To create a campaign in Ventrata first you need to create a flow in Klaviyo. To create a flow you need:

Trigger - an event, such as Booking Confirmation, that tells Klaviyo which flow to fire
Transactional Email - this is the content that is sent to the customer

Create Custom Event

Klaviyos Events API allows you to retrieve and create events that trigger flows. Each event has one metric—or event type—associated with it and a timestamp for when it occurred.

📗 TIP

Learn more about Events API in Klaviyo's developer documentation.

Prerequisites:

Have at least one profile identifier, such as id, email

📗 TIP
Typically, at least one profile (your email address) will be available. You can use this to create custom events.

Create a custom event:

📒 NOTE

Klaviyo's developer documentation provides examples of POST requests in common programming languages.

{
    "data": {
      "type": "event",
      "attributes": {
        "time": "2025-04-24T15:01:28Z",
        "properties": {
          "action": "Booking Confirmation",
          "booking_code": "H8011Q0N",
          "booking_duration": "1 hour",
          "customer_first_name": "Eguenie Lalande",
          "booking_question_answers": "Do you require a wheelchair?",
          "booking_all_answers": "Yes"
        },
        "metric": {
          "data": {
            "type": "metric",
            "attributes": {
              "name": "Booking Confirmation"
            }
          }
        },
        "profile": {
          "data": {
            "type": "profile",
            "attributes": {
              "email": "[email protected]"
            }
          }
        },
        "unique_id": "UNIQUE-EVENT-ID"
      }
    }
  }

Attribute	Description
`properties`	REQUIRED use this space to insert variables you wish to use with the event; provide sample data for each property 📘 EXAMPLE You can use general variables for your customers: `customer_full_name` `customer_email` `booking_total` But you may want to include specific booking related variables for the email type: Booking Cancellation `booking_cancelled_at` Booking Confirmation `booking_created_at` and so on
`metric`	defines the event type; this can be named the same as your event
`profile`	Klaviyo is profile-based and requires a profile to associate events with; requires `id` `email` - you can use the email you use to log into Klaviyo as it already exists as a profile `phone_number`
`unique_id`	unique identifier of the event 📗 TIP Use uuidv4 or similar to create unique IDs for your events.

📗 TIP

Learn more about events data model in Klaviyo's developer documentation.

Verify Event Creation

If your request was successful, you should see the metric of your custom event added in Klaviyo.

Go to your Klaviyo dashboard.
Navigate to Analytics > Metrics.

Analytics > Metrics
In the list of metrics, you will notice the corresponding metric is added.
In this case 'Booking Confirmation'.

Custom Metric

Create Email Template

In your Klaviyo dashboard, go to Content > Templates.
Press the Create button.

Create Template
Use the WYSIWYG editor to drag and drop content into the email template.

Edit Template

📒 NOTE
Insert variables into your template to populate your emails with actual values form individual bookings. Typically, your variables will relate to the event—like Booking Confirmation. So a variable will have the following format:

event.ventrata_variable|default:"

Replace ventrata_variable with the appropriate Klaviyo variable.
When you are done editing, press the Exit button.

Exit Editor

Create Flow

In your Klaviyo dashboard, go to Flows.
Press the Create flow button.

Klaviyo - Create Flow
Then, press the Build your own button.

Klaviyo - Build Your Own Flow
Enter a name for your flow, such as 'Booking Confirmation'.
Press the Create flow button.

Klaviyo - Create Flow
Select your custom metric by going to Your metrics > API.
Then choose the custom event.
In this case 'Booking Confirmation'.

Select Custom Trigger
Press Save to set up your trigger.

Set up Trigger
Confirm and save your trigger selection.

Confirm and Save Trigger Selection
Drag and drop the Email action into the flow.

Add Email
Click on the email box to view Email details.

Email Details
Set the following parameters:
- Email name - internal name of the email
- Subject line - the subject line as it will appear in customers' inboxes
- Preview text - the line below the subject line; if not provided, the beginning of the email body is shown
  
  Press Edit sender to view the following:
- Sender name - the name that appears in the sender information (for example, Ventrata)
- Sender email address - by default, this is the email used to log into your Klaviyo account; change it here as needed
- Uncheck the 'Use as reply-to' to specify a reply-to address
- Add Cc and Bcc addresses
  
  Edit Subject and Sender
Press the Select template button.
Switch to the Email: saved tab.

Email: Saved
On your template, press the three dots and select 'Use template'.

Use Template
Press the Preview & test button.

Preview & Test
Scroll down the right-hand pane to 'All properties'.
You will see two sets of properties:
- Event properties - these are the properties specified by you when creating the custom event, populated with your sample data
- Profile properties - these are properties collected by Klaviyo for each profile
Click on any property to copy and press Done in the top right corner.
Paste the copied property into the correct position in your template.

📒 NOTE
Repeat steps 16. to 19. for each property you wish to use in your template.
When your template is ready, press the Exit button in the top right corner.

Exit Template Editor
Then press the Done button in the top right corner to return to the flow.

Return to Flow Editor
In the flow editor, make sure the email step is selected and edit the email details as follows:
- Status - Manual
  
  Email Status
- Skip recently emailed profiled - ❗️MUST BE DISABLED❗️
- Enable UTM Tracking & Use custom tracking parameters - Optional
Finally, press the Save button to save your flow settings.

Save Flow
You can now exit the flow.

Exit Flow Setup

Turn Email into Transactional

You will need Klaviyo's Support team to help you with this step. The email must fulfil the following conditions:

Prerequisites:

Your Klaviyo account must be a paid account.
The email status is set to MANUAL.
The email DOES NOT have an A/B test set up for it.
The email must not be imported from your e-commerce platform into Klaviyo.

Ask Klaviyo for Support

Go to Klaviyo Support.
Select Email support.
Email Support
Select a category and your issue.
Issue Settings
Scroll down the form to submit a request.
Submit a Request
In the free text box, include
- a message describing your need to make your email into transactional
- link to the flow email
📗 TIP
To obtain the correct email URL, open your flow, select the email action, and copy the URL from your browser's address bar. Paste it into your support request.
Edit Template
Select 'High' priority.
High Priority
Press Submit to send your request to Klaviyo.
Submit

Klaviyo's Support Team responds within 24 hours, but typically, your email is marked as transactional much sooner.

Turn Email Live

Once your flow is set up and the email has been marked 'TRANSACTIONAL', you can activate it by switching its status to LIVE.

In your Klaviyo dashboard, go to Flows.
Select your flow.
In the flow builder, select the Email block.
Change the status from MANUAL to LIVE.

Switch Email to Live

Create Campaign in Ventrata

Log in to your Ventrata dashboard.
Go to Products > Campaigns.

Campaigns
Press the + New Campaign button.

New Campaign
Enter a campaign name.
Keep the ‘Active’ field ticked.

Campaign Name
Select the ‘Klaviyo’ campaign manager.

Campaign Manager
Select your Klaviyo dummy trigger flow.

Campaign Template
ou can include a promotion.

Promotion
Check ‘Scheduled’ to send campaigns automatically when conditions specified using the below parameters are met:
- bookings made between the selected dates and times
  
  Booking Date Range
- travel dates between the specified dates
  
  Travel Date Range
- X days before or after Travel Date, Booking Date, Redemption Date or Cancellation Date
  
  Schedule
Target your campaign at bookings specified by ‘Booking Sources’, ‘Booking Types’ and ‘Booking Statuses’.

Campaign Targets
Target specific languages.

Customer Languages
Select what type of channel the campaign should use to deliver receipts (email or sms only).

Campaign Channels
Target specific destinations, products and resellers.

Blacklist/Whitelist
Press the Create Campaign button.

Create Campaign