Tourism Exchange USA is a business-to-business tourism distribution platform for American accommodation, tour and attraction suppliers, built on V3 Leisure's Tourism Exchange technology, where suppliers manage live availability, pricing and bookings across multiple channels through one connection. For operators in the United States, it brings distributor demand: OTAs including Booking.com, Expedia, Viator and Airbnb, Google, destination websites and the travel trade source product from the exchange, giving smaller US operators wider reach without contracting each channel.

Connecting Tourism Exchange USA to Ventrata syncs your availability and prices and delivers bookings, changes and cancellations with tickets issued automatically. Tourism Exchange USA runs on V3 Leisure, and receives your products through its certified integration with Ventrata's OCTO API.

To learn more about partnering with Tourism Exchange USA, visit tourismexchangeusa.com.

Primary website	tourismexchangeusa.com
Tags	B2B Marketplace
Destination markets	🌎 Global
Source markets	🌎 Global
Specialties	Wider channel reach for smaller US operators through one connection
Connection features	Availability Sync · Pricing Sync · Bookings Sync
Developed by	V3 Leisure (using Ventrata's OCTO API)

This reseller connection lets you sell your products through Tourism Exchange USA without managing availability, pricing and bookings by hand. Features of this connection include:

Availability Sync – Tourism Exchange USA checks your live availability in Ventrata.
Pricing Sync – Tourism Exchange USA gets your prices from your reseller pricing in Ventrata.
Bookings Sync – bookings, updates and cancellations from Tourism Exchange USA are created in Ventrata instantly, and customers get Ventrata tickets.

Creating the Tourism Exchange USA Connection

🔐 Required Role Permissions: See Connections, Modify Connections, See Connection Key

Before you begin:

You must have a commercial agreement with Tourism Exchange USA for them to sell your products. To inquire about partnering with them, contact them via tourismexchangeusa.com.
You must have Tourism Exchange USA created as a Reseller in Ventrata with their pricing (retail, wholesale/commission) defined correctly. Note that this API connection requires that the reseller is set to the "Bill to my account" settlement method.

In Ventrata Dashboard, go to Connections → Connections, click + New Connection, and select Tourism Exchange USA (powered by V3 Leisure) from the list of partners.
Select Tourism Exchange USA Reseller from the list of your resellers (must be created before creating a connection). The connection will inherit the reseller's configuration like pricing, allowed destinations, products, etc.
(Optional) You can also set the connection Name of your choosing, which may be helpful if you plan to have multiple Tourism Exchange USA connections and would like to differentiate between them more easily in the future.
Press the Create Octo Connection button.

📗 TIP

If needed, you can also allow or disallow products or destinations on the connection level, in addition to what you have configured on the reseller.

Mapping Products to Tourism Exchange USA

Securely share the OCTO API key shown on the connection you've created with your Tourism Exchange USA contact and ask them to map your products using Ventrata's OCTO API, with pricing (octo/pricing) enabled. Typically, it takes no longer than a few business days for the Tourism Exchange USA team to complete this.

Your Ventrata configuration is complete. You do not need to take any further steps.

📗 TIP

Tourism Exchange USA can access all products enabled on the connection, but you can also provide the Product and Option IDs from the connection page when contacting them to specify what to map.

Managing the Tourism Exchange USA Connection

Allow or disallow products: limit which destinations, products and options Tourism Exchange USA can access. See how to allow or disallow products.
Rename the connection to tell several Tourism Exchange USA connections apart.

Connection Features Detailed

This section is for anyone who wants to know exactly how the Tourism Exchange USA connection works: which Ventrata OCTO API calls Tourism Exchange USA makes (through V3 Leisure's certified integration), when it makes them, and what that means for you. Each call links to Ventrata's API documentation.

In short: Tourism Exchange USA pulls everything it needs from Ventrata. It reads your products, checks your availability and prices, and sends bookings and cancellations. Ventrata doesn't push changes to Tourism Exchange USA, so anything you change in Ventrata reaches Tourism Exchange USA the next time it checks.

Timings are typical for Tourism Exchange USA and rounded, and they can change if Tourism Exchange USA changes how it syncs.

Product Mapping	❌	You can't map products from Ventrata. Tourism Exchange USA maps them on its side, through your account manager or Tourism Exchange USA's portal. This works as follows: Get Products (`GET /products`) – when Tourism Exchange USA sets up your connection, and whenever it refreshes its listings, it reads every product enabled on the connection, with its options and units (ticket types such as Adult or Child). Get Product (`GET /products/{productId}`) – Tourism Exchange USA re-reads a single product to pick up changes to its options, units, booking cutoffs and settings. Mapping on Tourism Exchange USA's side – Tourism Exchange USA links each Ventrata option and unit to its own listing and ticket types. Your Tourism Exchange USA account manager does this for you, or you do it in Tourism Exchange USA's own portal if Tourism Exchange USA offers one. You only share the connection's API key. Typically with Tourism Exchange USA: Tourism Exchange USA reads your full product list every few minutes. What this means for you: Tourism Exchange USA can only sell what it has mapped. When you add a product, option or unit in Ventrata, Tourism Exchange USA may see it on its next refresh, but it won't sell it until it's mapped. So tell your Tourism Exchange USA account manager whenever you add one.
Content Sync	✅ / ❌	Tourism Exchange USA can read your product content, such as descriptions and images, from Ventrata. This works as follows: `octo/content` capability – when Tourism Exchange USA adds it to the `Octo-Capabilities` header, Get Products (`GET /products`) and Get Product (`GET /products/{productId}`) also return your product content, such as descriptions, highlights, inclusions and images. Content changes in Ventrata reach Tourism Exchange USA on its next product refresh. Typically with Tourism Exchange USA: Tourism Exchange USA requests `octo/content`.
Availability Sync	✅	Tourism Exchange USA checks your live availability in Ventrata. Ventrata doesn't push availability changes to Tourism Exchange USA. This works as follows: Availability Check (`POST /availability`) – Tourism Exchange USA sends a product, an option and a date or date range. Ventrata answers with each bookable day or time slot, its status (`AVAILABLE`, `LIMITED`, `SOLD_OUT`, `CLOSED` or `FREESALE`), the remaining vacancies, the booking cutoff and an `availabilityId`, which Tourism Exchange USA needs to book that slot. Availability Calendar (`POST /availability/calendar`) – returns one summary per day instead of every time slot, typically to show which dates are open in a date picker. Check at booking – when a customer books, Ventrata checks capacity again before it creates the booking, so Tourism Exchange USA can't overbook a slot that has just sold out, even if its stored availability is slightly out of date. Typically with Tourism Exchange USA: Availability Check: Tourism Exchange USA checks each product about every 19 hours, usually starting today and covering 2 days per request and looks up to 2 days ahead. Availability Calendar: Tourism Exchange USA checks your products around the clock, usually starting about 3 months ahead and covering 29 days per request, looks up to about 11 months ahead and re-checks the same product and dates about every 4 hours. Checks are spread evenly around the clock, which points to a scheduled background sync rather than live customer searches. What this means for you: when you close a date, change capacity or sell out in Ventrata, Tourism Exchange USA shows it after its next check. For dates it checks regularly, that's within about 4 hours. Dates further ahead are usually checked less often.
Pricing Sync	✅	Your prices come back with every availability check, once Tourism Exchange USA asks for them with the octo/pricing capability. This works as follows: `octo/pricing` capability – Tourism Exchange USA asks for prices by adding `octo/pricing` to the `Octo-Capabilities` header of its requests. Without it, Ventrata sends availability with no prices at all. Availability Check (`POST /availability`) – with pricing on, each day or time slot comes back with your price per unit (ticket type): the retail price the customer pays and the net price you invoice Tourism Exchange USA, both from the reseller's pricing in Ventrata (retail and wholesale/commission). Group prices – when Tourism Exchange USA also sends how many people of each unit type are booking, Ventrata prices that exact group. This matters for Booking Size fares and other group pricing. Booking Reservation (`POST /bookings`) and Booking Confirmation (`POST /bookings/{uuid}/confirm`) – the booking comes back with its final retail and net price, so the booking in Ventrata always records the price it was sold at. Typically with Tourism Exchange USA: Tourism Exchange USA requests `octo/pricing` on all of its availability checks, so it sells at your Ventrata prices. Tourism Exchange USA sends the number of people per unit type, so group prices are calculated for the actual booking. ‼️ IMPORTANT – Ask for pricing to be enabled. When you ask Tourism Exchange USA to map your products, ask them to enable pricing (`octo/pricing`) as well, or switch it on yourself if you map in Tourism Exchange USA's portal. Otherwise it may be off, and Tourism Exchange USA won't receive your Ventrata prices. 📗 TIP – If prices on Tourism Exchange USA look wrong, check the Tourism Exchange USA reseller's pricing in Ventrata first: that's what Tourism Exchange USA reads.
Promotions Sync	❌	Your Ventrata promotions don't apply on Tourism Exchange USA. Prices on Tourism Exchange USA don't include promotions you create in Ventrata. Set up any promotions with Tourism Exchange USA directly.
Bookings Sync	✅	Bookings and cancellations made on Tourism Exchange USA are created in Ventrata instantly, and customers get Ventrata tickets. This works as follows: Hold: Booking Reservation (`POST /bookings`) – when a customer starts checkout on Tourism Exchange USA, Tourism Exchange USA sends the product, option, chosen slot (`availabilityId`) and one unit item per person. Ventrata checks capacity again and creates an `ON_HOLD` booking, which holds the places while the customer pays. If there's no longer room, Ventrata rejects the hold. Confirm: Booking Confirmation (`POST /bookings/{uuid}/confirm`) – once payment goes through, Tourism Exchange USA confirms the hold. The booking becomes `CONFIRMED` in Ventrata, and Ventrata sends back your booking reference and the tickets (one per person) or a voucher (one per booking), depending on how your product is set up, each with a QR code and a PDF link. Tourism Exchange USA gives these to the customer, who shows them at your entrance like any Ventrata ticket. Expire: if the customer doesn't finish paying, Tourism Exchange USA never confirms, and the hold expires on its own and frees the places. Cancel: Booking Cancellation (`POST /bookings/{uuid}/cancel`) – when a customer cancels on Tourism Exchange USA, Tourism Exchange USA cancels the booking in Ventrata. Ventrata accepts this only if the booking can still be cancelled and the option's cancellation cutoff hasn't passed. Otherwise it rejects the request, and Tourism Exchange USA has to contact you. Change: Booking Update (`PATCH /bookings/{uuid}`) – lets Tourism Exchange USA change a booking in place, for example a new date, time or number of people. Some resellers cancel and rebook instead. ‼️ IMPORTANT – Bookings sync one way, from Tourism Exchange USA to Ventrata. If you cancel, change or rebook a booking from Tourism Exchange USA in Ventrata, for example in the Dashboard, Tourism Exchange USA isn't notified. Contact Tourism Exchange USA so the booking is cancelled or changed on their side too, or ask the customer to cancel through Tourism Exchange USA.
Pickups/Dropoff Sync	❌	Tourism Exchange USA doesn't send pickup or drop-off details with its bookings. If your products include pickups, check with Tourism Exchange USA how it collects pickup details, or arrange them with the customer.
Custom Questions Sync	❌	Tourism Exchange USA doesn't send answers to your booking questions. If you rely on booking questions, for example names or dietary needs, check with Tourism Exchange USA how it collects that information.
Extras Sync	❌	Extras and add-ons can't be booked through Tourism Exchange USA. Customers can only book your main products and options on Tourism Exchange USA. Sell extras separately, for example on arrival.
Redemption Sync	❌	Redemptions aren't reported to Tourism Exchange USA. Ventrata doesn't notify Tourism Exchange USA when a ticket is scanned or redeemed. Tourism Exchange USA only sees a redemption if it reads the booking back from Ventrata.
Pass Walkup Scanning Sync	❌	Tourism Exchange USA pass holders can't be scanned at your entrance without a booking. Customers from Tourism Exchange USA need a booking made through Tourism Exchange USA before they visit.
Gift Card Sync	❌	Ventrata gift cards can't be sold or redeemed through Tourism Exchange USA. Gift cards bought in Ventrata can't be used on Tourism Exchange USA, and Tourism Exchange USA can't sell Ventrata gift cards.

✅ supported · ✅ / ❌ limited · ❌ not supported

Good to know: limits and details of the Tourism Exchange USA connection

Delays: availability and prices reach Tourism Exchange USA only when it checks, so there's always a short delay after you change something in Ventrata.
Cancellation cutoff: Tourism Exchange USA can cancel over the API only before your option's cancellation cutoff. Later cancellations have to be agreed with you.
What Tourism Exchange USA can see: only the destinations, products and options allowed on the reseller and the connection, and enabled for sale on the Direct API source. See how to allow or disallow products.
Tickets: Tourism Exchange USA issues the Ventrata tickets or voucher it gets on confirmation, so your usual scanning and redemption work as normal.
Test bookings: Tourism Exchange USA can send test bookings while it sets up the connection. Test bookings don't use your availability and aren't invoiced.

FAQs

No products are displayed on the connection page.

Verify which destinations, products, and options are allowed on your reseller and connection. Next, confirm that your products and options are enabled for sale on the Direct API source. If the issue persists, contact our Technical Support.

My Ventrata products use Booking Size fares, and pricing isn't working correctly on Tourism Exchange USA.

After every fare change, update the product mapping to ensure the partner tier counts are synced with Ventrata. Ensure the fare is enabled for sale over Direct API.

📚 More about Ventrata connections

Partner Information

Tourism Exchange USA LLC

6751 Professional Parkway, Sarasota, FL 34240

United States

tourismexchangeusa.com

Ventrata Partner ID: 30298b1d-45d1-416a-b1d6-1611f647c59b

VCubed Pty Ltd

3/8 Alvan Street, Subiaco, Western Australia 6008

Australia

v3leisure.com

Ventrata Partner ID: 8202f961-9268-4c79-be7f-2e314b1d22a0

Tourism Exchange USA: Reseller Connection