Activity Crest is an online marketplace for hop-on hop-off bus tours and city sightseeing, listing experiences in more than 125 cities and selling in more than ten currencies. For operators, it brings sightseers planning a first visit to a city, families included, who book instant e-tickets for bus, boat and walking tours, museum and attraction tickets and combo tours, with the deepest inventory in London, Barcelona, Amsterdam, Lisbon and Porto and North American coverage in San Francisco and New York.

Connecting Activity Crest to Ventrata syncs your availability and prices and delivers bookings, changes and cancellations with tickets issued automatically.

To learn more about partnering with Activity Crest, visit activity-crest.com.

Primary website	activity-crest.com
Tags	OTA · Tours & Activities OTA · Sightseeing & Hop-On Hop-Off
Destination markets	🌎 Global
Source markets	🌎 Global
Specialties	Hop-on hop-off and city sightseeing for first-time visitors
Connection features	Availability Sync · Pricing Sync · Bookings Sync
Ventrata Booked Suppliers (last 12 months)	5+
Developed by	Activity Crest (using Ventrata's OCTO API)

This reseller connection lets you sell your products through Activity Crest without managing availability, pricing and bookings by hand. Features of this connection include:

Availability Sync – Activity Crest checks your live availability in Ventrata.
Pricing Sync – Activity Crest gets your prices from your reseller pricing in Ventrata.
Bookings Sync – bookings, updates and cancellations from Activity Crest are created in Ventrata instantly, and customers get Ventrata tickets.

Creating the Activity Crest Connection

🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key

Before you begin:

You must have a commercial agreement with Activity Crest for them to sell your products. To inquire about partnering with them, contact them via activity-crest.com.
You must have Activity Crest created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.

In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Activity Crest from the list of partners.
Select Activity Crest Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Activity Crest connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.

📗 TIP

If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.

Mapping Products to Activity Crest

Securely share the OCTO API key shown on the connection you've created with your Activity Crest contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the Activity Crest team to complete this.

Your Ventrata configuration is complete. You do not need to take any further steps.

📗 TIP

Activity Crest can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.

Managing the Activity Crest Connection

Allow or disallow products: limit which destinations, products and options Activity Crest can access. See how to allow or disallow products.
Rename the connection to tell several Activity Crest connections apart.

Connection Features Detailed

This section is for anyone who wants to know exactly how the Activity Crest connection works: which Ventrata OCTO API calls Activity Crest makes, when it makes them, and what that means for you. Each call links to Ventrata's API documentation.

In short: Activity Crest pulls everything it needs from Ventrata. It reads your products, checks your availability and prices, and sends bookings and cancellations. Ventrata doesn't push changes to Activity Crest, so anything you change in Ventrata reaches Activity Crest the next time it checks.

Timings are typical for Activity Crest and rounded, and they can change if Activity Crest changes how it syncs.

Product Mapping	❌	You can't map products from Ventrata. Activity Crest maps them on its side, through your account manager or Activity Crest's portal. This works as follows: Get Products (`GET /products`) – when Activity Crest sets up your connection, and whenever it refreshes its listings, it reads every product enabled on the connection, with its options and units (ticket types such as Adult or Child). Get Product (`GET /products/{productId}`) – Activity Crest re-reads a single product to pick up changes to its options, units, booking cutoffs and settings. Mapping on Activity Crest's side – Activity Crest links each Ventrata option and unit to its own listing and ticket types. Your Activity Crest account manager does this for you, or you do it in Activity Crest's own portal if Activity Crest offers one. You only share the connection's API key. Typically with Activity Crest: Activity Crest reads your full product list about once a day. It re-reads each product about every 10 hours. What this means for you: Activity Crest can only sell what it has mapped. When you add a product, option or unit in Ventrata, Activity Crest may see it on its next refresh, but it won't sell it until it's mapped. So tell your Activity Crest account manager whenever you add one.
Content Sync	✅ / ❌	Activity Crest can read your product content, such as descriptions and images, from Ventrata. This works as follows: `octo/content` capability – when Activity Crest adds it to the `Octo-Capabilities` header, Get Products (`GET /products`) and Get Product (`GET /products/{productId}`) also return your product content, such as descriptions, highlights, inclusions and images. Content changes in Ventrata reach Activity Crest on its next product refresh. Typically with Activity Crest: Activity Crest requests `octo/content`.
Availability Sync	✅	Activity Crest checks your live availability in Ventrata. Ventrata doesn't push availability changes to Activity Crest. This works as follows: Availability Check (`POST /availability`) – Activity Crest sends a product, an option and a date or date range. Ventrata answers with each bookable day or time slot, its status (`AVAILABLE`, `LIMITED`, `SOLD_OUT`, `CLOSED` or `FREESALE`), the remaining vacancies, the booking cutoff and an `availabilityId`, which Activity Crest needs to book that slot. Availability Calendar (`POST /availability/calendar`) – returns one summary per day instead of every time slot, typically to show which dates are open in a date picker. Check at booking – when a customer books, Ventrata checks capacity again before it creates the booking, so Activity Crest can't overbook a slot that has just sold out, even if its stored availability is slightly out of date. Typically with Activity Crest: Availability Check: Activity Crest checks your products throughout the day, usually starting tomorrow and covering a single day per request, looks up to 12 days ahead and re-checks the same product and dates about every 8 hours. Availability Calendar: Activity Crest checks each product about every 2 hours, usually starting about 6 months ahead and covering 50 days per request and looks up to about a year ahead. Checks are busiest between 05:00 and 11:00 UTC, which suggests most checks are live, as customers browse Activity Crest. What this means for you: when you close a date, change capacity or sell out in Ventrata, Activity Crest shows it after its next check. For dates it checks regularly, that's within about 2 hours. Dates further ahead are usually checked less often.
Pricing Sync	✅	Your prices come back with every availability check, once Activity Crest asks for them with the octo/pricing capability. This works as follows: `octo/pricing` capability – Activity Crest asks for prices by adding `octo/pricing` to the `Octo-Capabilities` header of its requests. Without it, Ventrata sends availability with no prices at all. Availability Check (`POST /availability`) – with pricing on, each day or time slot comes back with your price per unit (ticket type): the retail price the customer pays and the net price you invoice Activity Crest, both from the reseller's pricing in Ventrata (retail and wholesale/commission). Group prices – when Activity Crest also sends how many people of each unit type are booking, Ventrata prices that exact group. This matters for Booking Size fares and other group pricing. Booking Reservation (`POST /bookings`) and Booking Confirmation (`POST /bookings/{uuid}/confirm`) – the booking comes back with its final retail and net price, so the booking in Ventrata always records the price it was sold at. Typically with Activity Crest: Activity Crest requests `octo/pricing` on all of its availability checks, so it sells at your Ventrata prices. Activity Crest sends the number of people per unit type, so group prices are calculated for the actual booking. ‼️ IMPORTANT – Ask for pricing to be enabled. When you ask Activity Crest to map your products, ask them to enable pricing (`octo/pricing`) as well, or switch it on yourself if you map in Activity Crest's portal. Otherwise it may be off, and Activity Crest won't receive your Ventrata prices. 📗 TIP – If prices on Activity Crest look wrong, check the Activity Crest reseller's pricing in Ventrata first: that's what Activity Crest reads.
Promotions Sync	❌	Your Ventrata promotions don't apply on Activity Crest. Prices on Activity Crest don't include promotions you create in Ventrata. Set up any promotions with Activity Crest directly.
Bookings Sync	✅	Bookings and cancellations made on Activity Crest are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows: Hold: Booking Reservation (`POST /bookings`) – when a customer starts checkout on Activity Crest, Activity Crest sends the product, option, chosen slot (`availabilityId`) and one unit item per person. Ventrata checks capacity again and creates an `ON_HOLD` booking, which holds the places while the customer pays. If there's no longer room, Ventrata rejects the hold. Confirm: Booking Confirmation (`POST /bookings/{uuid}/confirm`) – once payment goes through, Activity Crest confirms the hold, with its own booking reference and the customer's contact details. The booking becomes `CONFIRMED` in Ventrata, and Ventrata sends back your booking reference and the tickets (one per person) or a voucher (one per booking), depending on how your product is set up, each with a QR code and a PDF link. Activity Crest gives these to the customer, who shows them at your entrance like any Ventrata ticket. Expire: if the customer doesn't finish paying, Activity Crest never confirms, and the hold expires on its own and frees the places. Cancel: Booking Cancellation (`POST /bookings/{uuid}/cancel`) – when a customer cancels on Activity Crest, Activity Crest cancels the booking in Ventrata. Ventrata accepts this only if the booking can still be cancelled and the option's cancellation cutoff hasn't passed. Otherwise it rejects the request, and Activity Crest has to contact you. Change: Activity Crest doesn't use Booking Update (`PATCH /bookings/{uuid}`), so a change most likely reaches Ventrata as a cancellation plus a new booking. Typically with Activity Crest: Activity Crest doesn't set a hold time, so the default hold time applies. A typical Activity Crest booking is for about 2 people. It's normal to see more holds than confirmed bookings: holds from customers who don't finish paying simply expire. ‼️ IMPORTANT – Bookings sync one way, from Activity Crest to Ventrata. If you cancel, change or rebook a booking from Activity Crest in Ventrata, for example in the Dashboard, Activity Crest isn't notified. Contact Activity Crest so the booking is cancelled or changed on their side too, or ask the customer to cancel through Activity Crest.
Pickups/Dropoff Sync	❌	Activity Crest doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with Activity Crest how it collects pickup details, or arrange them with the customer.
Custom Questions Sync	❌	Activity Crest doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with Activity Crest how it collects that information.
Extras Sync	❌	Extras and add-ons can't be booked through Activity Crest. Customers can only book your main products and options on Activity Crest. Sell extras separately, for example on arrival.
Redemption Sync	❌	Redemptions aren't reported to Activity Crest. Ventrata doesn't notify Activity Crest when a ticket is scanned or redeemed. Activity Crest only sees a redemption if it reads the booking back from Ventrata.
Pass Walkup Scanning Sync	❌	Activity Crest pass holders can't be scanned at your entrance without a booking. Customers from Activity Crest need a booking made through Activity Crest before they visit.
Gift Card Sync	❌	Ventrata gift cards can't be sold or redeemed through Activity Crest. Gift cards bought in Ventrata can't be used on Activity Crest, and Activity Crest can't sell Ventrata gift cards.

✅ supported · ✅ / ❌ limited · ❌ not supported

Good to know: limits and details of the Activity Crest connection

Delays: availability and prices reach Activity Crest only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: Activity Crest can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What Activity Crest can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: Activity Crest issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: Activity Crest can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.

FAQs

No products are displayed on the connection page.

Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.

My Ventrata products use Booking Size fares, and pricing isn't working correctly on Activity Crest.

After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.

📚 More about Ventrata connections

Partner Information

Activity Crest Limited

111 Dudley Road West, Tividale, Oldbury, England, B69 2HU

United Kingdom

activity-crest.com

Ventrata Partner ID: 158eb39f-49be-4e7a-b95d-6040dce83799

Activity Crest: Reseller Connection