Magpie is a product content platform for tour and activity operators. It positions itself as the single source of truth for experience content, holding descriptions, media and FAQs in one hub, with translation into more than 80 languages, review sentiment and search optimisation aimed at Google, OTAs and conversational assistants.
Connecting Magpie to Ventrata gives it secure access to your products and bookings so your product content can stay in sync with your Ventrata products.
To learn more about Magpie, visit magpie.travel.
Primary website | |
Tags | Content Management |
Developed by | Magpie (using Ventrata's OCTO API) |
This app connection links your Ventrata account with Magpie so it can manage and translate your product content from one hub. Features of this connection include:
Reads your products – so content in Magpie is matched to your Ventrata products.
Manages product content – descriptions, media, FAQs and translations in one hub.
Reads your bookings – including updates and cancellations.
‼️ IMPORTANT
Magpie will process your guests' personal data. Review your privacy policy and terms before connecting.
Creating the Magpie Connection
🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key
Before you begin:
You must have an agreement with Magpie to use their services.
In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Magpie from the list of partners.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Magpie connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.
📗 TIP
If needed, you can also allow or disallow products or destinations on the connection level to limit what Magpie can access.
Sharing Access with Magpie
Securely share the OCTO API key shown on the connection you've created with your Magpie contact so they can complete the setup on their side.
Your Ventrata configuration is complete. You can revoke access at any time by deactivating the connection.
Managing the Magpie Connection
Revoke access by deactivating the connection.
Allow or disallow products: limit which destinations, products and options Magpie can access. See how to allow or disallow products.
Rename the connection to tell several Magpie connections apart.
Connection Features Detailed
This section is for anyone who wants to know exactly how the Magpie connection works: what Magpie does with your Ventrata data, and which Ventrata OCTO API calls it makes.
Reads products and availability | ✅ |
Reads the products enabled on the connection. Magpie reads the products and availability you enable on the connection.
What this means for you: Limit what it sees with allow/disallow settings. |
Reads bookings | ✅ |
Retrieves your bookings, updates and cancellations. Magpie reads bookings for the products enabled on the connection. It also sees changes and cancellations to those bookings.
What this means for you: Bookings you take in Ventrata reach the partner without re-keying. |
✅ supported
FAQs
Magpie can't see some of my products.
Magpie can't see some of my products.
Check which destinations, products and options are allowed on the connection, and confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.
📚 More about Ventrata connections
Partner Information
Magpie Travel, Inc.
Ventrata Partner ID: af1ff8f3-f9b1-4119-b099-e19c602ed20b





