Streamed Live: Oct 14, 2025, 04:00 PM
On-demand Recording: https://streamyard.com/3wmbzjqbukyk
Do OTAs compete with direct bookings—or can they actually help them grow?
In this partner webinar, Anna Cashman (Head of B2B Brand & Insights, GetYourGuide) and Gisel Vidals (Sales Manager, USA, Mexico & the Caribbean, Ventrata) unpack findings from a new research study conducted by GetYourGuide in collaboration with Ventrata, Bókun, and FareHarbor.
Using anonymized booking data from operators of all sizes—from small and mid-sized suppliers to large enterprise attractions, across multiple categories and markets—the study challenges the long-held belief that OTAs cannibalize direct sales. Instead, the data shows how a diversified, well-connected distribution strategy can drive sustainable, long-term growth.
In this webinar, we’ll cover:
What the data really shows about OTA impact on direct bookings
How the “billboard effect” appears in the experiences space
The role of distribution mix, supplier size, and market maturity
Why enterprise attractions and smaller operators see different OTA dynamics
Why strong API connectivity is essential for scaling with OTAs—and how Ventrata enables it