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How to Create Mailjet Campaigns

Connect Mailjet with Ventrata to create next-level transactional emails.

Lucia Burin Sestakova avatar
Written by Lucia Burin Sestakova
Updated over a week ago

Prerequisites:

  • You have a working Mailjet account.

  • Your Ventrata dashboard has been linked with your Mailjet account.

📗 TIP

If you need guidance on how to create a Mailjet account and how to link it with Ventrata, read our article on How to Connect a Mailjet Account.


Create Mailjet Template

  1. Log in to your Mailjet account.

  2. Go to Templates > Email Templates using the top navigation bar.

    Email Templates

  3. Select the Transactional tab below the navigation bar.

    Transactional Templates

  4. Press the Create a new template button.

    Create New Template

  5. Select your preferred method to create your template.

    Create New Transactional Template


    📗 TIP

    For the purposes of this guide, we used a template from the gallery offered by Mailjet.


  6. Enter a name for your template.


    📗 TIP

    It is good practice to include the purpose of the campaign in the title as it will help distinguish templates from each other.


  7. Then press the Use this template button.

    Name Your Template

  8. Customise your template by modifying elements.

  9. Use the pane on the left to add content elements, change the layout or settings

    Edit Options

  10. Select elements to reveal editing options

    Element Options

  11. Enter the Subject of your email and the name that should appear in the sender field.

  12. Press the Save button.

    Email and Sender Details

  13. Press the Preview & Test button to test the look and feel of your template.

    Preview & Test


Insert Variables in the Text

Mailjet variables store values assigned to them in the Ventrata dashboard.

  1. To insert a variable into your template, press the Variables button on the actions pane of a text element.

    Add Variables

  2. Enter variable name.

    Insert Variable


    📗 TIP

    Make sure Custom transactional variable is selected in the ‘Type of variable’ field.


    📒 NOTE

    A space between two words is always replaced by an underscore “_“.


  3. Press the Insert button.

    Variable in Body Text


    📗 TIP

    For the full list of applicable variables please visit Mailjet Variables. You may also simply copy and paste variables from the article, however make sure you copy all parts of the variable correctly, ie: bookended with double brackets {{ }}, a colon and two double quotation marks “” after the variable name.


  4. When you are happy with the look and content of your template, press the Save & Publish button.

    Save & Publish

Create Ventrata Campaign

  1. Log in to your Ventrata dashboard.

  2. Go to Products > Campaigns.

    Products - Campaigns

  3. Press the + New Campaign button.

    Campaign - + New Campaign

  4. Enter a campaign name.

  5. Check the ‘Active’ field.

    Enter Name

  6. Select the ‘Mailjet’ campaign manager.

    Mailjet Campaign Manager

  7. Select your Mailjet template.

    Mailjet Template

  8. You can include a promotion.

    Promotion

  9. Check ‘Scheduled’ to send campaigns automatically when conditions specified using the below parameters are met:

    • bookings made between the selected dates and times

      Booking Period

    • travel dates between the specified dates

      Validity

    • X days before or after Travel Date, Booking Date, Redemption Date or Cancellation Date

      Schedule

  10. Target your campaign at bookings specified by ‘Booking Sources’, ‘Booking Types’

    and ‘Booking Statuses’.

    Campaign Booking Parameters

  11. Target specific languages.

    Languages

  12. Select what type of channel the campaign should use to deliver receipts (email or

    sms only).

    Only Email Receipt & Only SMS Receipt

  13. Target specific destinations, products and resellers.

    Additional Campaign Parameters

  14. Press the Create Campaign button.

Create Campaign

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