Live: Feb 11, 2025, 05:00 PM GMT
Registration: https://streamyard.com/watch/WuMYhbxmEZe5
Connectivity quality is one of the least visible — and most impactful — factors in distribution performance.
Two ticketing systems can both be “integrated” with the same partner (such as an OTA or pass operator), yet deliver very different results in terms of supported API features, response times, error rates, and ultimately booking success. For attractions and tour operators, these differences often go unnoticed until they start affecting revenue.
To address this, several leading OTAs now run connectivity quality and partner programs that assess integration performance and reward high-performing providers. Ventrata holds top-tier status across multiple such programs — but what does that actually reflect? What is being measured, how consistently, and what does it mean in practice for operators using one system versus another?
In this expert panel discussion, connectivity leaders from GetYourGuide, Viator, Go City, and Civitatis join Ventrata to unpack what connectivity quality means in real terms, how it is evaluated across platforms, and how operators can use these signals to improve distribution, reduce operational friction, and make more informed system choices.
Moderator & Panelists
Dominic Martinkevic
Head of Partnerships — Ventrata
Dominic moderates the discussion, bringing a cross-platform view of connectivity standards, partner programs, and how technical performance translates into real distribution outcomes for operators.
Expert Panelists
Nick Rifken
Senior Business Manager, Connectivity Partnerships — GetYourGuide
Nick works closely with ticketing and reservation system partners to build reliable, high-performing integrations, with a focus on API quality, performance, and scalability.
Adam Toohey
Associate Director, Supplier Connectivity — Viator
Adam leads supplier connectivity initiatives at Viator, specializing in integration standards, performance evaluation, and the impact of technical quality on booking success at scale.
Katie Vecchione
Vice President, Partner Products — Go City
Katie oversees partner-facing products and connectivity strategy at Go City, ensuring integrations support pass-based distribution and deliver consistent guest experiences.
Andrew Aley
Supply Lead, Experiences — Airbnb
Andrew is responsible for scaling and optimizing connectivity that supports Airbnb Experiences globally, balancing platform requirements with partner capabilities.
David Chaves Núñez
Supply Connectivity Lead — Civitatis
David manages integrations across multiple markets at Civitatis, focusing on connectivity performance, operational reliability, and meeting platform technical standards.