Viator, is a leading online marketplace that connects suppliers of tours and activities with travelers worldwide. It provides operators with tools to list, manage, and promote their products, while benefiting from. As a TripAdvisor company, Viator is the only platform that directly supplies this travel reviews giant with bookable tours and activities. Each month, Viator reaches 350 million travel planners through Viator, TripAdvisor, 3,000 affiliate partners, and over 175,000 travel agents. Visit operatorresources.viator.com to learn more.
This connection enables you to sell your products on Viator in a more automated way, eliminating the need to manually manage availability, pricing, and bookings in their Management Center. Capabilities of this connection allow you to:
Sync availability, pricing, and deals for your Viator products with Ventrata.
Receive bookings, updates, cancellations from Viator to Ventrata.
Issue vouchers/tickets from Ventrata to Viator customers instantly.
For the connection to sell products from Viator yourself, see Viator Operator Connection.
🏆 Ventrata offers best-in-class API connectivity with Viator:
Viator Top Connectivity Partner (2023-2025)
Viator Top Connectivity Partner (2023-2025)
As part of their Connectivity Quality Program, Viator selects, recognizes, and showcases booking management software providing the most seamless customer and supplier experience. The decision is based on a set of benchmarks that ensures the highest level of quality, including booking success score (error rates), API capability support, API response times, supplier engagement, etc.
In 2023, amongst a few other systems, Ventrata has been recognized as Viator Top Connectivity Partner and has kept the esteemed status ever since.
“At Viator, we believe that strong partnerships are essential to the success of our operator community. We’re fortunate to have top partners like Ventrata who provide exceptional API connectivity. This makes it simpler and easier for suppliers to manage their Viator products.” - Sarah Dines, CCO @ Viator.
Creating Connection
Prerequisites:
Before you begin, you must have a supplier account with Viator and your products created in their Management Center. To configure this connection, log into your Admin account.
📗 TIP
If you are not yet working with Viator, you can create an account here.
You must have Viator created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. This API connection requires that the reseller is set to the "Bill to my account" settlement method.
To set up your Viator connection for the first time, you need to first set Ventrata as your reservation system in Viator Management Center, and then create a connection in Ventrata:
Step 1: Set Ventrata as Reservation System to your Viator account
Log in to Viator Supplier Management Center.
Click on your account name in the top-right corner.
Select 'Account'.
Account
Go to the 'Connectivity' tab.
Set/change your reservation system to Ventrata.
Press the Connect Now button if you don't have the API connected now.
Press the Edit button if you are connected to another system.
Ventrata receives and automatically accepts the invitation to your account and automatically completes all other settings (including API key) when you create a connection in Ventrata.
Connect reservation system
Step 2: Create Connection in Ventrata
In the Ventrata Dashboard, go to Connections > Connections.
Press the + New Connection button, and select 'Viator' from the list of partners.
New Connection
Select 'Viator' from the list of your resellers (must be created before creating a connection).
The connection will inherit the reseller's configuration, like pricing, allowed destinations, products, etc.
Select Reseller
In the 'Viator Supplier Code' field, enter your 'Viator Supplier ID', which can be found next to your name in Viator Supplier Management Center.
Supplier Code
Viator Supplier Code
Optional) You can also set the connection name of your choosing, which may be helpful if you have multiple Viator connections and would like to differentiate between them more easily in the future.
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If needed, you can also whitelist/blacklist products or destinations on the connection level in addition to what you have configured on the reseller, which can be helpful if you have multiple Viator connections linked to one reseller.
Mapping Products
Once the connection is created, you can start linking your Viator products & options to corresponding Ventrata products & options - the process called "mapping". This can be done in either of these two ways:
Method 1: Self-Mapping using Ventrata Dashboard (recommended)
Method 1: Self-Mapping using Ventrata Dashboard (recommended)
In Ventrata Dashboard, go to Connections > Connections.
Select the 'Viator' connection that you want to use for product mapping.
📒 NOTE
The Connections page displays a table with your GetYourGuide products and options (listings) on the left, and the currently mapped Ventrata products and options on the right. Any active listings that are unmapped or incorrectly mapped are highlighted in red.Press the Viator listing you want to map.
Select the Ventrata product and, if prompted, the option that you want this listing to be connected to.
Press the Update Mapping button. Ventrata automatically completes the product mapping in the Viator portal and connects your product.
Update Connection Mapping
Method 2: Self-Mapping using Viator Supplier Portal
Method 2: Self-Mapping using Viator Supplier Portal
Log in to Viator Supplier Management Center, go to Products.
Click the Manage button next to the Viator product listing you would like to connect.
Under the 'Product Connection' tab, select an option you want to connect and click the Edit button next to it.
Use a reservation system and select Ventrata from the dropdown list displayed.
Next, select the Ventrata Product and Option this Viator listing needs to be connected to from the dropdown list displayed.
Press Save.
📒 NOTE
You may be prompted to correct configuration errors like a mismatch in data between systems before you can save mapping.Email [email protected] and [email protected] requesting the Pricing API be enabled.