Your connections power some of your most important sales channels: the OTAs, resellers, passes and apps that sell your products. When they work well, your availability and prices are always accurate, your products stay bookable, and bookings reach Ventrata instantly.
That's why our product team monitors every connection 24/7, and why connection quality is one of the things Ventrata is best known for.
Why Connection Quality Matters to Your Business
More of your bookings now come through connected channels. OTAs' share of tour and activity bookings has grown from 24% to 37% (Arival, Global Operator Landscape 2026), and among Ventrata clients, resellers booking over API have grown from 7% to 39% of gross bookings. These channels also grow your direct sales: in joint research with GetYourGuide, operators' total bookings grew 41% and their direct bookings 16% within a year of joining.
But being connected isn't enough. Slow responses and failed bookings lower your conversion rate, which OTAs use to rank products, so your listings lose visibility.
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Don't just ask whether you're connected to a channel, ask how well. Your Ventrata team and the partner's technical team can both help.
What Connection Quality Means
We look at three things: capabilities (what the connection can do), performance (uptime, speed and error rates) and operational quality (how fast issues are spotted and fixed). Here's what each means for you:
What we measure | What it means for you |
Uptime | Your products stay live and bookable on every channel. |
Response time | Product pages load fast, so customers book instead of leaving. |
Error rate and booking success | Fewer failed bookings, a better conversion rate and better ranking on OTAs. |
Availability and pricing sync | Accurate availability and prices, no overbooking, and dynamic pricing that works across your channels. |
Promotions and content | You can join partner campaigns, and your listings stay accurate without manual updates. |
Issue resolution | Problems are fixed before they cost you sales. |
What's available on a specific channel depends on the partner: check its Connection features in the List of Supported Connections & Partners.
How We Keep Connections Reliable
24/7 monitoring – most issues are caught before they affect your sales.
Public status page – uptime, maintenance and incidents are published on status.ventrata.com. Subscribe for updates by email, Slack or RSS.
Published standards – every partner certifies before going live and must meet our published requirements, including response times for operator backends. Under our Partner Terms, partners must report any issue that affects bookings within 24 hours.
Every connection measured – we track error rates, response times and booking success, and act first where it matters most to our clients.
Close collaboration – we work directly with partners' technical teams, often in shared Slack channels, from the first build through every change.
Why We Prefer OCTO
OCTO (Open Connectivity for Tours, Activities and Attractions) is the open API standard for our industry. Ventrata is a founding member, sits on the OCTO board and builds its API on the standard. We prefer OCTO integrations because they are:
Direct – no middleware, so we can trace and fix every request ourselves
Predictable – partners certify against OCTO and then with Ventrata before going live
Fast to launch – most resellers finish development in 2 to 10 business days
Better over time – improvements to the standard reach every OCTO partner at once
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OCTO is funded by its members: join as an OCTO Industry Member to support it. If a partner you work with isn't on OCTO yet, introduce them to us: see How to Request a New API Connection or Partner.
Recognised by Our Partners
Ventrata is in the top tier of every major connectivity programme it takes part in.
GetYourGuide
GetYourGuide has recognized Ventrata as one of its top connectivity partners every year since 2021. It ranks every connected booking system on booking success, supported features, and volume, so for you a top ranking means accurate listings and fewer failed bookings.
GetYourGuide Premium Connectivity Partner 2026
Ventrata was named a Premium Connectivity Partner, sharing the top tier only with Bókun and Rezdy, for advanced API adoption, reliability at high booking volumes, and continuous product development. Learn more
GetYourGuide Premium Connectivity Partner 2025
Ventrata was named a Premium Connectivity Partner, sharing the top tier only with Bókun and Palisis, for technical expertise and consistently high-quality connections. Learn more
GetYourGuide Premium Connectivity Partner 2024
Ventrata was named a Premium Connectivity Partner, sharing the top tier only with Bókun, Rezdy, and Travelotopos out of 180+ connected systems, for technical capabilities, connection quality over time, and breadth of supported features. Learn more
GetYourGuide Advanced Connectivity Partner 2023
Ventrata was named an Advanced Connectivity Partner, the program's second tier. Learn more
GetYourGuide Premium Connectivity Partner 2021–2022
Ventrata was named a Premium Connectivity Partner in the program's first year, sharing the top tier only with bookingkit, Rezdy, and Palisis out of 150 connected systems.
Viator
Viator has named Ventrata a Top Connectivity Partner every year since 2023. Viator measures every connected booking system against fixed standards for booking success, API coverage, and response times, so your availability and pricing stay live on Viator without manual updates.
Viator Top Connectivity Partner 2026
Ventrata retained Top Connectivity Partner status for the fourth year in a row, with support for every Viator API capability. Learn more
Viator Top Connectivity Partner 2025
Ventrata retained Top Connectivity Partner status, for consistently high booking success and full support for Viator's API capabilities.
Viator Top Connectivity Partner 2024
Ventrata retained Top Connectivity Partner status, with support for the full range of Viator API capabilities.
Viator Top Connectivity Partner 2023
Ventrata was named one of Viator's new Top Connectivity Partners, with complete coverage of Viator's API capabilities.
Expedia Group
Expedia has named Ventrata an Elite Connectivity Partner, its highest tier, every year since 2024. Expedia scores every connected booking system on booking success, transaction accuracy, and API coverage, so your Expedia bookings confirm instantly, and you get prioritized technical support from Expedia.
Expedia Group Activities Elite Connectivity Partner 2026
Ventrata was named Elite for the third year in a row, sharing the highest tier only with Palisis, for a near-perfect booking success rate and full Activities API coverage, including product mapping and pricing push. Learn more
Expedia Group Activities Elite Connectivity Partner 2025
Ventrata retained Elite status, sharing the highest tier only with Palisis, for consistently high booking success and broad API feature adoption.
Expedia Group Activities Elite Connectivity Partner 2024
Ventrata was named Elite in the program's first year, sharing the highest tier only with Palisis, for meeting Expedia's top technical, operational, and performance standards.
Trip.com Group
Trip.com Group has given Ventrata a partner award three years in a row at its global partner conference, so you can rely on a connection Trip.com trusts to bring your tours and tickets to its travelers across Asia-Pacific and beyond.
Trip.com Attractions & Tours Strategic Partner Award 2026
Ventrata received the Strategic Partner Award at the ENVISION Attractions & Tours Sub-Forum in Shanghai, for delivering robust connectivity for tour and attraction operators worldwide. Learn more
Trip.com Attractions & Tours Excellent Partner Award 2025
Ventrata received the Excellent Partner Award at the ENVISION 2025 Attractions & Tours Global Partners Forum, for connection quality and close collaboration with the Trip.com Attractions & Tours team. Learn more
Trip.com Attractions & Tours Strategic Partner Award 2024
Ventrata received the Strategic Partner Award at the Global Partner Summit in Abu Dhabi, as one of a select group of partners outside China, for its performance, leadership in OCTO open API standardization, and collaboration with the Attractions & Tours team. Learn more
Klook
Klook has named Ventrata its Best Technology Partner, an award for the technology providers with the biggest impact on its platform, so you get a proven, reliable route to Klook's Asia-focused travelers.
Klook Best Technology Partner 2025
Ventrata was named Best Technology Partner at Klook's Partner Awards in Valencia, held during Arival 360, for excellence in API connectivity, systems integration, and innovation.
Civitatis
Civitatis has named Ventrata a Golden Connectivity Partner, its top tier. Civitatis certifies connected booking systems on integration quality, booking reliability, and operational performance, so high booking volumes run without manual work on your side.
Civitatis Golden Connectivity Partner 2026
Ventrata was named a Golden Connectivity Partner, the top tier, at Cividay, where the program launched, for a connection that handles high booking and ticket volumes at zero operational overhead. Learn more
Go City
Go City has named Ventrata its first Platinum partner. Go City certifies booking and ticketing systems on the features pass programs depend on, so Go City passes scan, validate, and redeem in real time at your entrance.
Go City Platinum Preferred Connectivity Partner 2026
Ventrata was named Go City's first Platinum partner in the program's first year, for supporting the full feature set: real-time capacity holds, dual validation, and dynamic redemption. Ventrata was also the first system to upgrade to Go City's latest Direct Connect API. Learn more
Why Partner Awards Matter to You
These programmes score every connected booking system on what matters to you: booking success, speed, supported features and teamwork. A top-tier rating means:
Accurate, bookable listings without manual updates
Fewer failed bookings and better ranking on that channel
Priority technical support from some partners
An independent view of quality, measured by the partners themselves
To see how each programme works, visit GetYourGuide, Viator, Expedia, Civitatis and Go City. Learn more in our Expert Discussion: Hidden Impact of Connectivity Quality.
FAQs
How can I check whether Ventrata is having an issue?
How can I check whether Ventrata is having an issue?
Visit status.ventrata.com for live status, maintenance and past incidents, and subscribe to get updates.
A connection isn't working. What should I do?
A connection isn't working. What should I do?
Check the partner's article in the List of Supported Connections & Partners first, then contact us through chat. Include the connection name, the booking reference and when the issue happened, so we can investigate quickly.
How can I tell how good a specific connection is?
How can I tell how good a specific connection is?
Check the partner's article for its supported features and any awards, and ask your Ventrata team or the partner's technical team. Many OTAs also share connectivity quality data with their suppliers.