Google Things to Do (GTTD) is a program that displays tours, tickets, and activities directly on Google Search and Maps for points of interest. By connecting your products to Google via Ventrata, you can gain greater visibility and drive more direct bookings.
Why Itineraries Matter
Itinerary items are submitted to Google as key locations related to your product and help determine where and how your product appears on Google.
📒 NOTE
Google Acceptance Criteria
To meet Google's acceptance criteria, you must include at least one item marked with a 'Point of Interest' purpose, and provide the following details for each:
Address
Purpose (set to 'Point of Interest')
Admission Allowed (check if applicable)
If you are using Ventrata itineraries only for Google Things to do, you can leave all other itinerary fields blank. You do not need to define
Starting Point
Ending Point
Event Purpose
as they are not used by Google for this purpose.
If your itineraries are used for other purposes beyond GTTD, you can fill in those additional fields as needed.
Create Itinerary
In the Ventrata dashboard, go to Products > Itineraries.
Products - Itineraries
Press the + New Itinerary button.
New Itinerary
Enter a name for the itinerary.
Name
(Optional) Check the 'Official' checkbox if you are the official ticket provider for each item in the itinerary.
📒 NOTE
If this is not true for any item in the itinerary, Google will reject the itinerary.
(Optional) Check the 'Operator Direct' checkbox if you are the direct operator (not a reseller).
📒 NOTE
This only affects how booking options appear on your business listing.
Official & Operator direct
Set Itinerary Details
Select at least one of the following categories:
Adult's Only
Audio Guided
City Cards
Family Friendly
Fast Track
Self-Guided
Categories
Choose the destination this itinerary should be associated with.
Destination
Add Itinerary Items
Press the ADD ITINERARY ITEM button.
Add Itinerary Item
Enter the name of the item.
Check the 'Admission Included' box if admission is part of the product (required for GTTD if applicable).
Set the purpose of the item:
Starting Point
Event
Point of Interest (required for GTTD)
Ending Point
Add a description.
Itinerary Item Details
Enter the address (required for GTTD). If Google recognises the location, the following fields will auto-fill:
Google Place ID
Latitude
Longitude
Itinerary Item Location
(Optional) Add travel time and duration.
Itinerary Item Travel Time & Duration
📗 TIP
To remove an item, press the Delete button.
Delete Item
📒 NOTE
The 'Weight' field does not impact Google Things to do. If you are not connecting to Google, you may use this field to reorder itinerary items—the higher the weight, the lower the item appears in the list.
Repeat these steps for each new itinerary item.
Press the Update Itinerary button to save your changes.
Create Itinerary
Link Itinerary to Product
In the Ventrata dashboard, go to Products > Products.
Products
Find the product you want to update and press the pen and paper
icon to edit product details.
Edit Product
In the product details, select the appropriate itinerary from the dropdown.
Itinerary
Press the Update Product button to save your changes.
Update Product