Shop (powered by TXGB) from the list of partners.
Select Visit Britain Shop Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Visit Britain Shop connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.

📗 TIP

If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.

Mapping Products to Visit Britain Shop

Securely share the OCTO API key shown on the connection you've created with your Visit Britain Shop contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the Visit Britain Shop team to complete this.

Your Ventrata configuration is complete. You do not need to take any further steps.

📗 TIP

Visit Britain Shop can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.

Managing the Visit Britain Shop Connection

Allow or disallow products: limit which destinations, products and options Visit Britain Shop can access. See how to allow or disallow products.
Rename the connection to tell several Visit Britain Shop connections apart.

Connection Features Detailed

This section is for anyone who wants to know exactly how the Visit Britain Shop connection works: which Ventrata OCTO API calls Visit Britain Shop makes (through TXGB's certified integration), when it makes them, and what that means for you. Each call links to Ventrata's API documentation.

In short: Visit Britain Shop pulls everything it needs from Ventrata. It reads your products, checks your availability and prices, and sends bookings and cancellations. Ventrata doesn't push changes to Visit Britain Shop, so anything you change in Ventrata reaches Visit Britain Shop the next time it checks.

Timings are typical for Visit Britain Shop and rounded, and they can change if Visit Britain Shop changes how it syncs.

Product Mapping	❌	You can't map products from Ventrata. Visit Britain Shop maps them on its side, through your account manager or Visit Britain Shop's portal. This works as follows: Get Products (`GET /products`) – when Visit Britain Shop sets up your connection, and whenever it refreshes its listings, it reads every product enabled on the connection, with its options and units (ticket types such as Adult or Child). Get Product (`GET /products/{productId}`) – Visit Britain Shop re-reads a single product to pick up changes to its options, units, booking cutoffs and settings. Mapping on Visit Britain Shop's side – Visit Britain Shop links each Ventrata option and unit to its own listing and ticket types. Your Visit Britain Shop account manager does this for you, or you do it in Visit Britain Shop's own portal if Visit Britain Shop offers one. You only share the connection's API key. Typically with Visit Britain Shop: Visit Britain Shop reads your full product list about once a day. What this means for you: Visit Britain Shop can only sell what it has mapped. When you add a product, option or unit in Ventrata, Visit Britain Shop may see it on its next refresh, but it won't sell it until it's mapped. So tell your Visit Britain Shop account manager whenever you add one.
Content Sync	✅ / ❌	Visit Britain Shop can read your product content, such as descriptions and images, from Ventrata. This works as follows: `octo/content` capability – when Visit Britain Shop adds it to the `Octo-Capabilities` header, Get Products (`GET /products`) and Get Product (`GET /products/{productId}`) also return your product content, such as descriptions, highlights, inclusions and images. Content changes in Ventrata reach Visit Britain Shop on its next product refresh. Typically with Visit Britain Shop: Visit Britain Shop requests `octo/content`.
Availability Sync	✅	Visit Britain Shop checks your live availability in Ventrata. Ventrata doesn't push availability changes to Visit Britain Shop. This works as follows: Availability Check (`POST /availability`) – Visit Britain Shop sends a product, an option and a date or date range. Ventrata answers with each bookable day or time slot, its status (`AVAILABLE`, `LIMITED`, `SOLD_OUT`, `CLOSED` or `FREESALE`), the remaining vacancies, the booking cutoff and an `availabilityId`, which Visit Britain Shop needs to book that slot. Check at booking – when a customer books, Ventrata checks capacity again before it creates the booking, so Visit Britain Shop can't overbook a slot that has just sold out, even if its stored availability is slightly out of date. Typically with Visit Britain Shop: Availability Check: Visit Britain Shop checks your products throughout the day, usually starting about 3 months ahead and covering 29 days per request, looks up to about a year ahead and re-checks the same product and dates about every 2 hours. Checks are spread through the day with no strong peak, which suggests a mix of scheduled syncs and live customer searches. What this means for you: when you close a date, change capacity or sell out in Ventrata, Visit Britain Shop shows it after its next check. For dates it checks regularly, that's within about 2 hours. Dates further ahead are usually checked less often.
Pricing Sync	✅	Your prices come back with every availability check, once Visit Britain Shop asks for them with the octo/pricing capability. This works as follows: `octo/pricing` capability – Visit Britain Shop asks for prices by adding `octo/pricing` to the `Octo-Capabilities` header of its requests. Without it, Ventrata sends availability with no prices at all. Availability Check (`POST /availability`) – with pricing on, each day or time slot comes back with your price per unit (ticket type): the retail price the customer pays and the net price you invoice Visit Britain Shop, both from the reseller's pricing in Ventrata (retail and wholesale/commission). Group prices – when Visit Britain Shop also sends how many people of each unit type are booking, Ventrata prices that exact group. This matters for Booking Size fares and other group pricing. Booking Reservation (`POST /bookings`) and Booking Confirmation (`POST /bookings/{uuid}/confirm`) – the booking comes back with its final retail and net price, so the booking in Ventrata always records the price it was sold at. Typically with Visit Britain Shop: Visit Britain Shop requests `octo/pricing` on all of its availability checks, so it sells at your Ventrata prices. Visit Britain Shop sends the number of people per unit type, so group prices are calculated for the actual booking. ‼️ IMPORTANT – Ask for pricing to be enabled. When you ask Visit Britain Shop to map your products, ask them to enable pricing (`octo/pricing`) as well, or switch it on yourself if you map in Visit Britain Shop's portal. Otherwise it may be off, and Visit Britain Shop won't receive your Ventrata prices. 📗 TIP – If prices on Visit Britain Shop look wrong, check the Visit Britain Shop reseller's pricing in Ventrata first: that's what Visit Britain Shop reads.
Promotions Sync	❌	Your Ventrata promotions don't apply on Visit Britain Shop. Prices on Visit Britain Shop don't include promotions you create in Ventrata. Set up any promotions with Visit Britain Shop directly.
Bookings Sync	✅	Bookings and cancellations made on Visit Britain Shop are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows: Hold: Booking Reservation (`POST /bookings`) – when a customer starts checkout on Visit Britain Shop, Visit Britain Shop sends the product, option, chosen slot (`availabilityId`) and one unit item per person. Ventrata checks capacity again and creates an `ON_HOLD` booking, which holds the places while the customer pays. If there's no longer room, Ventrata rejects the hold. Confirm: Booking Confirmation (`POST /bookings/{uuid}/confirm`) – once payment goes through, Visit Britain Shop confirms the hold. The booking becomes `CONFIRMED` in Ventrata, and Ventrata sends back your booking reference and the tickets (one per person) or a voucher (one per booking), depending on how your product is set up, each with a QR code and a PDF link. Visit Britain Shop gives these to the customer, who shows them at your entrance like any Ventrata ticket. Expire: if the customer doesn't finish paying, Visit Britain Shop never confirms, and the hold expires on its own and frees the places. Cancel: Booking Cancellation (`POST /bookings/{uuid}/cancel`) – when a customer cancels on Visit Britain Shop, Visit Britain Shop cancels the booking in Ventrata. Ventrata accepts this only if the booking can still be cancelled and the option's cancellation cutoff hasn't passed. Otherwise it rejects the request, and Visit Britain Shop has to contact you. Change: Booking Update (`PATCH /bookings/{uuid}`) – lets Visit Britain Shop change a booking in place, for example a new date, time or number of people. Some resellers cancel and rebook instead. ‼️ IMPORTANT – Bookings sync one way, from Visit Britain Shop to Ventrata. If you cancel, change or rebook a booking from Visit Britain Shop in Ventrata, for example in the Dashboard, Visit Britain Shop isn't notified. Contact Visit Britain Shop so the booking is cancelled or changed on their side too, or ask the customer to cancel through Visit Britain Shop.
Pickups/Dropoff Sync	❌	Visit Britain Shop doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with Visit Britain Shop how it collects pickup details, or arrange them with the customer.
Custom Questions Sync	❌	Visit Britain Shop doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with Visit Britain Shop how it collects that information.
Extras Sync	❌	Extras and add-ons can't be booked through Visit Britain Shop. Customers can only book your main products and options on Visit Britain Shop. Sell extras separately, for example on arrival.
Redemption Sync	❌	Redemptions aren't reported to Visit Britain Shop. Ventrata doesn't notify Visit Britain Shop when a ticket is scanned or redeemed. Visit Britain Shop only sees a redemption if it reads the booking back from Ventrata.
Pass Walkup Scanning Sync	❌	Visit Britain Shop pass holders can't be scanned at your entrance without a booking. Customers from Visit Britain Shop need a booking made through Visit Britain Shop before they visit.
Gift Card Sync	❌	Ventrata gift cards can't be sold or redeemed through Visit Britain Shop. Gift cards bought in Ventrata can't be used on Visit Britain Shop, and Visit Britain Shop can't sell Ventrata gift cards.

✅ supported · ✅ / ❌ limited · ❌ not supported

Good to know: limits and details of the Visit Britain Shop connection

Delays: availability and prices reach Visit Britain Shop only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: Visit Britain Shop can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What Visit Britain Shop can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: Visit Britain Shop issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: Visit Britain Shop can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.

FAQs

No products are displayed on the connection page.

Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.

My Ventrata products use Booking Size fares, and pricing isn't working correctly on Visit Britain Shop.

After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.

📚 More about Ventrata connections

Partner Information

British Tourist Authority

3 Grosvenor Gardens, London, SW1W 0BD

United Kingdom

visitbritainshop.com

Ventrata Partner ID: 88813308-919b-474d-8e0d-d605897574fa

Tourism Exchange Great Britain Limited

Menzies LLP, 4th Floor, 95 Gresham Street, London, EC2V 7AB