With Segment, you can collect, transform, send, and archive your customer event data, similarly to Google Tag Manager (GTM). Segment simplifies the process of collecting data and connecting new tools, allowing you to spend more time using your data, and less time trying to collect it.
You can use Segment to track events that happen when a user interacts with the interfaces.
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âInterfacesâ is Segmentâs generic word for any digital properties you own: your website, mobile apps, and processes that run on a server or OTT device.
When you capture interaction data in Segment, you can send it (often in real-time) to your marketing, product, and analytics tools, as well as to data warehouses. In most cases, you wonât even need to touch your tracking code to connect to new tools.
To successfully integrate Segment, you will need to create a Segment Account, copy a unique key into a JavaScript Snippet, which you then paste into your website's HTML code to enable event tracking across your site.
Follow the steps on How to Integrate Segment with your checkout and start collecting your customers' interactions to improve their booking experience.
Be sure to checkout the articles below to better understand how integrating Segment can enhance your customers' web checkout experience:
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For more in-depth information about Segment and the integration process, please read the Segment Guide.