GL Tours is a B2B marketplace distributing tours, attractions and activities in more than 60 countries to online travel agencies (OTAs), wholesalers and travel sellers through an API and white-label booking options. For operators, it brings trade demand from Latin American source markets, with product content and support in English, Spanish and Portuguese, so listings reach Spanish- and Portuguese-speaking travelers booking through the sellers they already use at home. Its inventory already includes SeaWorld Orlando, the Vatican Museums and Broadway.
Connecting GL Tours to Ventrata syncs your availability and prices and delivers bookings, changes and cancellations with tickets issued automatically.
To learn more about partnering with GL Tours, visit gl-tours.com.
Primary website | |
Tags | B2B Marketplace |
Destination markets | 🌎 Global |
Source markets | 🌎 Global |
Specialties | Spanish- and Portuguese-speaking Latin American trade |
Connection features | Availability Sync · Pricing Sync · Bookings Sync |
Ventrata Booked GMV (last 12 months) | US$100k+ |
Ventrata Booked Suppliers (last 12 months) | 10+ |
Developed by | GL Tours (using Ventrata's OCTO API) |
This reseller connection lets you sell your products through GL Tours without managing availability, pricing and bookings by hand. Features of this connection include:
Availability Sync – GL Tours checks your live availability in Ventrata.
Pricing Sync – GL Tours gets your prices from your reseller pricing in Ventrata.
Bookings Sync – bookings, updates and cancellations from GL Tours are created in Ventrata instantly, and customers get Ventrata tickets.
Creating the GL Tours Connection
🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key
Before you begin:
You must have a commercial agreement with GL Tours for them to sell your products. To inquire about partnering with them, contact them via gl-tours.com.
You must have GL Tours created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.
In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select GL Tours from the list of partners.
Select GL Tours Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple GL Tours connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.
📗 TIP
If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.
Mapping Products to GL Tours
Securely share the OCTO API key shown on the connection you've created with your GL Tours contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the GL Tours team to complete this.
Your Ventrata configuration is complete. You do not need to take any further steps.
📗 TIP
GL Tours can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.
Managing the GL Tours Connection
Allow or disallow products: limit which destinations, products and options GL Tours can access. See how to allow or disallow products.
Rename the connection to tell several GL Tours connections apart.
Connection Features Detailed
This section is for anyone who wants to know exactly how the GL Tours connection works: which Ventrata OCTO API calls GL Tours makes, when it makes them, and what that means for you. Each call links to Ventrata's API documentation.
In short: GL Tours pulls everything it needs from Ventrata. It reads your products, checks your availability and prices, and sends bookings and cancellations. Ventrata doesn't push changes to GL Tours, so anything you change in Ventrata reaches GL Tours the next time it checks.
Timings are typical for GL Tours and rounded, and they can change if GL Tours changes how it syncs.
Product Mapping | ❌ |
You can't map products from Ventrata. GL Tours maps them on its side, through your account manager or GL Tours's portal. This works as follows:
Typically with GL Tours:
What this means for you: GL Tours can only sell what it has mapped. When you add a product, option or unit in Ventrata, GL Tours may see it on its next refresh, but it won't sell it until it's mapped. So tell your GL Tours account manager whenever you add one. |
Content Sync | ✅ / ❌ |
GL Tours can read your product content, such as descriptions and images, from Ventrata. This works as follows:
Typically with GL Tours:
|
Availability Sync | ✅ |
GL Tours checks your live availability in Ventrata. Ventrata doesn't push availability changes to GL Tours. This works as follows:
Typically with GL Tours:
What this means for you: when you close a date, change capacity or sell out in Ventrata, GL Tours shows it after its next check. For dates it checks regularly, that's within about 9 hours. Dates further ahead are usually checked less often. |
Pricing Sync | ✅ |
Your prices come back with every availability check, once GL Tours asks for them with the octo/pricing capability. This works as follows:
Typically with GL Tours:
‼️ IMPORTANT – Ask for pricing to be enabled. When you ask GL Tours to map your products, ask them to enable pricing ( 📗 TIP – If prices on GL Tours look wrong, check the GL Tours reseller's pricing in Ventrata first: that's what GL Tours reads. |
Promotions Sync | ❌ |
Your Ventrata promotions don't apply on GL Tours. Prices on GL Tours don't include promotions you create in Ventrata. Set up any promotions with GL Tours directly. |
Bookings Sync | ✅ |
Bookings, changes and cancellations made on GL Tours are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows:
Typically with GL Tours:
‼️ IMPORTANT – Bookings sync one way, from GL Tours to Ventrata. If you cancel, change or rebook a booking from GL Tours in Ventrata, for example in the Dashboard, GL Tours isn't notified. Contact GL Tours so the booking is cancelled or changed on their side too, or ask the customer to cancel through GL Tours. |
Pickups/Dropoff Sync | ✅ / ❌ |
GL Tours sends pickup details with its bookings. This works as follows:
Typically with GL Tours:
|
Custom Questions Sync | ❌ |
GL Tours doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with GL Tours how it collects that information. |
Extras Sync | ❌ |
Extras and add-ons can't be booked through GL Tours. Customers can only book your main products and options on GL Tours. Sell extras separately, for example on arrival. |
Redemption Sync | ❌ |
Redemptions aren't reported to GL Tours. Ventrata doesn't notify GL Tours when a ticket is scanned or redeemed. GL Tours only sees a redemption if it reads the booking back from Ventrata. |
Pass Walkup Scanning Sync | ❌ |
GL Tours pass holders can't be scanned at your entrance without a booking. Customers from GL Tours need a booking made through GL Tours before they visit. |
Gift Card Sync | ❌ |
Ventrata gift cards can't be sold or redeemed through GL Tours. Gift cards bought in Ventrata can't be used on GL Tours, and GL Tours can't sell Ventrata gift cards. |
✅ supported · ✅ / ❌ limited · ❌ not supported
Good to know: limits and details of the GL Tours connection
Good to know: limits and details of the GL Tours connection
Delays: availability and prices reach GL Tours only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: GL Tours can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What GL Tours can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: GL Tours issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: GL Tours can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.
FAQs
No products are displayed on the connection page.
No products are displayed on the connection page.
Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.
My Ventrata products use Booking Size fares, and pricing isn't working correctly on GL Tours.
My Ventrata products use Booking Size fares, and pricing isn't working correctly on GL Tours.
After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.
📚 More about Ventrata connections
Partner Information
BLAU International Corporation
153 E Flagler St, #1120
Miami, FL 33131, United States
Ventrata Partner ID: 993143f7-53fa-424c-a886-6f9190aa683a





