Hospitality Line is a UK group-travel booking agency and wholesaler established in 1992, serving tour operators, coach operators, travel agencies and concierge services with attractions, group dining, theater, sightseeing and river cruises across Britain, Ireland and mainland Europe. For operators, it brings trade demand from inbound and domestic group organizers, with an agent portal handling free-sale FIT and small-group bookings and more than one million group meals arranged a year, so bookings arrive as pre-planned group visits.

Connecting Hospitality Line to Ventrata syncs your availability and prices and delivers bookings, changes and cancellations with tickets issued automatically.

To learn more about partnering with Hospitality Line, visit hospitalityline.co.uk.

Primary website	hospitalityline.co.uk
Tags	Travel Agent
Destination markets	🌎 Global
Source markets	🌎 Global
Specialties	Pre-planned group visits for coach and tour operators
Connection features	Availability Sync · Pricing Sync · Bookings Sync
Ventrata Booked GMV (last 12 months)	US$10k+
Developed by	Hospitality Line (using Ventrata's OCTO API)

This reseller connection lets you sell your products through Hospitality Line without managing availability, pricing and bookings by hand. Features of this connection include:

Availability Sync – Hospitality Line checks your live availability in Ventrata.
Pricing Sync – Hospitality Line gets your prices from your reseller pricing in Ventrata.
Bookings Sync – bookings, updates and cancellations from Hospitality Line are created in Ventrata instantly, and customers get Ventrata tickets.

Creating the Hospitality Line Connection

🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key

Before you begin:

You must have a commercial agreement with Hospitality Line for them to sell your products. To inquire about partnering with them, contact them via hospitalityline.co.uk.
You must have Hospitality Line created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.

In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Hospitality Line from the list of partners.
Select Hospitality Line Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Hospitality Line connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.

📗 TIP

If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.

Mapping Products to Hospitality Line

Securely share the OCTO API key shown on the connection you've created with your Hospitality Line contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the Hospitality Line team to complete this.

Your Ventrata configuration is complete. You do not need to take any further steps.

📗 TIP

Hospitality Line can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.

Managing the Hospitality Line Connection

Allow or disallow products: limit which destinations, products and options Hospitality Line can access. See how to allow or disallow products.
Rename the connection to tell several Hospitality Line connections apart.

Connection Features Detailed

This section is for anyone who wants to know exactly how the Hospitality Line connection works: which Ventrata OCTO API calls Hospitality Line makes, when it makes them, and what that means for you. Each call links to Ventrata's API documentation.

In short: Hospitality Line pulls everything it needs from Ventrata. It reads your products, checks your availability and prices, and sends bookings and cancellations. Ventrata doesn't push changes to Hospitality Line, so anything you change in Ventrata reaches Hospitality Line the next time it checks.

Timings are typical for Hospitality Line and rounded, and they can change if Hospitality Line changes how it syncs.

Product Mapping	❌	You can't map products from Ventrata. Hospitality Line maps them on its side, through your account manager or Hospitality Line's portal. This works as follows: Get Products (`GET /products`) – when Hospitality Line sets up your connection, and whenever it refreshes its listings, it reads every product enabled on the connection, with its options and units (ticket types such as Adult or Child). Get Product (`GET /products/{productId}`) – Hospitality Line re-reads a single product to pick up changes to its options, units, booking cutoffs and settings. Mapping on Hospitality Line's side – Hospitality Line links each Ventrata option and unit to its own listing and ticket types. Your Hospitality Line account manager does this for you, or you do it in Hospitality Line's own portal if Hospitality Line offers one. You only share the connection's API key. Typically with Hospitality Line: It re-reads each product about every 2 hours. What this means for you: Hospitality Line can only sell what it has mapped. When you add a product, option or unit in Ventrata, Hospitality Line may see it on its next refresh, but it won't sell it until it's mapped. So tell your Hospitality Line account manager whenever you add one.
Content Sync	✅ / ❌	Hospitality Line can read your product content, such as descriptions and images, from Ventrata. This works as follows: `octo/content` capability – when Hospitality Line adds it to the `Octo-Capabilities` header, Get Products (`GET /products`) and Get Product (`GET /products/{productId}`) also return your product content, such as descriptions, highlights, inclusions and images. Content changes in Ventrata reach Hospitality Line on its next product refresh. Typically with Hospitality Line: Hospitality Line requests `octo/content`.
Availability Sync	✅	Hospitality Line checks your live availability in Ventrata. Ventrata doesn't push availability changes to Hospitality Line. This works as follows: Availability Check (`POST /availability`) – Hospitality Line sends a product, an option and a date or date range. Ventrata answers with each bookable day or time slot, its status (`AVAILABLE`, `LIMITED`, `SOLD_OUT`, `CLOSED` or `FREESALE`), the remaining vacancies, the booking cutoff and an `availabilityId`, which Hospitality Line needs to book that slot. Check at booking – when a customer books, Ventrata checks capacity again before it creates the booking, so Hospitality Line can't overbook a slot that has just sold out, even if its stored availability is slightly out of date. Typically with Hospitality Line: Availability Check: Hospitality Line checks your products throughout the day, usually starting today and covering 12 days per request, looks up to about 7 months ahead and re-checks the same product and dates about every 6 hours. Checks are spread through the day with no strong peak, which suggests a mix of scheduled syncs and live customer searches. What this means for you: when you close a date, change capacity or sell out in Ventrata, Hospitality Line shows it after its next check. For dates it checks regularly, that's within about 6 hours. Dates further ahead are usually checked less often.
Pricing Sync	✅	Your prices come back with every availability check, once Hospitality Line asks for them with the octo/pricing capability. This works as follows: `octo/pricing` capability – Hospitality Line asks for prices by adding `octo/pricing` to the `Octo-Capabilities` header of its requests. Without it, Ventrata sends availability with no prices at all. Availability Check (`POST /availability`) – with pricing on, each day or time slot comes back with your price per unit (ticket type): the retail price the customer pays and the net price you invoice Hospitality Line, both from the reseller's pricing in Ventrata (retail and wholesale/commission). Group prices – when Hospitality Line also sends how many people of each unit type are booking, Ventrata prices that exact group. This matters for Booking Size fares and other group pricing. Booking Reservation (`POST /bookings`) and Booking Confirmation (`POST /bookings/{uuid}/confirm`) – the booking comes back with its final retail and net price, so the booking in Ventrata always records the price it was sold at. Typically with Hospitality Line: Hospitality Line requests `octo/pricing` on all of its availability checks, so it sells at your Ventrata prices. Hospitality Line doesn't send the number of people per unit type, so prices come back per person, and group pricing such as Booking Size fares may not show correctly on Hospitality Line. ‼️ IMPORTANT – Ask for pricing to be enabled. When you ask Hospitality Line to map your products, ask them to enable pricing (`octo/pricing`) as well, or switch it on yourself if you map in Hospitality Line's portal. Otherwise it may be off, and Hospitality Line won't receive your Ventrata prices. 📗 TIP – If prices on Hospitality Line look wrong, check the Hospitality Line reseller's pricing in Ventrata first: that's what Hospitality Line reads.
Promotions Sync	❌	Your Ventrata promotions don't apply on Hospitality Line. Prices on Hospitality Line don't include promotions you create in Ventrata. Set up any promotions with Hospitality Line directly.
Bookings Sync	✅	Bookings and cancellations made on Hospitality Line are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows: Hold: Booking Reservation (`POST /bookings`) – when a customer starts checkout on Hospitality Line, Hospitality Line sends the product, option, chosen slot (`availabilityId`) and one unit item per person. Ventrata checks capacity again and creates an `ON_HOLD` booking, which holds the places while the customer pays. If there's no longer room, Ventrata rejects the hold. Confirm: Booking Confirmation (`POST /bookings/{uuid}/confirm`) – once payment goes through, Hospitality Line confirms the hold, with its own booking reference and the customer's contact details. The booking becomes `CONFIRMED` in Ventrata, and Ventrata sends back your booking reference and the tickets (one per person) or a voucher (one per booking), depending on how your product is set up, each with a QR code and a PDF link. Hospitality Line gives these to the customer, who shows them at your entrance like any Ventrata ticket. Expire: if the customer doesn't finish paying, Hospitality Line never confirms, and the hold expires on its own and frees the places. Cancel: Booking Cancellation (`POST /bookings/{uuid}/cancel`) – when a customer cancels on Hospitality Line, Hospitality Line cancels the booking in Ventrata. Ventrata accepts this only if the booking can still be cancelled and the option's cancellation cutoff hasn't passed. Otherwise it rejects the request, and Hospitality Line has to contact you. Change: Hospitality Line doesn't use Booking Update (`PATCH /bookings/{uuid}`), so a change most likely reaches Ventrata as a cancellation plus a new booking. Typically with Hospitality Line: Hospitality Line doesn't set a hold time, so the default hold time applies. A typical Hospitality Line booking is for about 2 people. It's normal to see more holds than confirmed bookings: holds from customers who don't finish paying simply expire. Hospitality Line also checks the bookings it has made, with Get Booking (`GET /bookings/{uuid}`) about every 14 hours, for example to reconcile its records. ‼️ IMPORTANT – Bookings sync one way, from Hospitality Line to Ventrata. If you cancel, change or rebook a booking from Hospitality Line in Ventrata, for example in the Dashboard, Hospitality Line isn't notified. Contact Hospitality Line so the booking is cancelled or changed on their side too, or ask the customer to cancel through Hospitality Line.
Pickups/Dropoff Sync	❌	Hospitality Line doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with Hospitality Line how it collects pickup details, or arrange them with the customer.
Custom Questions Sync	❌	Hospitality Line doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with Hospitality Line how it collects that information.
Extras Sync	❌	Extras and add-ons can't be booked through Hospitality Line. Customers can only book your main products and options on Hospitality Line. Sell extras separately, for example on arrival.
Redemption Sync	❌	Redemptions aren't reported to Hospitality Line. Ventrata doesn't notify Hospitality Line when a ticket is scanned or redeemed. Hospitality Line only sees a redemption if it reads the booking back from Ventrata.
Pass Walkup Scanning Sync	❌	Hospitality Line pass holders can't be scanned at your entrance without a booking. Customers from Hospitality Line need a booking made through Hospitality Line before they visit.
Gift Card Sync	❌	Ventrata gift cards can't be sold or redeemed through Hospitality Line. Gift cards bought in Ventrata can't be used on Hospitality Line, and Hospitality Line can't sell Ventrata gift cards.

✅ supported · ✅ / ❌ limited · ❌ not supported

Good to know: limits and details of the Hospitality Line connection

Delays: availability and prices reach Hospitality Line only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: Hospitality Line can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What Hospitality Line can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: Hospitality Line issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: Hospitality Line can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.

FAQs

No products are displayed on the connection page.

Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.

My Ventrata products use Booking Size fares, and pricing isn't working correctly on Hospitality Line.

After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.

📚 More about Ventrata connections

Partner Information

Hospitality Line Limited

2 Leman Street, London, E1W 9US

United Kingdom

hospitalityline.co.uk

Ventrata Partner ID: 40cb27b7-5947-4141-b8c9-be23db99a43d

Hospitality Line: Reseller Connection