We offer simple, scalable pricing for the Web Product Analytics & A/B Testing Features, including a free entry level option so you can try it with minimal risk. Below is a breakdown of the plans and associated benefits:
Free Plan (Starter) | Professional Plan (Full Suite) |
$0 | $500/month |
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Free Plan (Starter)
This plan is a permanent free tier to let you experience Ventrata Product Analytics basics. It includes a streamlined analytics dashboard with recent data (past 14 days). You can also run 1 A/B test to try out the experimentation capabilities.
The free plan is ideal for evaluating the platform on a single product or for smaller clients who have low volume and just want simple insights.
📒 NOTE
The free dashboard provides core metrics and trends for the last 30 days, but does not retain long-term history. If you exceed 5,000 events in a month, you may need to upgrade to continue tracking all events
Professional Plan (Full Suite)
Our main offering unlocks the full power of the analytics and A/B testing platform. The Professional Plan is $500 per month (base fee) and includes:
Unlimited data history: Access all your events and performance data since March 1, 2024 and going forward, for long-term and comparative analysis.
Event volume included: Up to 100,000 events per month are included in the base price. This comfortably covers the vast majority of low to mid-sized clients' needs.
Unlimited A/B tests: There is no limit on the number of experiments you can run. Feel free to test as many ideas as you want.
Dedicated support: The plan comes with support, including onboarding assistance (help with CMP integration and dashboard setup) and a monthly 1-hour analytics review call with our team. In these calls, we can help interpret your data, suggest optimisations, and assist in planning new experiments. You also receive priority support for any issues or questions that arise.
Continuous updates: All new analytics features, improvements, and documentation updates are included at no extra charge. We are continuously improving the platform, and as a subscriber you automatically get the latest and greatest.
The Professional Plan also has scalable pricing tiers for higher event volumes. If your usage exceeds 100,000 events in a month, additional events are billed in blocks as follows:
No. of events | Billing |
100,001 – 250,000 events | +$125/month |
250,001 – 500,000 events | +$250/month |
500,001 – 1,000,000 events | +$500/month |
1,000,001 – 2,000,000 events | +$1,000/month |
> 2,000,000 events | Custom pricing (we can discuss a tailored plan if your needs are this large) |
These volume based fees are simply added on top of the $500 base in any month where the threshold is exceeded.
📘 EXAMPLE
If your checkout records about 150,000 events in a month, your cost for that month would be $500 base + $125 = $625.
If the following month your volume is 90,000 events, you’d just pay the base $500.
This transparent usage based model ensures you’re paying in proportion to the value and scale you’re getting, without any surprise overage penalties (you only move into a higher tier if your business is growing and generating more events).
Enterprise Options
For very high volumes or custom needs (more than 2 million events/month, special data retention policies, etc.), we offer custom pricing and solutions. Please contact us to discuss an enterprise arrangement if needed.
Optional Professional Services
While the Professional Plan includes plenty of support for most customers, we also offer additional services for those who want extra hands-on help or faster execution on analytics initiatives. These services are completely optional and can be purchased as needed:
Analytics Consulting & A/B Testing Support: Our team can assist with experiment design, variant implementation, and results analysis on an hourly basis.
For instance, if you have a specific complex experiment in mind but lack the time or expertise to set it up, we can help.
Additionally we can also perform deep dive analyses, custom reporting, or troubleshooting of your analytics data beyond the standard dashboard.
Analyst support is $95/hour; Engineering support for technical implementation is $135/hour.
Most clients find that the combination of the built-in dashboard and the included monthly consultation covers their needs. But if you require additional assistance, these professional services are available to ensure you get the maximum value out of the platform.
No Long-Term Commitment
All plans are month to month. We’re confident in the value our Product Analytics suite delivers, so you can start on the Professional plan without a long-term contract, upgrade, downgrade, or cancel at any time. The free tier is, of course, zero commitment and you can remain on it as long as it suits your business needs.