FunPass is Entertainment Benefits Group's direct-to-consumer multi-attraction pass, launched in 2026, bundling two to five choices from more than 50 attractions across New York, Las Vegas, Los Angeles and its theme parks, San Diego, Oahu and Atlanta, at savings of up to 50 percent. Passes run 30 days and redeem by QR code, with travelers picking their attractions after purchase. For operators, it brings US leisure travelers who commit to several admissions upfront before a city or theme park trip, alongside the demand EBG already channels through Undercover Tourist and its employee-benefits marketplaces.

Connecting FunPass to Ventrata syncs your availability and prices and delivers bookings, changes and cancellations with tickets issued automatically. FunPass runs on Entertainment Benefits Group, and receives your products through its certified integration with Ventrata's OCTO API.

To learn more about partnering with FunPass, visit funpass.com.

Primary website	funpass.com
Tags	Multi-Attraction Pass
Destination markets	🌎 Global
Source markets	🌎 Global
Specialties	Pick-and-choose passes for US city and theme park trips
Connection features	Availability Sync · Pricing Sync · Bookings Sync
Developed by	Entertainment Benefits Group (using Ventrata's OCTO API)

This reseller connection lets you sell your products through FunPass without managing availability, pricing and bookings by hand. Features of this connection include:

Availability Sync – FunPass checks your live availability in Ventrata.
Pricing Sync – FunPass gets your prices from your reseller pricing in Ventrata.
Bookings Sync – bookings, updates and cancellations from FunPass are created in Ventrata instantly, and customers get Ventrata tickets.

Creating the FunPass Connection

🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key

Before you begin:

You must have a commercial agreement with FunPass for them to sell your products. To inquire about partnering with them, contact them via funpass.com.
You must have FunPass created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.

In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select FunPass (powered by Entertainment Benefits Group) from the list of partners.
Select FunPass Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple FunPass connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.

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If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.

Mapping Products to FunPass

Securely share the OCTO API key shown on the connection you've created with your FunPass contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the FunPass team to complete this.

Your Ventrata configuration is complete. You do not need to take any further steps.

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FunPass can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.

Managing the FunPass Connection

Allow or disallow products: limit which destinations, products and options FunPass can access. See how to allow or disallow products.
Rename the connection to tell several FunPass connections apart.

Connection Features Detailed

This section is for anyone who wants to know exactly how the FunPass connection works: which Ventrata OCTO API calls FunPass makes (through Entertainment Benefits Group's certified integration), when it makes them, and what that means for you. Each call links to Ventrata's API documentation.

In short: FunPass pulls everything it needs from Ventrata. It reads your products, checks your availability (and your prices, when it asks for them), and sends bookings and cancellations. Ventrata doesn't push changes to FunPass, so anything you change in Ventrata reaches FunPass the next time it checks.

Timings are typical for FunPass and rounded, and they can change if FunPass changes how it syncs.

Product Mapping	❌	You can't map products from Ventrata. FunPass maps them on its side, through your account manager or FunPass's portal. This works as follows: Get Products (`GET /products`) – when FunPass sets up your connection, and whenever it refreshes its listings, it reads every product enabled on the connection, with its options and units (ticket types such as Adult or Child). Get Product (`GET /products/{productId}`) – FunPass re-reads a single product to pick up changes to its options, units, booking cutoffs and settings. Mapping on FunPass's side – FunPass links each Ventrata option and unit to its own listing and ticket types. Your FunPass account manager does this for you, or you do it in FunPass's own portal if FunPass offers one. You only share the connection's API key. Typically with FunPass: FunPass reads your full product list about once a day. It re-reads each product about once a day. What this means for you: FunPass can only sell what it has mapped. When you add a product, option or unit in Ventrata, FunPass may see it on its next refresh, but it won't sell it until it's mapped. So tell your FunPass account manager whenever you add one.
Content Sync	❌	FunPass doesn't read your product content from Ventrata. FunPass uses the descriptions, images and other content set up on its own side, so update your content with FunPass directly.
Availability Sync	✅	FunPass checks your live availability in Ventrata. Ventrata doesn't push availability changes to FunPass. This works as follows: Availability Check (`POST /availability`) – FunPass sends a product, an option and a date or date range. Ventrata answers with each bookable day or time slot, its status (`AVAILABLE`, `LIMITED`, `SOLD_OUT`, `CLOSED` or `FREESALE`), the remaining vacancies, the booking cutoff and an `availabilityId`, which FunPass needs to book that slot. Check at booking – when a customer books, Ventrata checks capacity again before it creates the booking, so FunPass can't overbook a slot that has just sold out, even if its stored availability is slightly out of date. Typically with FunPass: Availability Check: FunPass checks each product every few minutes. Checks are busiest between 06:00 and 12:00 UTC, which suggests most checks are live, as customers browse FunPass. What this means for you: when you close a date, change capacity or sell out in Ventrata, FunPass shows it after its next check. For dates it checks regularly, that's within a few minutes. Dates further ahead are usually checked less often.
Pricing Sync	✅ / ❌	Your prices come back with availability only when FunPass asks for them, and FunPass doesn't always do so. This works as follows: `octo/pricing` capability – FunPass asks for prices by adding `octo/pricing` to the `Octo-Capabilities` header of its requests. Without it, Ventrata sends availability with no prices at all. Availability Check (`POST /availability`) – with pricing on, each day or time slot comes back with your price per unit (ticket type): the retail price the customer pays and the net price you invoice FunPass, both from the reseller's pricing in Ventrata (retail and wholesale/commission). Group prices – when FunPass also sends how many people of each unit type are booking, Ventrata prices that exact group. This matters for Booking Size fares and other group pricing. Booking Reservation (`POST /bookings`) and Booking Confirmation (`POST /bookings/{uuid}/confirm`) – the booking comes back with its final retail and net price, so the booking in Ventrata always records the price it was sold at. Typically with FunPass: FunPass doesn't usually request `octo/pricing`, so it most likely uses prices stored on its side, which you'd keep up to date with FunPass by hand. ‼️ IMPORTANT – Ask for pricing to be enabled. When you ask FunPass to map your products, ask them to enable pricing (`octo/pricing`) as well, or switch it on yourself if you map in FunPass's portal. Otherwise it may be off, and FunPass won't receive your Ventrata prices.
Promotions Sync	❌	Your Ventrata promotions don't apply on FunPass. Prices on FunPass don't include promotions you create in Ventrata. Set up any promotions with FunPass directly.
Bookings Sync	✅	Bookings and cancellations made on FunPass are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows: Hold: Booking Reservation (`POST /bookings`) – when a customer starts checkout on FunPass, FunPass sends the product, option, chosen slot (`availabilityId`) and one unit item per person. Ventrata checks capacity again and creates an `ON_HOLD` booking, which holds the places while the customer pays. If there's no longer room, Ventrata rejects the hold. Confirm: Booking Confirmation (`POST /bookings/{uuid}/confirm`) – once payment goes through, FunPass confirms the hold, with its own booking reference and the customer's contact details. The booking becomes `CONFIRMED` in Ventrata, and Ventrata sends back your booking reference and the tickets (one per person) or a voucher (one per booking), depending on how your product is set up, each with a QR code and a PDF link. FunPass gives these to the customer, who shows them at your entrance like any Ventrata ticket. Expire: if the customer doesn't finish paying, FunPass never confirms, and the hold expires on its own and frees the places. Cancel: Booking Cancellation (`POST /bookings/{uuid}/cancel`) – when a customer cancels on FunPass, FunPass cancels the booking in Ventrata. Ventrata accepts this only if the booking can still be cancelled and the option's cancellation cutoff hasn't passed. Otherwise it rejects the request, and FunPass has to contact you. Change: FunPass doesn't use Booking Update (`PATCH /bookings/{uuid}`), so a change most likely reaches Ventrata as a cancellation plus a new booking. Typically with FunPass: FunPass doesn't set a hold time, so the default hold time applies. A typical FunPass booking is for about 2 people. It's normal to see more holds than confirmed bookings: holds from customers who don't finish paying simply expire. FunPass also checks the bookings it has made, with Get Booking (`GET /bookings/{uuid}`) about every 16 hours, for example to reconcile its records. ‼️ IMPORTANT – Bookings sync one way, from FunPass to Ventrata. If you cancel, change or rebook a booking from FunPass in Ventrata, for example in the Dashboard, FunPass isn't notified. Contact FunPass so the booking is cancelled or changed on their side too, or ask the customer to cancel through FunPass.
Pickups/Dropoff Sync	❌	FunPass doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with FunPass how it collects pickup details, or arrange them with the customer.
Custom Questions Sync	❌	FunPass doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with FunPass how it collects that information.
Extras Sync	❌	Extras and add-ons can't be booked through FunPass. Customers can only book your main products and options on FunPass. Sell extras separately, for example on arrival.
Redemption Sync	❌	Redemptions aren't reported to FunPass. Ventrata doesn't notify FunPass when a ticket is scanned or redeemed. FunPass only sees a redemption if it reads the booking back from Ventrata.
Pass Walkup Scanning Sync	❌	FunPass pass holders can't be scanned at your entrance without a booking. Customers from FunPass need a booking made through FunPass before they visit.
Gift Card Sync	❌	Ventrata gift cards can't be sold or redeemed through FunPass. Gift cards bought in Ventrata can't be used on FunPass, and FunPass can't sell Ventrata gift cards.

✅ supported · ✅ / ❌ limited · ❌ not supported

Good to know: limits and details of the FunPass connection

Delays: availability and prices reach FunPass only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: FunPass can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What FunPass can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: FunPass issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: FunPass can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.

FAQs

No products are displayed on the connection page.

Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.

My Ventrata products use Booking Size fares, and pricing isn't working correctly on FunPass.

After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.

📚 More about Ventrata connections

Partner Information

FunPass

funpass.com

Ventrata Partner ID: 019fd5ea-27c1-7364-b683-fbb326e39591

Entertainment Benefits Group, LLC

19495 Biscayne Blvd

Aventura/Miami, FL 33180, United States

entertainmentbenefits.com

Ventrata Partner ID: 164edbbd-3ba0-4b7c-96ce-94a0c1d041af

FunPass: Reseller Connection