Prerequisites:
You have a working Postmark account.
Your Ventrata dashboard has been linked with your Postmark account.
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If you need guidance on how to create a Postmark account and how to link it with Ventrata, read our articles Create a Postmark Account and Link Postmark with Ventrata.
Create Postmark Template
Postmark offers highly compatible and responsive email templates using HTML. You have the option to create your own code from scratch or use one of the pre-built templates and layouts.
Templates are the body of your email, unique to each type of email. Layouts are common across templates; this is where you add elements that identify your brand. You can; however, choose to include your layout within the template structure, see below.
📒 NOTE
Postmark does not host assets, including images, which means that you need to host them elsewhere using a hosting service. You can then reference the images by their URLs in the <img> tags throughout the template.
In your Postmark account, go to the Servers page.
Select a server.
Go to the Templates tab.
Press the Add template button in the centre.
Choose a pre-built template or select Code your own to create a template from scratch.
You have the option to choose a layout or place all the styling inside the email template.
Press the Continue button to start building.
Give your template a name (internal reference) and enter a subject line, which your customers can see.
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You can use variables for replaceable content. Use them in the following format:
{{ventrata_variable_name}}. For a list of available variables, please see the Postmark Variables page.Press the Edit tab in the template window.
Toggle ‘HTML’ and ‘Text’ to edit your template in the preferred format.
📒 NOTE
You can include scannable QR codes in the body of the email by adding the following piece of code:
<img src="{{code_image_url}}" width="120px" height="120px">, where the{{code_image_url}}variable defines the QR code and the link to the booking.Please, always include the width and height parameters when using this variable.
Preview your edits by switching to the Preview tab.
Toggle ‘HTML’ and ‘Text’ to preview your template in the preferred format.
In the HTML view, press the Edit test variables button to edit and preview how your template looks using sample values.
Press the Save button to save your edits.
You have the option to send a test email to preview your layout in different email clients.
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You can create up to 100 templates per server.
To edit the layout, press the Templates tab and select Layouts below. The same editing and previewing options are available as for Templates.
Create Ventrata Campaign
Log in to your Ventrata dashboard.
Go to Products > Campaigns.
Press the + New Campaign button.
Enter a campaign name.
Keep the ‘Active’ field ticked.
Select the ‘Postmark’ campaign manager.
Select your Postmark template.
You can include a promotion.
Check ‘Scheduled’ to send campaigns automatically when conditions specified using the below parameters are met:
bookings made between the selected dates and times
travel dates between the specified dates
X days before or after Travel Date, Booking Date, Redemption Date or Cancellation Date
Target your campaign at bookings specified by ‘Booking Sources’, ‘Booking Types’
and ‘Booking Statuses’.
Target specific languages.
Select what type of channel the campaign should use to deliver receipts (email or
sms only).
Target specific destinations, products and resellers.
Press the Create Campaign button.